Facebook Vs. YouTube: Where To Put Your Time And Money
Facebook and YouTube are giants of video content, so which one should you be focusing on more? Today we discuss the best strategy when it comes to publishing your videos.
At this point, we all know that video is the future of content marketing.
Cisco Forecast estimates that video will account for 69% of all consumer-based online traffic as soon by 2017 and expects that numbers to rise to 80% by the year 2019.
It’s clear that video will only become more critical to the success of businesses.
But what’s the best way to share video content?
Today, we’re going to look at the growing Facebook vs. Youtube debate and help you figure out where to put your marketing dollars.
Let’s get into it.
The video war waged between Facebook and Youtube has been unfolding for some time.
Tracing things back a bit, think about when video started to become prominent in social media.
Before Facebook acquired Instagram, IG was already allowing users to post videos.
And how many of you still have a Vine account you never use?
Or what about Snapchat?
There were clear indicators of video’s rise to glory and Facebook was definitely paying attention.
You can read about the Youtube vs. Facebook battle everywhere.
Luckily you don’t have to cast your vote for just one.
Because you need both to win at social media.
His stance and philosophy is that agents should dominate one social network before trying to conquer the next.
Makes sense, right?
I believe this holds true for every social platform… except Youtube.
Because Youtube is so much more than a social media channel.
As Kelvin points out in the video linked above, Youtube is a network and a community.
It’s also the second largest search engine on the planet next to Google.
And Facebook is the biggest social networking site in the world.
So, can these two giants work together?
And can using both grow your business and bring in more qualified leads?
Take a look at this pinned Facebook post on our page.
It was originally uploaded to Youtube, but we also published it directly to Facebook for this post.
And linked to the original video in the comments.
This way, people can also visit our Youtube channel for our daily videos.
But simply sharing a Youtube video to Facebook isn’t going to cut it anymore.
In order to get visibility, you need to upload your content directly to Facebook.
The good thing is, you can use the same video you published on Youtube.
We love it, we do it, and we spend a lot of time helping other agents to use it to their advantage.
So, without knocking Facebook, let’s talk about why you need Youtube too.
While you’ll be able to exponentially increase your Facebook reach by running video ads and retargeting campaigns, it won’t be enough to get you on the first page of Google.
Facebook simply doesn’t have that capability.
To get the best results, you want to rank for video on Facebook and Youtube.
Because like Google, you can also search for videos on Facebook.
And they are also indexed similarly to Youtube videos.
But the quickest way to get Google and SEO leads back to your website, or even Facebook page, is to rank in Google search results.
And to do that, you need to be putting out content on Youtube.
We’ve seen agents with only a couple thousand followers outrank mega Youtube channels simply because they’ve taken a few moments to optimize their videos.
In order to show up in searches, you’ve first got to decide what you want to rank for.
Really, this isn’t so different than optimizing your blog.
And then focus on optimizing the metadata, which is made up of three major sections: the title, tags and description.
Let’s say that an Albuquerque, New Mexico based agent was looking to sell in the Bosque Farms area.
And the agent decided to make a video featuring the annual International Balloon Fiesta held in the city.
Here’s what the optimized metadata components might look like.
The title of your video only needs to be a few words long and should include the keyword you want to show up for in searches.
Like on Instagram, hashtags, or video tags in this case, actually matter. Pick out 10-20 relevant words and phrases.
Think about what you would type in if you were searching for videos on your topic.
Aim for at least 250 words in each descriptions and make sure to mention your keyword and related terms.
Youtube allows you to create content to reach people on two very important levels.
When I say emotional, I don’t mean that every video you create needs to make people cry tears of joy.
There are a lot of vital emotional experiences your viewers can have, especially when you add an educational aspect to the mix.
Do you remember how satisfied you felt in school when you solved a difficult math problem or excelled in a sport?
You can bring all kinds of positive emotions to your viewers by providing them with valuable information.
And let’s face it, the home selling or buying process is emotional enough in itself.
With that in mind, I’d encourage you to focus more on the educational part of things and just remember to let your personality come through in each video.
Have you recorded your first video yet?
Share it with us in the comments below!
Let’s boost your lead gen.