4 Tips To Get 150 More Contacts In Your Real Estate CRM This Week
Have you ever said, "I can't do that marketing tip because I don't have X number of people in my CRM?" Today, I solve that for you.
Today, I tackle an excuse that most agents use during their career.
Ever said this?
I can’t do that marketing tactic because…
If you’ve ever used one of those excuses, I’ve got great news for you!
I’m showing you how to grow your CRM, sphere of influence, or network by 150 people this week.
The first place I invite you to start is meetup.com. Meetup.com is used to facilitate offline, in-person gatherings for people that share common interests. It’s recognized as the largest site of its kind and can absolutely be used as a super effective tool to broaden your network and ultimately touch new leads.
I did my own research on Meetup to determine how many local groups you can expect to have access to and found that depending on your location, you’re looking at having 80 to 800 meetups happening either weekly or monthly in a given area. And when I say there’s something for everyone. I sincerely mean it.
Groups for dog walkers to get together and hang out at a dog park, board game gatherings, yoga, gardening and, of course, real estate seminars. There are so many niches, so find one that interests you and just show up!
From what I’ve seen, you can count on between 20 and 50 people coming out to any given event and what this means for you is 20-50 opportunities to exchange email addresses and hand out your business cards.
To be clear, I’m not telling you to go out to one of these events to sell people real estate. That’s not how this works, these hang outs are a great opportunity for you to directly meet people in your community and it’s very common to exchange info, so even though you’re not showing up to directly promote your services, you’re still taking the first step to expand your circle.
Once you collect your 20-50 brand new contacts, you can then put them in your CRM, connect with them on Facebook by friending them and inviting them to like your page and even start targeting ads to them.
You can upload your CRM to Facebook and then retarget ads and videos to all of the folks you just added. And the best thing about getting your videos in front of your network? They play automatically! What this means for you is that when people scroll through their Facebook feed and see your video ad, it will play automatically!
You can hook up your CRM to Facebook Ads by exporting your fresh leads as a CSV file, upload your leads to Facebook’s custom audience and you’re done!
Imagine the results you could generate if you attended just one of these meetups every week. Think about how much your network would grow by the fall if you committed to acting on this tactic throughout the summer!
Next up is LinkedIn and I’m pretty positive that the majority of you are already on this network.
I’ve already talked a lot about LinkedIn marketing.
LinkedIn literally has a rolodex of every single professional in your community. Did you know that over 49% of users on this network have an annual income over $100,000? These are the people you need to be connecting with.
On LinkedIn you can actually directly export your contacts, put them in a CSV file, upload it to Facebook and start marketing to them right away.
Here’s how you export them…
To get started, join two or three groups for business professionals in you area. Just use the search bar at the top of the page to type in your area and then from there you can find networking groups and start adding new connections.
If you add just 10 a day, you’ll have up to 50 new contacts at the end of the work week.
You can even connect with other business owners and do some cross-promoting with them on Facebook and your blog. There are so many possibilities here!
Once you export your contacts and import them to your CRM, you can use the Facebook ad platform to start retargeting ads to them. You’re going to be saving yourself so much time here because, based on the groups you’ve joined, you’ll already have an idea what they’re interested in.
The same goes for the new connections you make through Meetup.com. If you join a group for dog lovers, you can always shoot a quick video previewing the top dog-friendly parks in your area, or even blog about the vet offices nearby.
We all get stuck creatively sometimes, whether it a be a case of writer’s block, or a lack of inspiration for our next vlog, but these new platforms you’ll be exploring are a great way to uncover and tackle a variety of new topics that you can then directly advertise to your growing sphere.
We’ve only covered two strategies so far and already have gone from 0 to 70 new contacts.
That’s a massive transformation.
And once you connect with them on Facebook and they start sharing your content, you’ll be expanding your reach even further.
You’ll be able to connect with your new-found contacts on Facebook on several levels. You can send them a friend request so they start seeing your posts and can get to know you a bit better and you can also invite them to Like your business page.
Once you’ve got them to your business page, you can start advertising. And if they enjoy your content, which they will because you’ll be directing valuable information their way that they’ve already expressed interest in, chances are that their network may take an interest in your services as well, so be ready!
The best thing about these efforts is that they’re repeatable and the way to successfully grow your business and land new qualified leads is through repetitive actions.
These are new tactics you can implement every week and they are only going to help the things you’re already doing. You’ll have brand new eyes on your blog, all new people will be viewing your videos and through all of this engagement you’re creating you’ll be growing your CRM and getting real estate leads.
The numbers are totally working in your favor here. People are going to buy real estate in the future. It’s just a fact and there’s no reason that you can’t be their agent.
The next tip I have for you is using a local community center like Starbucks.
But, did you know the average coffee location has between 500-800 people visit it per day?
That’s a lot of coffee.
And those are a lot of people you can easily network with.
The reason I’m so adamant about working outside of an office is that you can actually meet and develop relationships with potential clients. Real estate offices offer you no potential upside. And you typically can accomplish most of your work on a laptop at a local coffeeshop.
To get started, I recommend buying a few people coffee and starting conversations throughout the day with people that visit. Just use this opportunity to collect business cards and find out what people do.
If you meet just 10 people a day, you’ll have up to 50 new contacts at the end of the work week.
You can then connect with these (most likely business people) on LinkedIn. And import their email address to your Facebook retargeting list.
The common saying these days is people have to see you more than 7 times to do business with you.
Starbucks simply presents an AWESOME opportunity to meet new people. And it helps create recurring events where you can talk to the same people again.
If your crm has below 300 people in it, I highly recommend taking action on this tip to build it up.
Finally, I’ve got a brand new tip for you.
The whole goal in real estate is to get new people to remember you as a real estate agent. Right?
Well, what do all Groupon’s have in common?
Well, you can purchase a Groupon for that new yoga place, crossfit studio, dance studio, or whatever. And meet several people that’ll help grow your business.
First, these class will typically have 15-30 people in them. Just like in the Starbucks situation, they will come back to the class time and time again. You have ample opportunity to figure out what everyone’s job it. And to share yours with them.
Additionally, you’ll probably meet the business owner of that studio.
Here’s a tiny secret…
Any business running a Groupon, needs more business.
And as a real estate agent who blogs, makes videos, and is on social media, you can easily help them out.
Co-market with them. Help them grow their business. And I guarantee you they’ll become a great source of referrals
If you’re CRM is running a bit dry…
Or, if you’re establish but in a bit of a summer lull…
Take action on these tactics now! And increase the number of people that know, like, and trust you today!
Not sure what CRM is right for you? Take our quiz to find out! CLICK HERE
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