Video’s Killing It In Real Estate Lead Gen Right Now! Study These 10 Real Estate YouTube Stars To Up Your Marketing
Want to start using real estate video for marketing? Check out these YouTube starts today!
We’re back with another top 10 roundup!
But instead of talking about the best real estate agent blogs, we’re looking at the best of Youtube.
Youtube marketing has got to be front of mind for agents in 2016. Whether folks are looking for motivation, tutorials or humor, people are searching and browsing Youtube by the billions.
Youtube sees more than 1 billion unique visitors each month and 6 billion hours of video are viewed monthly.
And how can you make your channel stand out?
The best way to create stellar videos and grow your channel is to learn from agents just like you who are already killing it on the second largest search engine in the world.
Here are 10 amazing real estate Youtube channels you should subscribe to
Agent Loida Velasquez describes herself as a real estate hustler, fitness enthusiast and spontaneous adventurer.
She started out in entertainment marketing before finding her passion and a killer career in real estate.
Loida’s channel is dedicated to providing advice and encouragement for new agents.
If you’re new to the industry, definitely subscribe to Loida. And even if you’ve been around for a minute, there’s still a ton you can learn from this Youtuber.
Loida’s carved out a nice little niche right off the bat and you know what you’re getting as soon as you land on her channel.
She’s making videos to help new agents succeed.
If you’re planning to start a Youtube channel, the first thing you can learn from Loida is to fine-tune your audience.
Loida has also distinguished herself as a reliable source for newcomers because the majority of her tips come from her first-hand experience.
She shares what works and as well as what doesn’t when it comes to getting leads and growing your brand.
In the video below, you’ll also notice that she’s taken the time to design a unique and engaging thumbnail by adding emojis and text.
So Cal agent Bryan Casella has combined his love of sports car and sales to grow an audience of 13k+ subscribers.
In addition to making videos about landing listings and becoming a top agent, Bryan also makes a ton of videos about his love of cars.
So often it can be challenging to relate to our clients because and sharing a hobby or interest and be the perfect way to break the ice so you can develop a deeper relationship.
This is how you get referrals as well as return customers.
When you visit Bryan’s channel, you’ll see his intro video play.
This video totally expertly sums up what you can expect from Brian’s video content and gives viewers a great look inside of Bryan’s lifestyle.
The quality of the video is also stellar.
When you’re starting out you definitely shouldn’t feel obligated to have a professionally designed welcome video, or an introductory channel video at all, but you should consider what you can do to make your content stand out.
You can design custom thumbnails like Loida, focus on writing memorable video titles, commit to making weekly or even daily videos…etc.
Michael Hellickson is a great real estate coach!
We’ve had him on Easy Agent Pro’s blog and YouTube channel before. He’s putting up some stellar video content these days.
This video is a longer one that walks through a great listing presentation. If you’re using an older listing presentation, be sure to check out this video!
Deric Lipski is based out of Boston and sells real estate all along the South Shore. His videos are mostly informal and feature many of the properties he’s recently closed.
These are incredibly short videos that feature the just-sold property.
Deric also includes a small recap of the buying or selling process and is a great storyteller.
Even in 30-second videos, Deric’s passion and talent are incredibly evident.
He clearly loves what he does.
Whether you’re an agent looking for tips, a buyer looking for your dream home, or seller ready to put your current house on the market, Deric’s quick vlogs prove that he’s a great ally and agent to have.
Deric also has a video series called Mindset Friday that are all about motivating agents to stay on track for success by adjusting their thought process.
This series is hugely inspirational and give Deric’s subscribers something awesome to look forward to at the end of the week.
If you can commit to the schedule, I highly recommend creating your own video series on your channel.
It doesn’t even have to be about real estate, directly.
Deric takes a break from his usual schedule to motivate his viewers. You don’t even have to be an agent to enjoy it.
If you’re into DIY projects, you could pick a day to feature an easy home improvement project like how to frame a window and door opening, or you could begin giving a tour of your area by visiting a local hotspot each week and vlogging about it
If you’re a big reader you can do a monthly recap of the books you read and ask your subscribers what they’re reading. This would also be a great way to hone in on your audience’s interest.
People watch Youtube to be informed and entertained.
So give them both and give them a reason to subscribe.
Real estate coach Kevin Ward’s channel has 21k subscribers and counting, plus he’s hit over 1M views.
His book, “The Book of YES: The Ultimate Real Estate Agent Conversation Guide,” has also made him a #1 best-selling author.
As a real estate coach, Kevin uses his Youtube channel as a way to educate and inspire agents.
He’s also a motivational speaker and trainer and it’s obvious that Kevin can reach the most people and add the most value to their viewing experience through Youtube.
Take a minute to consider what areas you’re an expert in.
Now ask yourself how those specialties apply to real estate.
Kevin himself found his own voice through real estate.
After growing up in a mobile home on a small farm, Kevin considered himself to be extremely shy.
However, he was able to come out of his shell and was inspired to help people find their dream home.
Like Kevin, don’t be afraid to share your own story. Especially if your hardships have allowed you to find success.
This video on getting more listings has nearly 170,000 views.
More than anything, the key to succeeding on Youtube is to commit to doing it. You don’t have to post long, in-depth videos about complicated subjects.
You can talk about things you experience in your everyday life. It’s the way you deliver the content that will set you apart.
The guys at DNA Realty Group cover a ton of real estate topics on their channel.
If you’ve got a question or are looking for more information on FSBO or expired listings or how to make your first million, these Massachusetts agents have you covered.
One thing that sets their channel apart from others is the fun behind-the-scenes video they include, in addition to the highly-watchable and informative videos they upload weekly.
You’ll also find day-in-the-life type videos on their channel as well with David and his team goofing around at their office, or taking viewers along as he teaches real estate classes.
Like the other channels we’ve discussed so far, these guys are allowing their personality to come through in their uploads and are giving viewers a look inside their daily lives as agents.
They seem very approachable and down-to-earth.
You’ll notice that their videos aren’t edited and they aren’t overly concerned about a polished presentation, but more so with the content.
It’’s easy to get caught up in the Youtube hype, but each day before you film remind yourself of your purpose.
It’s the same across the board: to help people.
You don’t have to have a super fancy camera and professional studio setup to accomplish this.
You just have to commit to your purpose and follow-through on it.
You’re probably familiar with Coach Tom Ferry and you may very well be one of his 40k+ subscribers.
In case you’re not, here’s the scoop:
Tom is recognized as the #1 educator in real estate and has been in the industry for 3 decades.
On Youtube, he’s all about sharing new ideas and strategies for both business and life.
He uploads 1-2 videos each week consistently and has multiple series running at once.
Tom loves bringing on other professional for an interview, which is a great tip for any agent channel.
When you make new connections and bring on a guest you are networking, expanding your audience, and giving your viewers a new perspective.
He also has a segment called the #TomFerryShow where he discusses a new selling, marketing, or business-building strategy.
If you want to connect with Tom, subscribe to Tom’s channel and start the conversation.
Remember, you don’t just want to gain subscribers on Youtube. You also want to connect with other professionals.
Global real estate leader and educator Mike Ferry is using his channel to reach as many agents as possible.
Mike has been consistently uploading weekly videos for more than a year now.
He shares a ton of information and insight for agents of all levels.
And he gives it away…for free.
He’s providing free value and this needs to be your top priority too.
At the end of the day, you should be investing in value over equipment.
Having a highly-branded channel with custom video intros and killer production is great, but it’s not what makes a great channel.
Content is king and Mike Ferry proves this every single week.
Colton Lindsay has failed in real estate before and isn’t afraid to talk about it.
In fact, Colton has figured out how to make it in the business by learning from what didn’t work for him in the past.
And this is a really good thing.
We all struggle and we all make mistakes.
I encourage you to share your own stories of both success and failure with your audience.
Because I guarantee that people will relate to you.
Of course we all love watching happy, upbeat videos, but life isn’t always like that.
So, if you’re going to become a storyteller on Youtube and use your videos to motivate agents just remember that it’s okay to share the full story.
When you first land on Colton’s channel you can tell right away that he loves sports.
And he uses his love of the game as a metaphor for his real estate philosophy.
This is bound to resonate with a lot of people.
How often do we in the industry talk about “playing” the game of real estate and “winning” leads?
Colton, like all the agents we’ve watched so far, is really tuned-in with his audience.
He decided to record the video above after he received feedback that his viewers would like more vlog-style videos.
While it can be tempting to avoid reading comments on the internet altogether, it’s super important to not only respond to the comments people leave on your videos, but also to act on them.
A great way to get content and find out what your audience wants is simply to ask.
We create daily videos on Youtube for agents.
Tyler sits down each and every day to record videos to help agents get the most return for the least amount of effort from their everyday marketing and lead gen activities.
Subscribe to our channel for daily videos, leave a comment on your favorite one and we’ll subscribe to you as well!
Let’s boost your lead gen.