Is your email box filling up with real estate holiday greetings? They started rolling into mine at Thanksgiving but I just got around to reading them. One stood out among all the others. I’ve awarded it the prize for The Worst Real Estate Email Ever. Take a look and see if you see what I
If you’re running short on real estate giveaway ideas, this one’s for you. Whether you’re trying to catch fish, corral cats or capture a lead, a lure is your best tool. The problem is that, while we have a pretty good idea what fish and cats find enticing, not all real estate prospects value the
What’s your 2019 real estate marketing plan? The end of the year is creeping up on us and with it comes the inevitable look-back on your real estate business. How’d you do? If you didn’t get the results you were aiming for, your year-end business planning may require an overhaul of your real estate marketing
Hey, you’re busy (at least we hope you are) and you don’t have time to be searching the internet for the latest real estate news and gossip. But, we do, and here’s the November real estate news we thought you might be interested in. November real estate news – Homeowners staying put longer Anyone
It’s almost a new year already – can you believe it? There’s going to be plenty of real estate conferences in 2019 to make connections and learn about something brand new. Each one of the conferences listed below is a great chance to network with fellow real estate professionals, so we recommend checking them all
Think you can’t compete with the area’s well-established and entrenched, number-one luxury real estate agent? Think again, oh aspiring high-end home sales superstar. If you have the bucks, the marketing chops, and a bit of tenacity, you, too, can be flogging luxury real estate and earning the big commissions they bring. Does your website represent
I’ll have to admit, there was a time when I used the term “landing page” when referring to a real estate home page and “squeeze page” for landing page. But, let’s not go there. Let’s, instead, ensure you don’t make the same mistake by bringing you up to speed on some common terminology you’ll be
If you want to increase your earning power next year you need to decrease all the little, yet time consuming stuff you do every day. You know, posting on Facebook, entering your listing info into the MLS and anything else you do that takes you away from real estate lead generation. It may sound counter-intuitive,
We sure hope you didn’t sink a ton of money into your Facebook real estate video marketing over the past couple of years. If you did, it was no doubt because of the amazing stats the platform was posting as a lure to add additional advertisers. Guess what? They were lying. They will now have
Back in 2011, ActiveRain published an infographic entitled “Rich Agent, Poor Agent.” In it, we learned which habits rich agents shared. It was almost a roadmap to real estate success for agents who followed and stuck to it. Flash forward nearly eight years and not much has changed, except that few agents seem to want
To date, we have yet to find anything in an online list of “great” real estate blog posts that isn’t overused, self-serving or boring. Do these list-makers honestly think that a real estate consumer is going to read the millionth “Why you need a real estate agent” article they’ve seen online? So, why bother writing
Don’t let anyone tell you that “this is not your father’s real estate industry,” because, apparently, it is. It’s nearly 2019 and the most-searched term on Google by real estate agents is NOT how to use artificial intelligence to generate leads or anything else that reflects modern tech use in the industry. Nope, agents are