Instagram for Real Estate: The Top 41 Accounts to Follow Today
What's going on when it comes to Instagram for real estate? Check out these awesome accounts to find ways to better market yourself on this underrated social network for agents.
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Looking to break into the Instagram for real estate game? If so it’ll probably help to have some examples.
So we decided to go out and find the top 41 accounts that are currently killing it on Instagram!
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Bryan makes great use of his Instagram profile by incorporating something he enjoys outside of real estate.
You’ll find plenty of beautiful cars throughout his profile.
It’s important to remember, when it comes to Instagram for real estate, it doesn’t have to be purely real estate related content.
Connect to social media with Social Share, a feature in LeadSites. Learn more.
People are always going to be interested in knowing who you are as a person, not just an agent.
A photo posted by Loida Velasquez (@loidavelas) on
Loida has done a fantastic job building her Instagram profile and her YouTube channel together.
Lodia’s profile is an excellent example of how you can use Instagram as a means of building your following on other social networks as well!
A photo posted by steven hartner (@stevenhartner) on
Steven has been attacking the world of social media very aggressively lately.
Take some notes from him when it comes to highlighting different aspects of your local community.
A photo posted by Stage 2 Properties (@stage2prop) on
Colin Egglesfield & Tyler Neitzel are quite the real estate Investment duo.
They’re currently shifting a lot of their focus over to Facebook Live as well.
For updates on when they’re planning Facebook live events and insight on their successful investment property strategy check out their Instagram page!
A photo posted by Sarah Johnston (@adventuresinrealestateyyc) on
Sarah has built up a huge Instagram presence!
I’ve had agents tell me they don’t see the point of an Instagram account dedicated to their real estate career because why would anyone care?
Well, Sarah is proof that people certainly do care and if you take the time to build this network you won’t regret it.
Maybe your Instagram for real estate account isn’t going to be focused on just you, maybe it’s going to be focused on your team?
If that’s the case go check out @Juliesrealtymiami for great ideas on highlighting you and your team members.
You might even find a video of Julies and her team dancing up a storm.
The sky is the limit. When you change the way you look at things the things you look at change
A photo posted by Charlie Lazarus (@charlieknowssd) on
Charlie here is an agent out in San Diego California!
You’ll find helicopter rides, houses on the beach, and professional sports teams await you on his profile.
Love the entry to this home! 🏡
A photo posted by Kirby Parker (@realestatekirby) on
Kirby has built his account to over seventeen thousand followers!
He combines both his personal life and high quality real estate photography on his profile.
Lance has dedicated the entirety of his Instagram for real estate profile to well-organized collages.
If you’re wanting to highlight as much of a house as possible with just one Instagram upload this is how it’s done.
You cannot rush greatness. #Nycrealtor #flrealtor
A photo posted by Jean C. Taveras P.A. (@jeanctaveras) on
Jean also highlights the luxury and commercial side of real estate in his account.
Get ready for bright vibrant colors paired with homes fit for the millionaire lifestyle.
A photo posted by Tom Ferry (@coachtomferry) on
No surprise this guy made the list right?
Tom uses his Instagram to give his audience a glimpse into his personal life, as well as keep you informed on his latest educational material and events.
Wondering if Tom might be coming to your town in the near future? Check out his Instagram and you’ll find out!
A photo posted by biggest_beard_in_realestate (@biggest_beard_in_realestate) on
Why did this account make it into our list?
Becuase this account has so much character it’s bound to stand out against the real estate carbon copies.
Take some time to follow this account and I can promise you you’ll start coming up with some ideas on how you can develop your own unique marketing angle.
Looking for frequent webinars and top class coaching?
Keep an eye on the Club Wealth Instagram for real estate page to see plenty of updates and opportunities to sit in on their next webinar.
They cover everything from follow-up systems to lead conversion and blogging.
You might even see the team from Easy Agent Pro pop up from time to time.
Dustin has certainly made the most of his LeadSite this past year.
You can find his video series and even examples of the ads he’s had success with this past year here.
Justin’s Instagram page is yet another example of a very diverse approach to using this social network.
His page highlighting his family life, personal hobbies, marketing/business endeavors and even local city flair.
This well balanced and diversified approach gives potential leads and current clients a way to relate to you like most other social networks can’t.
Holmes Realty Group focuses on new and exciting ways to highlight real estate.
Their profile is full of fantastic aerial photography as well as stunning interior and exterior layouts.
1972 REALTOR® Trademark concept drawing bit.ly/2daFrSb #TrademarkCentennial #TBT
A photo posted by Realtors Real Estate (@nardotrealtor) on
Did you know NAR has an Instagram account?
Well, they do, and this is a great place to stay up to date with the most up to date research they publish.
It’s also a great way to stay informed on their latest and greatest events!
A photo posted by Angie Cole (@acolerealty) on
Angie does a great job highlighting a few very important aspects of her personal and business life.
You’ll find plenty highlighting her local community involvement, her family life, listings and even testimonials.
Keep up the great work Angie!
A photo posted by 🙋💯REALTOR® Brenda Camacho (@brendacamachorealtor) on
Brenda has done an amazing job developing a sense of consistency for her brand here on Instagram.
She utilizes unique and creative layouts to showcase her listings and highlight her business.
If you’re looking for examples of well-branded accounts look no further.
A photo posted by DUSTIN A. PURTAN 🇺🇸 (@dustinpurtan) on
Dustin has done an amazing job building a sizable social presence.
Not only has he built a large Instagram following he’s built large audiences on plenty of other networks as well.
Looking for insight on how you can grow you marketing channels to new heights?
Check out Dustin’s profile for some unique insight!
The Onion Juice Podcast is quite a fantastic resource for agents looking to find creative ways to improve their career.
Stay up to date with their latest episodes as well as key points from each of their shows by following their Instagram page.
#livelovelaguna #beachlife #lagunalife #surfandsand #sunscreen
A photo posted by Chelsea Peitz (@chelsea.peitz) on
Looking for a blend of quality marketing insight mixed with motivation and ideas for plenty of unique content?
Though Chelsea seems to have picked up her focus on Snapchat lately, her Instagram page remains a useful resource for those looking for new ideas to market themselves.
A photo posted by Cole Holley (@holleyrealestate) on
Remember that video about the agent who landed 2 offers on his listing his first week on the market?
Well just in case you haven’t seen us break down how he did that you can click here for that video.
This is Cole, a relatively new to the real estate world but he’s already separating himself quite well.
A photo posted by Ryan Johnson (@ryanjohnson_inc) on
Ryan, we’re a fan of your Instagram profile my friend, from the marketing tips to the push-ups in the office.
You know how to create an engaging Instagram account!
A photo posted by Darren James Real Estate (@djamesrealtor) on
Darren’s built a phenomenal sales system and Instagram fits into his promotional strategy for his listings quite well.
If you’re looking to build an account solely devoted to your brand and listing promotion Darren James is the guy to follow.
Ladies and gentleman, we’re at the halfway point but we’ve got 25 more kick ass Instagram accounts for you to check out.
Before we get to the last 25 accounts, however, I thought we could take a break to discuss how you can start building your own following if you’re relatively new to the Instagram for real estate game.
We really picked up our focus on Instagram in the past 6-7 months because we saw the potential this somewhat underrated network for agents had.
Over the span of that time frame, we’ve been able to consistently add a significant amount of followers and even increase sales and web traffic in the process.
Everything you need to know to do the same you’ll find in this video!
A photo posted by Michael Thacker – Realtor (@michael_louisville_realtor) on
Michael is yet another example of how you can balance an Instagram profile with highlights of your local community, personal life, and your business.
He’s nearing that first Instagram milestone of one thousand followers.
Want to accomplish the same thing? Go check out his account and see what you can learn!
A photo posted by Interior Design & Architecture (@homeadore) on
This account is an excellent place to scroll through some amazing interior design layouts.
If a remodel is in your near future or you might want to check this profile out for some amazing ideas.
A photo posted by Real Living Real Estate (@reallivingre) on
Now maybe you’re behind on the Instagram for real estate trend that’s started to develop.
If you’re starting from scratch with your account, try following some other real estate related accounts that are doing the same.
Real Living Real Estate might be the perfect account for you to start watching.
They just recently started their account but are already incorporating event promotion and even seasonal posts to get their engagement going!
LOVE my new cards! Guess who designed em….yup, we do business cards too! www.atrestore.com
A photo posted by All Things Real Estate (@allthingsrealestate) on
Looking for some unique real estate supplies to stand out from the crowd check out All Things Real Estate.
They have a very active account on Instagram and post some very cool promotional ideas you can surely get in on!
A photo posted by Gary Vay-Ner-Chuk (@garyvee) on
We’re big believers in the hustle and work ethic Gary showcases on his Instagram page.
He might prove to be that little extra bit of motivation you need to kick into overdrive.
Make today awesome! #MomentumMonday
A photo posted by Kevin Ward (@kevinwardnow) on
I know many of you are fans of the scripts provided by Kevin Ward, so it stands to reason you’d enjoy his Instagram profile!
A photo posted by Tylerzey (@tylerzey) on
You know him, you love him, Tyler Zey himself has an Instagram page you can check out.
Whether you’re a LeadSites user or not be sure to drop him a comment or ask him a question!
A photo posted by Intero Real Estate Services (@interohouston) on
Intero real estate is tucked away in the heart of Houston.
This is another brokerage orineted Instagram that gained a massive following.
See what ideas you can pick up from them for your own brokerage focused account.
Our friendly HubSpot support crew is here for attendees! #INBOUND16
A photo posted by HubSpot (@hubspot) on
HubSpot is one of the CRM’s we integrate with here at Easy Agent Pro.
Their account is a great way to find out about events in a town near you and useful marketing info.
A photo posted by Easy Agent Pro (@easyagentpro) on
Of course, don’t forget to follow Easy Agent Pro!
We have all our latest blog posts going up on our Instagram account.
It’s a great place to stay up to date with out content and even get your questions answered!
Jeb is probably the largest individual agent account we have here on the list.
Wanna find out how he managed to build such a large audience? Check out his page and find out!
It is time to RPAC it up in my #KPTie! #voteactinvest (this is how a CRS gives back!)
A photo posted by Leigh Brown (@leighthomasbrown) on
Leigh actually managed to make it onto our “Top 50 Agents on Twitter” post as well.
We love seeing agents with more than one well establihsed social network, keep it up Leigh!
Nope…. 👎 🙅🙅♂️🙅🙅♂️🙅 Photo credit @darealestateguy
A photo posted by Jordan Nielsen (@laughing_realtor) on
Jordan Nielsen is also known as the laughing realtor on Instagram.
If you enjoy real estate humor (and I’m sure you do) do yourself a favor and follow this guy, you won’t regret it.
Post #COTR LA blues? Us too. Come meet us in Miami. Link in bio.
A photo posted by Inman News (@inmannews) on
Inman news actually packs their Instagram profile with plenty of video content which is rare.
They also post updates on their events, much like HubSpot and Tom Ferry.
A photo posted by Douglas Elliman (@douglaselliman) on
Douglas Elliman’s profile description reads “Known Globally. Loved Locally. Premier Real Estate brand of NY”.
How’s that for a tag line? Their profile is filled with luxury real estate, models, and classic cars what’s not to like?
I hope you guys enjoyed this round up of the best of the best on Instagram right now, thanks guys!
Don’t Forget: FREE Download the 19 things you can do to dominate Instagram!
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