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Have you ever tried to watch a video on YouTube and seen an annoying ad before your video? I guarantee you have. Well today, I’m going to show you how to create your own useful video ad and turn it into motivated seller leads. Here’s a quick explanation of what I’m doing: 
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Let’s break down these 3 simple steps:
Step 1) Creating A Video That Piques Interest (And Is Easy To Make)
The first thing I did was make a video for my ad. YouTube will show up to 30 seconds of your video…so you need to keep things short.
Here’s the thing:
Most of these ads on YouTube are highly produced and for national brands. Right?
So, the easiest way to stand out is by doing the opposite of that. When it comes to advertising, my video was going to play before someone was able to watch that cute dog video (click to see cute dogs & an ad) they actually came to YouTube to see.
My goal was to make a YouTube video that was obviously not a national brand and not over produced.
Why? It will get more attention because people are so used to seeing proper advertising.
Here’s the video I made for my ads… feel free to 100% copy it.
Yup. That was it.
…pretty easy to make something like that. Right?
But, why does that work?
Simple.
The real estate market is flooded with buyers in most places right now. It’s hard to find listings!
So, I’m able to let home owners in on a massive secret that’s worth a lot to them.
AKA: Their home is worth more money than it has been worth in a looooooooooooong time.
That’s it. You can easily stir up the ‘greed’ emotion while also hitting the ‘fear of missing out’ emotion. This is a great combo to attack when advertising.
Here’s the exact script I used:
psssst…Kansas City people.I have 30 buyers looking for KC homes.Home prices are up as high as they have been since 2008.Click the link below if you’re even A LITTLE TINY Eincy Wincy bit curious as to how much YOU could GET for your home.You’ll get a free report.Seriously, I know you’re a tiny bit curious. So just do it now. I’ll wait.[WAIT FOR A LONG TIME]GO ROYALS! Have a good one! Ty
Step 1.5) Setting Up The YouTube Ads
Here’s how I setup the ad on YouTube: This gets “semi-technical.” But I break down the 3 screens you’ll need to copy from me below.
Create a new campaign for your video in Google Adwords:
Setup Your Location Targeting And Daily Budget On The Next Screen:
Paste In Your Video And Select “In-Stream” Ads On The Next Page:
That’s it! It’s 3 simple steps to get your YouTube video showing up in front of the videos of people in your area.
Step 2) Use Your LeadSite To Actually Convert The Clicks Into Leads
Here’s the thing:
You can use a Placester website or Website Box Site.
But they won’t get you as many leads with this method as LeadSites will.
Wondering why that is?
LeadSites have dual capture seller landing pages that come built into the complete website you get.
That means we capture the lead’s address and email address first. And pass that information onto your CRM.
Then, if the website visitor enters more information in later, we update that contact record.
This gives you the ability to research the address online; and get their additional contact information. In our experience, this has gotten us twice as many leads. Traditional landing pages ask for all the information upfront. And you lose a lot of leads that way!
Here’s the seller home valuation landing page I used for theYouTube Ads:
After they enter that information, we then show them a page like this:
You can try to duplicate the results with a seller landing page on LeadPages or one of those other website platforms. But the number of clicks you’ll need to get a lead will most likely double. And if you’re using just a website, you’ll really need a lot more clicks before you get any leads.
Leads simply will not convert on a standard website. You need a platform that is optimized for them to land on. And then convert into a lead on. You can check out how we do this for you with LeadSites here.
Additionally, the LeadSite’s seller landing page (and 3+ other landing pages) are all connected to a main lead dashboard. This dashboard collects leads from your schedule landing page, seller landing page, testimonial landing page, and 5+ Call-to-Action buttons found on the website.
The best part is that it can deposit these leads directly into your CRM. Most websites require you to use their CRM or don’t integrate with one.
This can cause missed opportunities and disorganization for you. The goal of LeadSites is to let you scale up the number of ways you collect leads online while enabling you to stay organized. Our CRM integration is how we help you accomplish that.
Let’s recap how to setup this campaign on YouTube:
(Print this action list)
- Create a quick Face-to-Camera video using the script above
- Upload it to YouTube
- Setup a YouTube In-Stream Ad using the above formula
- Link the Ad to your LeadSites Seller landing page
- Followup with your leads In your CRM
Stats Of My Campaign:
Cost Per YouTube View:
Motivated Seller Lead Dashboard:
What do you think?
Are you going to setup video ads for people on YouTube in your area?
Do you have any questions on parts of this entire process? Let me know in the comment section below or on Twitter. I’ll answer the questions that come up in a timely manner.
LeadSites Quote Of The Day:
