Do you not have a Facebook page? Don't worry. You can fix it quickly with this step-by-step guide and tutorial! Learn how to setup your real estate page
I hope this doesn’t offend anyone, but it’s no longer optional to have a Real Estate Facebook Page. Seriously, if you don’t have more than one Facebook Page…go make one now. The video teaching you how is below.
There are over 829 million users actively scrolling on Facebook every single day, and you need (and want) to be there with them. If you’re still using your Facebook profile as your Facebook page, this article is for you. Scroll down to watch the video or download the cheatsheet now.
Some facts:
Companies that acquired customers from Facebook: B2C is 77% (source)
23% of Internet users spend most of their time on social networks & blogs (source)
Now that we all know how to setup a Facebook page, it’s time to examine how to get more out of it. Facebook is just a tool. It won’t get you leads by itself, but it can be a powerful tool for getting more leads, listings, and closed units.
Here are two pro tips for using your freshly minted real estate Facebook page. Comment below with your tips for marketing your real estate Facebook pages.
The number thing you can use your real estate Facebook page for is promoting the content you write on your blog. Writing content is the #1 most effective way to get leads off of your website. Facebook ties directly into this. You can post all your content on your Facebook page. The blog gives you things to share and talk about with your followers. It also gives you another avenue for directly engaging with them.
The Millionaire Real Estate Agent talks about touching your Center of Influence 33 times a year. This Facebook page and blog lets you scale those 33 touches a lot easier. It also lasts longer than others means of reaching out. For example, most social media traffic find your blog content and Facebook posts after you write it. That means your posts and content on your blog live on forever!
To start your blog in under 5 minutes and for less than $4/mo. Click here
You want a Facebook page that has your Name, Company Name, Phone number, and Address. This is for obvious navigation and contact ease reasons and should be your primary focus. However, you can also target people on Facebook with un-branded pages.
Did you know un-branded websites and Facebook pages get seen by 200% more people?
Yes, unbranded traffic will convert at a lower rate. But you can start (for free mind you…) a Facebook page called “GORGEOUS San Deigo Homes” and easily get people to like your page. Then, you simply post images of gorgeous homes once or twice a day! How easy is that? Your admin can even do the task. This will then give you the leverage to ask your Facebook followers once a week for business. This is a great tactic for getting leads off of Facebook.
Some other great reads:
Let’s boost your lead gen.
Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Here are just some of the ways you can use these new types of ads to stand apart from the competition: