How often do you think about your real estate website homepage? I spent the weekend reading real estate blog posts. Yeah, sounds boring, but it’s an occupational hazard. Then, I happened upon one that was so brilliant, I about fell out of my chair. Titled “Why Snapchat is Crap for Real Estate Agents,” it was
Realtor.com is out with its first quarter 2018 hottest ZIP code list. What we’re wondering: is it good or not so good to be an agent in one of the hottest zip codes in the US right now? The housing market may be cooling down, but in some markets homes are flying off the
Real estate prospecting – the concept has been around for years, but it’s becoming easier and easier to do in our modern world, thanks to two little words: Big data. Technology is amazing, isn’t it? Think about how relatively “new” it is, yet it has creeped into almost every part of our lives. If you
We’re hearing it from agents across the country – the slowing of the housing market seems all too real. And, nationwide statistics seem to validate the anecdotal evidence. But, because all markets are local, it’s currently only happening in pockets across the country. Economists predict the future of the housing market using economic factors. Real
Every month I receive real estate market reports from a local real estate team. They aren’t anything fancy; they are, in fact, rather homely. There are no graphs (which I consider a blessing), there’s not a bit of color and they’re printed on cheap paper. But, when they show up in my mailbox, it’s
What does it take to create the perfect open house? Until they pass their real estate licensing exam and hang it with a broker, new agents are largely insulated from real estate office “water cooler” talk. You know – “buyers are liars,” and “open houses are a waste of time.” Sure, you may agree with
Real estate email marketing campaigns aren’t easy to get underway, but once they are you’ll spend less time and money on this form of lead generation than any other. To do it right, however, learn from others’ mistakes. Check out these five common real estate email marketing blunders so you can avoid them. And for
It’s no secret that one of the most important elements of a successful real estate website is content. If it’s done right, real estate website content lures visitors to your site, lets them know what you have to offer and helps establish an initial relationship with potential clients. Fresh real estate website content, published
Aside from the pros and cons of holding open houses, giving closing gifts to buyers at the end of a transaction is one of the most hotly debated topics in the industry. To be clear, both sides in the closing gift argument make compelling points, so the answer isn’t obvious. Whatever side of the argument
I recently watched an online video, posted about two years ago, titled “4 Things that Buyer Leads do that Realtors Hate.” I don’t, first of all, get why this agent took the time to create it and, second, why NAR felt the need to post it on their site. It’s just wrong, from the topic
“Using direct mail for real estate makes you look old school,” according to an online author-we’ll-not-name who claims to help Realtors increase sales. How? By offering, for sale, an “email marketing solution,” that’s how. Ah, the agenda rears its ugly head. If we were to meet this author/business owner in person, we would, as
We’re living amidst an avalanche of technology and a lot of it is pertinent to the real estate industry. Some of it seems to have snuck up on us, however, and it’s a bit like the Wild West out there. Believe it or not, there are real estate tech ethics that professionals can, and should,