If there’s one quality that far too many agents lack, it’s patience. Especially in regards to their real estate website. It’s amazing – most agents can wait and wait for those three magical words needed to collect their paycheck (“We’re on record”). But they demand instant gratification for their marketing efforts – no matter how
There aren’t a whole lot of ways to generate organic real estate leads that won’t have you busting out the credit card. Which is probably why social media sites are so popular with agents; unless you buy ads, exposure for your business is free. Sure, Facebook is king of the social media realm, but there
Shady real estate tactics are an unfortunate part of the business. Lazy, arrogant, opinionated, inconsiderate and dishonest. These are all words agents posting in a Trulia forum use to describe agents they’ve worked with. “I’ve had my share of agents with whom I would hate to do another deal. Those agents’ reputations are tarnished,” says
Pity those poor, schleppers-to-the-broker’s office drone bees; their work-from-home counterparts are living the dream, right? Most of the time, that’s true. But working in your jammies does have its drawbacks. Chief among them? The common time sucks we face when we’re feeling less-than self-disciplined. Thankfully, there are ways to deal with them. Ignore distractions Have
Want to hear something surprising? More than one-third of our nation’s veterans who are in the market to buy a home are unaware of the VA loan, according to a 2010 Department of Veterans Affairs survey. And they aren’t the only ones. Many potential tenant real estate leads are woefully ignorant of some very valuable
Many agents call them preferred vendors. You recommend them to do a client’s pest inspections, home inspections, trash out, house cleaning, landscaping… Whatever they need. And yes, they are vendors. But they’re your affiliates. Whatever label you attach to this group of people, do you have any idea how they’re representing you? Give your
What does it take to be considered one of the best real estate agents? REAL Trends and the Wall St. Journal are taking names for 2018’s “The 1000” list. It’s their annual ranking of “the top sales professionals in the United States by transaction sides and sales volume.” It’s typically an interesting list, but we
Welcome to the world of real estate, newbie! You are now a licensed member of a group of professionals from varied backgrounds with one common goal: they all want to hit the big time in real estate. And that means focusing on lead generation strategies. How about that first day at the office? Felt a
You’ve seen those nifty diagrams about the life of a lead. Sure, you have. Pull one out and take a closer look – right there, between real estate lead generation and conversion. Nurturing real estate leads – See it? Lead nurturing You can’t get from one to the other without lead nurturing. So, why do
Here’s a real estate myth doled out to agents from a so-called expert at, of all places, RealtorMag: “If your seller’s home is in a part of the neighborhood that borders a highway, train tracks, or an industrial area, it’ll likely fetch a lower price.” This is the perfect example of why you should always
Ok, we admit it: the word “probate” is a snoozer. Not only that, it implies something few of us wish to contemplate – DEATH. So, to put death anywhere near “gee, that’s a great lead-gen idea,” seems almost creepy. But, when you consider how few agents specialize in probate real estate leads, and how much
“I think the baby boomers are still going to pick up books in the grocery store but everyone else is looking online first, researching second and then picking up the phone.” This from a very young agent in a thread at Active Rain. Myths like that one about baby boomers abound and it’s useless to