Get Leads: Before you get your next site, see why real estate website design truly impacts how well your website performs. Grow your online/mobile leads now
Listen:
Email leads are great…
…you can build lists of thousands of people around you interested in your real estate newsletters.
But, there’s nothing like getting those “come list me” calls.
And today, I’m going to break down some real estate website design tips that’ll show you exactly how to get more of those calls.
These tips will show you how to optimize your real estate website design for the mobile traffic that’s hitting your site.
You’re in for a treat. Because I’m about to show you:
6 tricks you can use to boost mobile phone leads from simple real estate website design changes.
Click Here To Download Our 100% Free PDF On Why Your Site Doesn't Get Leads
Click Here To Download Our 100% Free PDF On Why Your Site Doesn’t Get Leads
Did you know that over “61 Percent Of Mobile Callers Are Ready To Convert“?
You want prospects to be calling you.
Here’s what a recent study by Google found about websites and phone numbers:
And more of your traffic is coming from mobile devices.
That means you want your website to be as easy as possible for clients to call you.
Here’s the bottom line:
Your website needs to incorporate a click to call phone number several times on your website.
It needs to be obvious.
REALLY, obvious how to call you. Otherwise, the numbers show consumers move right on to find another business that can better solve their needs.
There are two things you need in your business to convert the most calls possible:
1) Make The Phone Number Obvious On Your Google Places Page
– And –
2) Include The Phone On The Header In Your Real Estate Website Design:
(We do this for you with our LeadSites)
What’s the bottom line?
Blogs, social media, lead capture, and IDX are great. But if you don’t make it easy for people who are ready to buy to contact you via phone…
…you are going to miss out on a ton of leads.
You don’t want your customers to have to click to your contact page.
You want your phone number as visible as possible. Whether you’re looking for a real estate broker website builder or custom real estate website design, you need these things on your website!
Because there is nothing like those “come list me” phone calls to grow your real estate business!
Looking to convert more phone leads?
Here’s a trick you can try:
Include one call to action for a phone call on your mobile landing page.
Why?
In a test by String Automotive, they found that landing pages saw a 200% increase in conversion with one click-to-call button like this:
If you are using blogging, SEO, or social media to get traffic, keep this in mind.
You can have a click to call button on your real estate websites and see a dramatic increase in the number of calls you receive.
This study would apply perfectly if you are using Leadpages to create some real estate landing pages.
You can create a button that calls your phone number!
If you don’t know how to do that, read the next tip…
For local leads, you don’t need to worry about having a 1-800 number.
And you especially don’t need to worry about that number being branded like: 1-800-CallJim
Why?
Because of this simple trick called:
Did you ever notice on a mobile phone how you can click a number…
…and it dials the phone for you?
That’s because the real estate website designer put one simple thing behind the number.
Here’s that code so you can add clickable numbers to your real estate websites:
If you have WordPress, you can add this code to the place where your phone number is. And people will be able to call you simply by clicking!
When it comes to real estate marketing, you cannot replace the value of tracking where your calls come from.
Want to make that easy?
Sign up for a phone number through Google Voice!
After you sign in, you can claim a new local number:
You’ll want to create a new number, put it on your website, and then forward the phone number to your cell phone.
Why?
Google voice will announce itself every time you pick up a phone call from your website.
You can then label these leads in your CRM. And the best part of this real estate tool is that it’s free!
You can also set hours for the phone number.
Want to take Sunday’s off and not be notified after 9pm?
Awesome!
Google Voice will simply take the voicemail and send you an email alert when you miss a call!
Remember what they taught you when you learned how to get started in real estate?
Scripts matter!
Do you need scripts to convert calls into appointments? Then copy these scripts.
Just like your real estate logo, scripts give your business a ‘baseline.’
They make sure that you are always helpful and professional.
Your logo is always giving the same vibe to clients that see it. And the first interaction with you on the phone should be as consistent as your logo.
So, you should probably start memorizing a few scripts for those unexpected calls.
That way you’ll be on top of your game the moment the call strikes.
Put your scripts on evernote!
Then you can download the evernote app for your computer, tablet, and phone.
That way you’ll always have the script ready no matter where you are.
Finally, when it comes to getting real estate buyer leads and referrals, you need to make it easy.
These people simply don’t want to talk to you most of the time.
Look at this:
You can use plugins for your WordPress site to show a Call Me Button when someone is on your phone.
This plugin won’t show the green phone when someone is on their computer!
If you look at Google results on your phone, you’ll see that Google is really stressing the importance of having big call buttons in their search results on mobile.
This is because it converts and is what the client wants.
When you are just becoming a real estate agent, it’s important to pay attention to these real estate website design facts because they can be the difference between getting the call or not.
You can use this simple plugin if you have a WordPress website to increase the calls you get from mobile clients.
Are you thinking of designing a real estate website? One of the most important things to consider is how your traffic will convert into leads.
Here are three landing pages you need to consider:
Your design really isn’t complete unless you are highlighting all the reviews and testimonials you have. Here is how we help agents do this at Easy Agent Pro:
The testimonial landing page is a great way to warm up leads or put their concerns at bay. Plus, you really want this page to link to your scheduling page.
If you aren’t highlighting your testimonials in your real estate website design and linking to a contact page, you are really missing out!
The point of your website is to make it easy for people to contact you. This type of landing page is quite good at this.
The scheduling landing page is the next hyper-important page. Why? Because you’re prepping the lead to understand that you’ll call them.
This means they are expecting you to call and they’ll typically convert better.
Here’s what that looks like up close on our LeadSites:
As you can see, we prompt your contacts to choose the best time to call. This typically gets leads that answer their phone at a higher percentage.
Finally, you’ll want to include a seller landing page. We have a few templates of those here. And also have them built into LeadSites.
Finally, the question becomes how do you get more of your website traffic to these custom designed landing pages. That is best done through sidebar calls to action.
Here are three of the sidebars we find highly effective on Easy Agent Pro:
Our LeadSites have a call to action builder that helps you build these calls to actions in just seconds!
Your website design can also impact the flow of traffic to your website, as well as how visitors navigate your site once they reach it.
You can manage the flow of your real estate website traffic by using a welcome gate AND capture 2-3 times more leads (that’s a 5-20% increase in your conversion rate!).
A welcome gate is a web page that greets visitors who type in your homepage and have never been to your website before.
The welcome gate will be shown to first time visitors and you’ll be able to create a database of buyers and sellers wanting to do business in that particular neighborhood.
Interested? Click this link to find out how to create your welcome gate and generate more leads.
Are you struggling to get leads from your real estate websites?
Leave a comment below and let me know which of the above strategies helped you convert more leads from your website.
Mobile is the future. Your real estate website design needs to take advantage of this.
Let’s boost your lead gen.
Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Here are just some of the ways you can use these new types of ads to stand apart from the competition: