The Ultimate List Of FREE Real Estate Lead Generation Ideas [12 Days of RE Marketing – Day 2]
Ready to fill up your lead funnel for 2017? In this post we're recapping over 100 real estate lead generation ideas for you to use today!
Welcome to the second day of our blog recap!
We’ll be featuring a top marketing post from 2016 each day leading up to Christmas.
Read yesterday’s blog Here.
Now, let’s dive into today’s topic – Free lead generation sources!
Last year, we published this: 150 FREE Real Estate Lead Generation Sources.
The great thing is that all of these ideas are still relevant, so you can refer back to this guide to fill your lead funnel over the holidays and into 2017.
We covered the best lead generation sources in:
You should really give the entire post a read, but for today’s recap we’re going to pick out the top 5 ideas from each category and talk more about them here.
Then, after you take on action these, you’ll still have many more fresh ideas waiting for you in the original post.
Let’s do it!
Contribute expert articles to local publications, in print or online
Do people still read the newspaper? Maybe they do in your area. A good way to find out if print is still alive in your community is to contribute something. Write an op-ed or submit a guest article to a local magazine.
If you already know that print isn’t the way to tap your local audience, start digging around online to figure out where people are going to get information about the local happenings.
You can even use a blog post you’ve already put up on your real estate agent website and submit it to a popular local publication.
This is a great way to expand your reach and get your content in front of qualified leads.
Check out an up and coming luxury property development
Really, any kind of new development. This is just an example. And not to mention a great niche.
Once you’re in the loop, you’ll become one step closer to becoming the go-to community expert on new properties in town.
Testimonials and referrals are the most significant form of direct marketing and advertising you can ask for.
Marriage and engagement announcements
While you’re checking out the Sunday paper, take a look at the marriage and engagement announcements.
Write down the names of the happy couples and then look them up on Facebook.
Once you find them, send your congratulations via Messenger and start the conversation.
Community events and local establishments
In order to farm your community, you’ve got to be a part of it.
Review restaraunts, write city guides, partner with other experts…etc.
Just start by introducing yourself to people in your area.
Word of mouth is and always will be a powerful marketing tool.
Make a video featuring helpful tools your prospects can use, like this free calculator
Take the Facebook 10×10 Challenge
This is a challenge we put together earlier this year to help you score 50 leads per week on Facebook.
It really works!
Respond to all comments as soon as possible
Communication on social media is now happening in real time, thanks to features like Facebook’s Live Video.
When people reach out to you, whether it’s in the form of a Like or Comment, they’re ready to engage.
You can look into autoresponders to ensure you send out a timely response.
Check out this article on Chatbots as well!
But you also want to make sure that you, or your social media manager, are ready to interact with your audience as often as possible.
Search Twitter – Try “Moving to (YOUR AREA)” and see what comes up
If you’re on Twitter, start taking advantage of the network by looking for lead sources through hashtags and by searching for common phrases.
If it works, you may want to consider spending more time tweeting.
Search Instagram hashtags like #movingout #movingtoAustin
Like Twitter, it’s also worth exploring Instagram’s lead-generating potential.
Once you find the top platforms that work for you, you can dedicate more of your time engaging leads on those networks.
Exchange guest blogs with another local expert
This is basically a continuation of #4 in the community section.
After you start engaging your community in person, you can begin cross-promoting with local experts.
Whether it’s a loan specialist or divorce attorney, there are plenty of pros that can recommend you to their client-base and vise versa.
Add a school guide community page to your website, a neighborhood guide and a a guide for relocating
These pages will be so incredibly helpful to your network.
Make it a goal to set up each one before the New Year begins.
Offer a series of “Free Tips” to people who have given you their email address or other contact info
It’s always nice to say Thank You to your newest leads and opt-ins.
Make it worth their time by providing them with something of value.
Give them a downloadable PDF with DIY home renovation tips, or a video on common first-time seller mistakes to avoid.
Use Squeeze Pages to convert more leads
Did you know that businesses with over 30 landing pages get 7X more leads than their competitors according to HubSpot?
You can now craft the perfect landing pages for your visitors in seconds.
Squeeze lets you built unlimited landing pages for free as long as you have your LeadSite.
Choose between our multiple landing pages and publish them on your website instantly.
Maintain a community event calendar
While you’re out experiencing your area, you might as well share your findings.
This can be especially cool if you’ve noticed a lack of information in your city.
Set up a community event calendar on your website and encourage folks to submit their events.
This will give your audience even more reason to frequent your site and can be a great conversation starter for you.
Start a meetup.com group (or start attending some in your area)
If you’re still getting to know your area or haven’t quite figured out to start networking, try joining Meetup.com.
Join groups that already exist locally or start your own.
Use Texty to instantly text your new leads
Send out a monthly email newsletter
We’re all constantly bombarded with emails, but this is truly a great way to stay front of mind with your audience.
If you want people to actually open your messages all you have to do is include something they’ll find value in reading.
Include a link to your most recent blog post or Youtube video and see which gets the most traffic.
Keep trying different things until you figure out what kind of content gets the best return.
Use Reddit to find highly-engaged users searching for answers to their problems
As we too have been finding out, Reddit is becoming huge for real estate!
Whenever you get burned out on Facebook, take an hour to get to know the social news aggregation site and start contributing to some threads.
Write a real estate marketing plan or use this free one we created
This is obviously more of a marketing activity than a lead generation strategy, but they really go hand-in-hand.
You can use the marketing plan we linked above to map out your days and weeks as you begin to take action on these new ideas.
Look out for day 3 of the holiday BLOG-athon tomorrow!
Let’s boost your lead gen.