As a real estate agent, you have to be in a constant state of growth. Truthfully, this is one of the best things about being a realtor! Having a career that’s different every day is just one of many benefits.
Staying on top of your game doesn’t have to be exhausting. With the right tips, you can easily harness the full potential of every new trend. Right now, realtors who effectively use TikTok are skyrocketing to success.
Today we’re spotlighting 10 realtors with amazing TikTok channels and how they’re leveraging Tiktok for real estate agents. Once you’re done reading, you’ll know all the secrets to using TikTok for real estate agents.
10 Realtors Who Really “Get” TikTok
These real estate agents have mastered TikTok. For each one, we’ll explain what they do well and analyze a viral video.
You’ll quickly see just how much potential TikTok for real estate agents presents, plus get ideas for your own channel.
Tatiana Londono
@tatlondono | 2.5M Followers, 38M Likes
Tatiana’s videos really make you feel like she’s talking directly to you. Her common sense and sense of humor shine in every video.
What We Like
Tatiana is the first focus in our TikTok for real estate agents guide for a reason. She deeply understands her audience and uses that knowledge to create relatable videos.
She shares tips on saving money and investing while keeping it entertaining with occasional funny videos. Her tricks aren’t limited to the world of real estate, either. Past videos include 3 high-paying jobs that don’t require a degree, comparing the best shoe brands, and increasing property value as a landlord.
Some of her most-viewed content has nothing to do with real estate, like her Porsche vs. Lamborghini video with 2.5M views. Different topics draw new eyes to her videos, who then become new followers and customers.
Most Viral Video
Tatiana opens with a personal story about a financial challenge, then discusses how real estate investing solved this problem.
She explains how today, anyone can invest in real estate for just $10. In one video, she’s built a relationship and added value to the viewer’s life. That’s a textbook example of the best way to use TikTok for real estate agents.
Mary Fitzgerald
@themaryfitzgerald | 277k Followers, 3.4M Likes
Mary is one of the stars of Selling Sunset on Netflix, so most of her content centers around her show. She’s keenly aware of her celebrity status and publishes videos that leverage that.
What We Like
When it comes to the people we see on TV, we always want to know more about who they really are. Mary takes full advantage of this curiosity by posting about her daily life and personality, sometimes even including her husband.
This creates the feeling of a personal connection between Mary and the viewer. They feel like they really know and understand her, from how she vacations to her sense of humor.
Most Viral Video
In this hilarious-yet-true video, Mary acts out several different buyers clamoring for the winning bid on an apple. A caption explains this is what the real estate market is like right now.
Considering how many homebuyers are struggling to close on a home at a reasonable price, this is an extremely relatable take on a challenging situation.
Stevie Soucie
@steviesoucie | 97k Followers, 2.4M Likes
Stevie does coaching on TikTok for real estate agents, so her videos are more agent-focused. Thanks to a clear understanding of her audience’s wants and needs, she’s been extremely successful on the platform.
What We Like
Coaching videos are one of the most popular formats used today, but Stevie sets herself apart. She excels at balancing valuable information with a fun and entertaining delivery, a crucial facet of TikTok success.
While her content is mostly geared towards agents, she shares homeowner tips to appeal to more people. Stevie also speaks extensively about life as a young realtor and as a female realtor, which is highly sought-after content right now.
Most Viral Video
In this video, Stevie shares a crucial yet little-known tip for homebuyers.
She explains that you shouldn’t take on any other new debt until you actually have keys in your hand, otherwise the bank will need to reevaluate your financials. First-time homebuyers are especially appreciative of this helpful tip.
Madison Sutton
Madison got started on TikTok in 2020 during the pandemic, and never planned for it to blow up as it has. Today, 100% of her business comes from TikTok and her pre-pandemic commission has doubled.
Madison was interviewed by CNN as a result. “There were days I was getting two or four hundred inquiries for one apartment,” she told the outlet. “What TikTok did, I couldn’t have expected or planned or calculated in my entire lifetime. It’s completely changed my life.”
She’s living proof that when done right, TikTok for real estate agents can be absolutely transformative.
What We Like
Madison first posted tours of NYC apartments that she narrated like she and the viewer were touring them in person. She slowly peppered in videos about life as a young NYC realtor and tips for living in the area.
Today, Madison still uses her TikTok for all of her business. She also posts videos about dating, tips for renters, and career advice. By targeting hot topics outside of real estate, she draws in potential customers that wouldn’t have found her otherwise.
Most Viral Video
This follows Madison’s signature style: a Greenwich apartment tour given like the viewer is right there with her.
She goes over the features, pricing, location, and then finishes with contact info for anyone interested. She also mentions this unit isn’t officially listed yet, spurring the viewer to take action now.
Daniel Heider
@heider_realestate | 3.3M Follow
As a luxury real estate agent, you might think Daniel’s target audience isn’t on Tiktok. But as you can see from his subscriber count, people everywhere love what he posts.
What We Like
Daniel’s content is great because he understands the power of curiosity and convenience. His videos are often just a few seconds long. But they’re long enough to satisfy the viewer’s curiosity about the interior of luxury homes, and short enough that the viewer watches the whole thing.
Daniel combines high-quality drone footage with interior video to showcase stunning luxury properties, and to shine a spotlight on his success. He frequently posts “just sold” videos of properties across the East coast, cementing his authority and trustworthiness in luxury real estate.
Most Viral Video
In this 15-second video, you never see Daniel or hear his voice. Instead, a luxurious song plays to panning shots of a $5 million home.
The lack of Daniel’s presence may seem counterintuitive, but consistently posting these tours creates all the personality this channel needs.
Stefanie Kebede
@stefaniekebede | 83.5k Followers, 4M Likes
Stefanie is a young real estate investor who dropped out of college. Many people are eager to hear her take on life and how she got to where she is, us included.
What We Like
Stefanie posts a lot of content about exactly how she dropped out of college and started her real estate investment business at 21. Because she’s lived it, she knows exactly what her audience is thinking and feeling.
This enables her to post exactly what viewers want to see. She shares insights into her life, journey, successes, and failures. She also adds humorous and relatable details where appropriate. This paints her as a likable and relatable expert in this currently hot topic.
Most Viral Video
This is a reenactment of the day Stefanie dropped out of college.
She explains her extremely logical reasoning for doing so in a humorous way, showing the viewer that she’s a down-to-earth expert in her industry.
Melissa Piquion
@yourrealtormelissa | 16.2k Followers, 88.2k Likes
Melissa is a Florida realtor who also mentors buyers and sellers. She uses her playful personality to cut through the noise in the very saturated mentoring market.
What We Like
Melissa uses her channel to appeal to a very wide audience, but all of her content forms a cohesive platform. From becoming a real estate agent to creative ways to buy a home, she shares advice on quite a few popular topics.
She never posts dull or boring content, though. She infuses her playfulness and light-hearted attitude into every video, making almost any viewer an instant fan.
Most Viral Video
Melissa uses the popular “pointing” trend in this video to illustrate 6 creative ways to buy a home.
She never speaks a word, but her dance moves and bright smile allow her personality to shine while educating the viewer on some creative routes to homeownership.
Bethany King
@bethanyxking | 101.1k Followers, 1.6M Likes
Bethany is a Canadian real estate agent, team leader, and broker. She does post a few real estate videos, but most of her content is actually personal. She’s talked to viewers about wedding planning, experiences being Black, and life as a mom.
What We Like
Bethany understands how many people are constantly searching for ways to improve their lives by connecting with other people. TikTok especially is widely used to share life experiences, advice, and personal or daily tips.
By harnessing the power of personal connection and insight, Bethany has attracted an audience that truly appreciates her for who she is. Knowing how important personal connection is to homebuyers and sellers, this is a genius move on her part.
Most Viral Video
This is a hugely popular video about “Mom Life” where Bethany shares a relatable story about her daughter.
She explains how she handled this challenge and finishes by venting under her breath about life as a mom. There isn’t a parent on earth who can’t relate to that.
Emily McAllister
| @realtoremilymcallister | 348k Followers, 5M Likes
Emily is a 25-year-old real estate broker who films most of her videos in her car. She uses TikTok to connect with her audience in a very unique way.
What We Like
Emily’s videos are focused on real estate tips, her opinions on the industry, and useful guides/charts. It’s very unusual for anyone to use TikTok for sharing tools like this—it’s more commonly done in Facebook posts.
But her audience loves it, and so do we. Emily’s flyer templates, year-long goal planning charts, and guides are invaluable. She also encourages people to communicate with her via TikTok, further boosting her overall engagement and reach.
Most Viral Video
This is Emily’s 2022 goal chart template reveal. She explains how she made it, how to use it, and how to get it while a catchy tune plays quietly. It hits the nail right on the head, simple as that.
Cash Jordan
@cash.jordan | 665k Followers, 18M Likes
Cash is self-branded as “NYC’s Apartment Expert,” and like Madison, his channel blew up during the pandemic.
Cash and the other realtors spotlighted today understand that TikTok for real estate agents is one of the most powerful tools in your arsenal.
He was interviewed by Business Insider, and commented that “It doesn’t seem to matter if the place is $2,000 or $600,000… people see it and are interested.” By his estimation, he’s doubled his clients by using TikTok.
What We Like
Most of Cash’s videos show off apartments, lofts, and similar properties. He highlights especially strange places like tiny apartments, lofts with unique layouts, and even a “budget” penthouse.
He also shares tips for buyers and renters, like how to spot landlord red flags. Cash makes his videos short, snappy, and interesting. Many NYC residents know exactly what unit features they need, so this focused format is highly effective.
Most Viral Video
This video begins with Cash sitting on a toilet! In front of him is a washing machine whose door doesn’t clear the toilet.
This weird shot hooks the viewer, then Cash shows off the unit’s more desirable features and pricing for interested parties.
Need ideas to kickstart your own TikTok success story? Check out these 5 ideas you can implement today!