Paying for leads is great.
But what if you have to get started in real estate without any money?
Or what if you have to cut your ad budget back from $10,000 to $1,000
That’s what this article is for…
…I’m going to make you unstoppable at geting started in real estate even if you have a low budget.
Here are 7 incredibly simple real estate marketing tips that you can use to get started in real estate right now!
Click here for our free PDF on 7 Ways To Get Started In Real Estate Even If You Have No Money
FREE PDF: 7 Ways To Get Started In Real Estate Even If You Have No Money
1) Pinterest Squeeze Pages For Realtors Looking To Capture Social Leads For The First Time
Here’s the deal:
Pinterest marketing is cheap and super effective right now.
If you’re looking for tips on how to get started in real estate, I can’t recommend anything better than Pinterest.
Did you know that the average Pinterest user has a combined household income of over $100,000?
What’s the bottom line?
Use Pinterest to get clicks to Real Estate Landing Pages.
I recommend using Leadpages to build your landing pages.
You can create landing pages like this, and then drive traffic to them with Pinterest.
Here’s a video outlining how to link up these landing pages on Pinterest:
Pinterest pins can be linked to squeeze pages to get leads for free – Click to tweet
2) Real Estate Blog Posts Are Light On The Budget
When you are becoming a real estate agent, the biggest thing to focus on is building up your credibility.
It’s so tempting to get more leads.
But you won’t close any of the leads you get until you have a certain level of trust and credibility.
This is crazy:
It’s the best type of Real Estate Branding. Even better than having a great real estate slogan.
(Don’t give up your branding though – Check out our guide here for some great tips!)
Think about it:
Do you call your old teachers by their first names?
Probably not! Why? Because they earned a level of respect from you years ago. They taught you something.
Teach your future clients something on your blog, and they’ll remember it.
What’s the bottom line?
Blogging is pretty much free! You can get a Leadsite at Easy Agent Pro or get started on WordPress.com. Whatever you do, blogging is a great way to build trust and earn early business.
Who would you rather be:
3) Can You Develop An Expired Mailing System?
When it comes to actual lead gen, expired listing letters is a time-tested tool.
Why?
These people are likely to relist with another agent.
And they are close to doing business.
When you’re getting started, you need to establish a cash flow.
Otherwise, you’ll go broke. Expired listing letters and postcards help you find business now.
Here’s a cool tip (in addition to the one linked up above) for finding these people:
4) Farm Your One Best Location To Become An Expert When You Get Started In Real Estate
Another way to become an expert quickly is to narrow down to one specific area.
Realtors oftentimes spread themselves too thin.
They want to rank on Google for 20+ neighborhoods, door-knock in 25+ communities, and send mail to everyone.
But here’s the kicker:
When you’re starting out, it’s best to do real estate farming in one specific area.
You can saturate that area. Everyone will know of you.
Think about it:
What do you need to dominate one little neighborhood? Maybe a real estate logo and some well-spent time.
That’s it. And you’ll be the only one marketing directly to those local people.
Farming small communities is the best way to climb the ladder as an agent.
In fact, I’d argue it’s the only way to succeed against entities like Zillow and Trulia.
Think small.
Dominate that small area. Then dominate another.
Keep adding locations that you dominate in…
…and one year later you’ll have a large swath of your region that knows about your real estate business.
That is how you get started in real estate.
5) Do Your Own Graphics To Cut Cost When You Get Started In Real Estate
When it comes to marketing, nearly everything requires graphics. Real Estate Flyer Template, postcards, logos, and business cards all need to be created.
Here’s a cool tool I use to create graphics on the fly:
Canva.com is perfect when you have to get started in real estate.
To make it even easier, I’ve created a real estate logo blog where you can learn how to create your logo for free!
6) Here’s the most frugal way to get started in real estate marketing – Collect Emails
Here’s the deal:
You’re going to read posts about Facebook, Twitter, Pinterest, and Instagram all day long.
Guess what still drives the most profit for agents: Real Estate Email Marketing
That’s right.
Email marketing and the use of your CRM are still the primary drivers of business in real estate.
Don’t take my word for it, here are some stats:
I issue you this challenge:
How can you get 1,000 email addresses for people interested in your business in the next 3 months?
If you can hit anything close to that goal, you will be successful in real estate!
7) Use Real Estate Virtual To Execute Effective Marketing Campaigns
Finally, you are just getting started, but don’t be afraid to use Real Estate Virtual Assistant.
Here’s what will happen:
You will find a marketing activity that works like a charm. And then spend all your time doing that activity.
You’ll then have zero energy left over to experiment with new things.
This will stunt your growth and not allow your business to hit the next level.
Once you find a profitable marketing tactic, outsource it to assistants. It’s the only way to keep your schedule clear and allow you to find more marketing angles for your business.
What do you think?
What are you doing to get started in real estate? Let me know in the comment section below!