Why No One Saw Your Last Post On Facebook (and how to get their attention!)
Wondering why no one saw your last Facebook post? We're going to break down what makes the perfect real estate Facebook post and the changes you need to make today!
Well, almost no one saw your latest post and if they did they didn’t care enough to action on it.
Facebook now sees 100 million hours of daily video watch time and users generate 4 million likes every minute.
So, what’s an agent gotta do to get a Like, Comment or Share?
We’ve talked about the anatomy of a perfect Facebook post.
Why are we doing it again?
Because we’re still seeing too many folks posting incorrectly and not getting the results they want or need to generate more leads.
It’s time for another refresher.
So today we’re going to look at 4 things you can do today to create the best organic Facebook post for real estate.
Unless you’re boosting a post or running it as an ad, keep links out of your description.
Because otherwise you’ll end up with something that looks a lot like this.
All you have to do is delete the URL in the text after the link preview appears.
This will give you a much cleaner looking post and help to maximize your reach.
Also, save the hashtags for Instagram.
Unless you’re sharing your insight on a viral current event or starting a full-on hashtag campaign, you don’t need them on Facebook.
While users can search by hashtag, you’re far more likely to rank for your actual content.
If you do want to include a link, put it in the comments and keep the conversation going there.
Talking to your audience in the comments section is a huge way to boost your page engagement organically.
Ask them to share their thoughts with you, take questions and you can even ask for content ideas.
You get to create the kind of experience users have when they visit your page.
Give them a reason to keep coming back by posting quality content and nurturing a network or community.
Because really, what good are post or page Likes if no one is taking the next step to connect?
Save the paragraph-long explanations for your long.
Because Facebook isn’t interested and neither are your viewers.
As we see the average attention span continue to diminish, posts across all platforms are really going the way of Twitter.
This means conveying your message in 140 characters or less.
In this case, we recommend aiming for between 800-120 characters.
Anything above this can totally tank your organic reach because Facebook will limit it.
There are so many things wrong with this post.
Nevermind that only a link is included with zero text, but it’s also missing any kind of visual component.
You need a video, or at least a single image to accompany every single Facebook post you ever publish.
Otherwise, it’s going to get forgotten.
If you’re linking to a specific webpage, make sure to provide a featured imaged.
This isn’t really something you can easily do through an auto-scheduler like Hootsuite or Buffer.
On either of these platforms, you’ll need to upload your own.
Save yourself some time and just manually select or upload the image you want to appear with your post in Facebook.
From here, you can either select one of the available images or upload one from your desktop.
Now, if you’re really serious about winning leads on Facebook and getting your content in front of a large audience, you’ve got to start using video.
Cisco Forecast estimates that video will account for 69% of all consumer-based online traffic as soon by 2017 and expects that numbers to rise to 80% by the year 2019.
Read more about the best ways to integrate video into your current and future marketing plan HERE.
Facebook rewards consistency.
Really, this is true for anything you do.
Committing to consistency in your daily lives along with your social media and real estate marketing activities will generate huge results.
At Easy Agent Pro we post on our Facebook page at the same time everyday.
Of course, the specific time has changed as our audience grows.
Whether you’re scheduling out posts or posting manually, start experimenting with posting at a time that your audience seems the most active.
Start tracking the times at which you see the most engagement and then begin publishing at least one post per day at that time.
The Too Long; Didn’t Read version is this:
Check out six agents who are making it happen on Facebook here.
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