Real estate is all about your reputation these days. These tips will help you get more referrals and build your business faster. All of them require zero..
Real estate is all about your reputation these days. Your brand and real estate logo is you. And that can make or break your business. The great news is improving the way your reputation is perceived in the market is something you can do for free. And yes, you can outshine your competition by doing better real estate marketing with zero budget.
The best names in real estate almost always spend next to nothing on advertising. Yes, they have a website, blog, and engage with people via their followups. But they probably don’t spend much on print ads or digital ads.
Well then, how are they succeeding?!?
It’s through their personal brand equity. Here are the steps I use to build up my credibility in a niche. You can start right away by following these steps:
It’s really important to understand everything there is to know about your real estate market. Sure, you can fake it to a certain point. But eventually lack of cold-hard knowledge will get to you. You can do this by reading articles, keeping up with local news, watching trends in similar cities, and most importantly writing. Why writing you ask? Because it’s easy to ‘think’ you know something. But when you have to write about it, you gain a completely different level of understanding. Plus, you’ll have a blog that proves your knowledge to anyone online. The the perfect win-win!
After several weeks of reading, you’ll start to find an opening or niche in the market. This could be a specific area, neighborhood, type of property, or anything really. The key here is to find something you love. And then pursue it with everything you know. My biggest mistake is always trying to go to wide with my opening. You really should try to pick an opening that is smaller than you are comfortable with.
Next, find the top influential people in that area. Make a list of 50 of them and start getting their contact information. Then, take them out for coffee and follow up with them similar to the 33 touch system. Finally add them on LinkedIn and other social networks. Make these people realize your expertise in the area!
Finally, it’s time to prove your knowledge to everyone. Remember the phrase: “If a tree falls in the woods, and nobody is around, Does it make a sound?” Well, you do NOT want to be that tree. Blogging and websites give you the ability to prove your knowledge so easily. Here’s a quick tutorial on how to set one up:
Keep in mind, these writings don’t have to be huge. They could even be 500 words. Heck, you could even have someone else write them for you for $5 an article. Simply publish content.
The next important thing is to be on social media. Here are two great tips for being found on social media:
1) Post daily – our checklist includes 21 things that real estate agents can do to be more ‘social.’ You can read about it here.
2) Post in Facebook Groups – here is a quick guide to how posting in Facebook groups can help you become an awesome Realtor. Click here
Finally, the internet is full of information. There are tons of places to look for answers to your questions. But there is one key feature. Most neighborhoods or cities have a very specific areas where they post. You can find them through simple Google searches. For example, if you find people in your city posting on Yelp. Go to Yelp and start a few posts.
Keeping your eyes peeled and posting useful information is a great way to outshine other Realtors everywhere. You can easily become a dominate player in the market and be trusted by many people through just a few posts a week.
Let’s boost your lead gen.
Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Here are just some of the ways you can use these new types of ads to stand apart from the competition: