In case you haven’t noticed, every agent on the planet is a neighborhood real estate expert. It’s reminiscent of the recession, when they were all “short sale experts.” Most, however, pay lip service to the title. Sounds like a good thing to say—everyone else is doing it after all—so they slap the phrase on their
Seminar lead generation. No, not lead generation seminars. We’re talking about using a seminar to get listings and make connections here. First, are you done pulling your hair out and screaming obscenities about the current state of the real estate market? Good. It’s time to act and it’s time to fight back Let the other
So much real estate news — coming at us so quickly and changing so rapidly—it’s hard to keep up with all of it. It’s been a busy spring and early-summer for the nation’s housing market. We’ve snatched a couple of stories from the media that you may have missed and feel they’re worth the read.
Ever notice Generation X real estate clients aren’t getting much attention? I recently read yet another real estate blog post urging agents to chase after Millennials (are there many who AREN’T currently doing that?). Although the post was written in the past month, the writer decided to repeat the oft-quoted NAR stat that Millennials make
Get Your FREE Real Estate Summer Blogging eBook Here Whether you’re planning on spending the summer unwinding, or you’re looking for topics for real estate summer blogging, odds are you’ll be spending a good portion of it online. If you read anything about summer on the internet it typically includes a photo of a beach
Landlord leads. Targeting landlords might be a niche you’ve never even thought of. But if you’re looking for new leads, it’s worth your time to read on and see how this novel idea might be a perfect fit for you. If your website isn’t generating leads, it might be time to consider a better one.
You’ve seen them – the family in a restaurant with each member’s face buried in their phones. Instead of connecting with the living, breathing humans right in front of them, too many people prefer to digitally communicate with others – sometimes strangers. And professional real estate communication is no exception. For you Millennials out there,
Not everyone wants to use a real estate coach; learning on the job isn’t a bad way to become a successful agent. It’s safe to say pretty much every agent follows that path. After all, real estate school teaches nothing about how to run a real estate business. That path, however, diverges at some
If you truly are generating gobs of money with all your “busyness,” we salute you. If, on the other hand, you are always busy yet your real estate business standards are getting you nowhere in real estate, you may want to step back and get down to the truly important aspects of your business. Otherwise,
Hey rookie, have you figured out yet that there’s a whole lot of stuff you didn’t learn in real estate school? The practical, day-to-day-how-to-run-your-biz kind of stuff? Like how to build a real estate vendor referral program? All that money, all that time, all that stress and you still really don’t have a clue about
(If you haven’t seen it yet, be sure to read 9 Real Estate Business Musts Part 1, so youdon’t miss any of our real estate best practices.) I’ve been working on my backyard landscaping since spring began. It’s something I started planning in winter. Imagine my excitement, watching the weather forecast for when I could get
“I’m too busy” is the reason we hear most often about why agents aren’t customizing their websites, writing valuable content, generating leads and performing other real estate business musts. If there’s a problem with their businesses, it usually boils down to being too busy. The obvious solution is to hire help, but agents are, by