Does Google Adwords For Real Estate even work?
Honestly, it does not work for how most Realtors use it. And fails miserably to generate any type of return on Google Adwords.
Tell me if this sounds familiar:
…you login to Google Adwords and type in “Homes For Sale In [YOUR CITY]” as the keyword
…you setup a bid for that keywords and set a budget
…you realize that clicks are going to cost a lot more and none of these clicks are turning into quality leads
…1-2 weeks later you disband Google Adwords For Real Estate leads and move on.
It doesn’t have to be that way.
Today, I’m going to break down 2 copy+paste real estate ads that work. Let’s get into The Two Formulas That Work When Doing Google Adwords For Real Estate:
How To Setup Google Adwords For Real Estate Agents Even If You Have ZERO Tech Skills:
Here’s the deal:
Google Ads are based an incredibly complex bidding system.
And the fact remains that most real estate keywords are completely flooded with advertisers.
This means that clicks will cost you more than it will benefit you.
But don’t worry there is a work around for this:
Step 1) Your Most Profitable Keyword:
What’s the type of customer that converts the highest?
The ones that are already looking for you, of course.
This means your most profitable real estate keyword is going to be your name!
Create high-converting landing pages you can link your ads to – Learn more.
Let me explain:
Do you work for Keller Williams?
You can setup an ad for your brokers name and your city.
Look at this, there are zero people advertising on for this keyword:
This means that the cost for these clicks will be A LOT cheaper than “Kansas City Real Estate.”
It also means that you (assuming you’re a KW agent) will have a lot higher of an opportunity to convert this internet lead.
Why?
Because these leads are already looking for your brand! They are already tied to your company.
Let’s look at another keyword that has these same benefits:
You can also setup ads for your team’s name, your name, and brand.
Why would you do this?
Simple:
Zillow, Trulia, and Realtor.com are all starting to do SEO for your names. That means leads that are looking for you…are going to get sucked into these systems. And potentially be sold as leads to other agents.
…Ok, so I’ve shown you two really good keywords to use when setting up Google Adwords for Real estate.
But how do we make real estate ads that work?
This can be especially an issue if you haven’t setup Google Adwords before.
You’re in luck, however, because Google will setup your first campaigns for free:
You can simply call Google and a professional will help you setup your first ad!
That means, you can take these super keywords and have an expert set you up. And you don’t have to pay a dime for the setup process!
It’s harder to find a better deal than that.
But it gets better. Let’s look at one more way to setup real estate ads that work:
The Most Creative Real Estate Ads That Use Google Adwords:
Are you ready for a keyword that’s even better than the two above?
This one literally lets you steal leads from Trulia and Zillow:
You can setup Google Ads for Keywords like “Zillow Kansas City,” “Zillow San Deigo,” and “Trulia Dallas.”
And it doesn’t violate any copywriting laws as long as you’re just using the keywords to bid on. And don’t use their name in your ads or landing pages.
Why would you want to do this?
Easy:
Let’s look at some costs per clicks:
You can literally get clicks at 1/8th of the cost. And have 12X the traffic!
And it’s not just Kansas City…
Let’s look at San Diego:
Can you believe that traffic?
…ok what about Dallas?
Just look at the difference in search traffic and costs per clicks!
Some Terminology To Help You Keep The Ball Rolling…
Ok, so now you’ve seen how a little bit of creative keyword research can help you reach a bigger audience at a lower cost.
And you can utilize Google to setup your first ad. These two things should get you started easily and at a very low cost.
The cool thing about these ads is that all of this can happen in real time. Unlike SEO or email marketing, you’re able to start today. And start getting clicks today.
It can take some time to get used to the Google Adwords language and layout. So, let’s break it down a bit more to make sure you’re 100% setup for success.
Ad Groups: Ad Groups let you separate your various campaigns. For example, let’s say you setup the three different keywords I outlined above. You’d probably want to setup each of them in a different Ad Group. This will make it a lot easier to track results of the various campaigns.
Here’s what it looks like:
Cost Per Click (CPC): Cost per click is the cost to get one click to your landing page. Each time someone types your Keyword into Google, they run a quick calculation and the person with the highest bid (and quality scores) ads are shown.
Google shows you estimates of the cost per click in their keyword research tool.
Quality Score: In addition to your cost per click, Google gives your ads a quality score. The higher the score, the more often your ad will be shown. And you can actually bid less per click!
Impression: Let’s face it, your ads won’t be clicked every time they are shown. Impressions are the number of times your ads are shown.
Here’s the deal:
Google ads for real estate can be tough:
You can hire the best ad agencies in the world.
You can pay people like Real Estate Webmasters thousands of dollars a month to manage your ads.
But at the end of the day, everyone has access to the same amount of information from Google.
What I’ve just shown you, is one way to think outside of the box and win with Google Ads.
The key is starting today.
You need to take action today if you wish to see any results or changes in the number of inbound leads your real estate website gets.
A Quick Walk Through Video
The thing with these real estate ad examples is that you have to figure out how they work in your market.
For example:
Using the keyword “Trulia” or “Zillow” in front of your city might not be the cheapest way to get clicks…
…but maybe you can find a competitor’s name that has a huge search volume.
You can create compelling ad copy and place it on Google for when people search that keyword.
These are the type of creative real estate ads that sell.
If you stick to the traditional methods of advertising, it’ll probably take a few months until you have a profitable funnel.
Why?
Because people who are searching online and thus clicking real estate agent ads are usually not looking to buy now. Sure, a percentage of them will be. But you’re really investing money in clicks that will convert to leads. And then convert into clients over 60 days later, typically.
This means it can create a negative cash flow situation if you aren’t ready to wait that long for the ROI. With these cheaper keywords, you can typically see a lower cost per lead. And if you’re targeting competitors names, you’re finding people who are probably closer to the buying/selling process.
Thus, it’s a faster ROI compared to most real estate advertising ideas.
How To Start Writing Real Estate Ads That Work:
The key with any advertising campaign is to focus on the desired outcome of your target audience.
For example, an ad that focuses on quick & easy transactions will probably perform better than one focusing on the agent.
Here are a few examples:
All of these ads can be used to create compelling ad copy for your next campaign.
Some other great resources for setting up Google real estate ads:
Need some more real estate ad resources? Check these out:
- How to Succeed with Google Adwords in Real Estate
- Improve Google Adwords Campaigns
- Keyword Tools: A Must For Real Estate Agents
- How to Setup a Google Adwords Campaign in 15 Steps | REALTOR® Tech Tips
- 4 Steps for Using Google AdWords in Your Real Estate Marketing Plan
What do you think?
Are you going to implement any of these keywords into your marketing budget?
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What questions do you have about Google Ads? Let me know in the comment section below!