When it comes to adding real estate testimonials to your site, there are some pretty big do’s and dont’s that you don’t learn in school. Here’s everything you need to know about real estate testimonials.
Agents who use real estate testimonial pages in their marketing understand how powerful they are. Sure, celebrities and others are considered “influencers” when they endorse a product or service. Turns out, though, that the average, everyday American is far more influential than any daytime talk show hostess or athlete. Think about it: how many times a month do you consult Yelp.com for other people’s opinions on the best Chinese restaurant or the best auto mechanic? Do you routinely check reviews on Amazon.com and other online retailers before forking over your money? A “jury” of our peers is very often the…
When it comes to adding real estate testimonials to your site, there are some pretty big do’s and dont’s that you don’t learn in school. Here’s everything you need to know about real estate testimonials.
“I’m too busy” is the reason we hear most often about why agents aren’t customizing their websites, writing valuable content, generating leads and performing other real estate business musts. If there’s a problem with their businesses, it usually boils down to being too busy. The obvious solution is to hire help, but agents are, by and large, a thrifty bunch and parting with money isn’t in their natures. If you find yourself too busy to perform these real estate business musts in your business, however, you need to part with the bucks. It’s just plain stupid to allow any of these real…
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