Some of us like to read instead of watch (raising my hand), while others prefer watching videos. If you’re among the latter, this post is for you. Come along as we explore some of the best YouTube videos for real estate agents looking to get more out of their business.
Marketing YouTube videos for real estate agents
One of the biggest challenges for most real estate agents is marketing. Learning about it, choosing among the various methods and implementing an effective plan can be a full-time endeavor.
We scoured YouTube videos for real estate agents to find marketing advice that is both easy to implement and, overall, applicable to the real estate industry. Some include actual methods while others are more theoretical – stuff to think about.
Success Secrets to Serving the Smallest Viable Market with Seth Godin
Do yourself a favor if you check out this video: fast forward to 8:28, because it isn’t until then that Seth Godin is finally introduced and begins speaking.
Amy Porterfield conducts the interview in which Godin advocates serving a niche, something we absolutely believe in.
Niching down is frightening, yes. But aiming for “safe” is worse. “ . . most people have been seduced and tricked into believing a couple things,” Godin said. These include:
- You can serve the whole world. “You can’t, no one can.”
- Being a mass marketer is what you’re supposed to be. “Nah, not really.”
- The safest thing to do is to be big. “Every important brand … Nike, Starbucks, Airbnb, Google … started by serving a tiny group of people.”
There are so many nuggets of wisdom in this video. It’s definitely worth your time.
Stop by Godin’s website if you need more, at SethGodin.com. If you’ve never read one of his books, consider doing so now. “Purple Cow” is oldie but a goodie, and still our favorite.
Gary Vaynerchuk on Realtor & Lender Marketing Strategy
If you’re not a fan of Gary Vee you may just like this video. In it, he is sitting down with Reno, Nevada mortgage brokers, investors and brothers Neel Dhingra and Arjun Dhingra.
Filmed “backstage at the Agent 2021 Conference in Miami, FL,” you’ll enjoy a quieter, slower Vaynerchuck who mostly stays on topic.
But, do stop watching at 9:35 because in typical Gary Vee fashion, he goes off into “me” land and all real estate talk ceases.
Until then, he drops some ideas on how to stand out, the industry and technology and working with Millennials, making this one of the best YouTube videos for real estate agents if you need help with modern marketing advice.
Vaynerchuk’s sister, Liz, is a real estate agent so you’ll find other videos in which he addresses different aspects of the business. Find Gary Vee online at GaryVaynerchuk.com and check out his books at Amazon.com.
Inspirational YouTube Videos for Real Estate Agents
The world has gone nutty. Yes, it’s always pretty nutty, at least in this country, as elections draw near, but the divisiveness, the hate, the negativity is sometimes hard to handle and still remain positive and productive.
First, stop reading the news. Works for me. Most of it is presented with the sole purpose of manipulating us anyway.
Then, take a few minutes to get realigned, emotionally and psychologically, by listening to brilliant, uplifting talks from some of our greatest motivational speakers.
Dr. Wayne Dyer on 5 Lessons to Live By
“Nobody ever dies from a snake bite,” says the brilliant Dr. Wayne Dyer. “But it’s the venom that continues to pour through your system, AFTER the bite, that will end up destroying you.”
Dyer is so easy to listen to (the tinkly piano music in the background doesn’t hurt) in this video that runs a smidge more than 11 minutes.
And, these lessons are basic, but sometimes we need to be gently yanked back to the basics to change our outlook.
- When you change the way you look at things, the things you look at change
- There are no justified resentments
- What you think is what you become
- Be open to everything and attached to nothing
- Don’t die with music still in you.
Dyer, who spent the first decade of his life as an orphan, suffered from leukemia in later life and passed away about 5 years ago of a heart attack at the age of 75. He will forever be known as “The Father of Motivation.”
You’ll find this video on Fearless Soul’s channel at YouTube.com and you’ll find more Dyer inspirational videos here, or pick up one of his books at Dr.WayneDyer.com (they’re often on sale here) or Amazon.com.
Will Smith on Self-Discipline
Lacking self-discipline? It’s a critical characteristic for the self-employed. No boss hanging over you, urging you to get listings. The only quotas you have are self-imposed.
“Ninety-nine percent of people are not willing to do what it takes to make their dreams come true,” according to actor Will Smith.
It’s all about self-discipline and it comes from a man who knows exactly who he is and who he wants to be.
Watch it, if you haven’t before. It’s truly inspirational.