Here’s our video interview with Jed Carlson CEO of Adwerx:
When it comes to real estate marketing, the advice you hear is that you need to constantly be building new lead generation sources into your existing funnel.
But what’s that mean?
Here’s a quick example:
Basically: You need to build incoming sources of traffic and leads for every aspect of your business.
Do you need a bigger brand awareness?
Then you need to build up awareness. 
This can be done through retargeting like Jed talks about. Or you can start by niching down and building a brand around your love of dogs. You can be the agent that sponsors the local dog shelter.
And tie everything from new leads to referrals back to donations to your local dog shelter.
Think of how much they would promote you if you gave steady donations to them!
Adwerx is really good at building brand awareness. Here are a few articles by them to help you build a stronger brand:
- Brand building basics for real estate agents
- How do you measure brand awareness for real estate?
- Awareness Marketing 101
- Top 5 FAQs about Adwerx for real estate
Do you need more leads from the audience you have?
If so, then you need to start generating leads!
This can be done with LeadSites. We give you lead generation tools for paid ads. In fact, our seller landing page converts around 30% of our paid clicks into leads for clients.
You can also use our lead capture blogging tools to turn blog traffic into leads at a very high rate. Here’s what that looks like:
Don’t want to focus on tech related lead generation methods? That’s fine too! You can call FSBOs. Or you can prospect expired listings.
The goal here is to focus on one lead generation method for 90 days. And then add another one. Both of the top producers we interviewed on the IN THE LEAD show echoed this point.
Michael Hellickson has his coaching clients add a new lead generation source to their CRM every 90 days. And Dirk Zeller made sure agents hear how long they have to ride out lead generation methods before quitting. You should focus every 90 days on making a new lead generation source as profitable as possible.
How To Convert More Leads Into Buyers:
When it comes to converting the leads you have, it’s all about building up trust with your prospects. One of the best ways to do this is with your LeadSite.
Here’s how:
Finally, Tips For Getting More Referrals:
The life blood of most top producers is their giant referral network. The best way to grow this is through focusing on getting more referrals.
One of the best ways to do this is by staying in touch via email after the sale.
Everyone always talks about niching down in real estate because it will help you get leads.
Well guess what? It also helps you get referrals.
Here’s why:
You need some reason to stay in touch with that client after the sale. And that past client does NOT want to hear about real estate. And they don’t want to hear you asking for referrals.
But, if you have something in common with them, like dogs…or sports…or past occupation…or preferred part of town…
You can stay in touch and engage them a lot easier.
Here’s how:
I love dogs. And so I’m willing to donate $100 per transaction to the local dog shelter.
This gives me something to talk about with all of my past clients via email.
I can send emails like this:
Quick note: You can get all my email templates here
I also know that I can send that person a dog related gift around the holidays. And that I can get them a gift card to the local pet store around their birthday.
I can also attend all the MeetUp.com events related to dogs in my area and mention I’m a real estate agent to everyone without feeling awkward.
Think about it.
Every part of your followup system is easier if you’re doing business with people that share a common interest with you.
This is the best way to get referrals.