Some Reflections On Marketing Vs Lead Generation (And How We Touched 1 Million PLUS Agents)
A million of anything is a big deal. One million views, a million subscribers… Heck, 8 out of 10 millionaires made it in real estate! Here's our reflections
A million of anything is a big deal.
One million views, a million subscribers, a million dollars…
Heck, 8 out of 10 millionaires made it in real estate!
We at Easy Agent Pro recently hit a million views on our website.
This was a big milestone for us.
Even if you’re a million dollar agent, I bet seeing this level of traffic going to your site is on your list too.
So, how did we get to 1M and how did the top producers make it big?
Let’s find out.
You need to commit to your success 100%.
And this begins with finding out what efforts will make your business successful.
It’s easy to get overwhelmed with all of the marketing strategies you can act on to boost traffic and lead generation.
Stop trying to do it all.
You’re wasting your time and not doing anything to help your audience.
I talk to agents constantly who execute on one or two hacks and then lose interest or move on to something else.
You don’t need to be messing around on Snapchat unless you’re already maintaining an engaged audience on your business Facebook page and consistently running successful video ads to them.
There’s absolutely no reason to dabble in SEO if you’re not publishing new blog content on your website regularly.
Choose one activity and act on it.
Go for it and go hard.
If you don’t get the results you want after 1, 2, or 3 more times…guess what?
You need to commit to your action a dozen more times.
Only then can you accurately assess if it is or isn’t a strategy that is getting you closer to that million views, subscribers, visitors…etc.
Find your focus
Do you like to write? Are you finding that people talk to you a lot on social media? Are you ready to try your hand at making videos?
Choose one activity and run with it.
But before you can decide what strategy to execute on, ask yourself why you’re doing it.
Who do you want to reach and what’s the best way you can provide them with valuable content?
What are you here to do?
What’s the purpose of your real estate business? What’s the point of the content you’re making?
They are definitely larger questions, but you’ve got to be able to answer them confidently in order to get the most out of your daily marketing activities.
For example, at Easy Agent Pro we focus on making daily videos that help your audiences get the most value for the least amount of effort.
Once you figure out the why, marketing becomes easy.
Watch this video to see what I mean.
The most valuable thing you can do for your career and your community this year is to find that one thing that can improve your business and give 100% to that activity.
Define what you’re doing it and why you’re doing it.
And when you do, commit to it.
Have you hit your first million?
Let’s boost your lead gen.