The 3 Best Real Estate Domain Names Formulas To Dominate Google
Need some real estate domain names fast? These timeless formulas will help you find the best real estate domain name for your business for SEO and clicks
And one of the coolest ways of getting traffic is through Google.
Because when you get traffic from SEO, it tends to stay pretty consistent over time.
Social media, paid ads, and blogging require constant effort.
But once you are getting traffic from Google for a keyword…
…it’s hard to lose that spot. So today, I’m going to show you exactly how your different real estate domain names can impact the amount of traffic you get!
(If you’re looking more for real estate team name ideas, go here.)
Here’s the 1st thing I tell Realtor’s who buy our LeadSites:
Don’t buy any exact match real estate domain name!
What does that mean?
That means that your domain name shouldn’t be:
In other words, Google doesn’t want your domain name to be your keyword.
It’s simple. Google has found that domains named around a “brand” are typically more trustworthy.
You can easily do this through having blog content, helpful stats like school rankings and more.
This formula works great for both team and individual agent domain names. You can mix around the various pieces of the formula to get different results. The real estate domain name formula typically yields something that sounds both professional and easy to remember.
It’s branded for your Google rankings.
You aren’t choosing a domain name purely based on your keyword. That is a great thing!
This formula creates a catchy sounding name. For example, AmazingMontantaProperties.com. Real estate domain names like this can typically increase clicks when found through searches or ads.
Finally, this example gives you a complete brand. You can pick a nature term that resonates with locals. And also have a Realtor term in there. A great example of this is: EverestPeakRealty.
All of this matters because your real estate domain name needs to be branded.
Look at this Google search:
You’ll notice that none of the real estate domain names on the first page are exact match domains.
The domain names do not exactly match the real estate keyword! They are things like Redfin, Trulia, and Zillow.
This is because Google wants you to be a brand! And then have pages on your branded website that are specifically about that one keyword.
Enough talking about real estate SEO and statistics…
…let’s break down some real estate domain names to match the coolness of your real estate logo:
(I didn’t check any of these to see if they were already a website…)
These names are all great for your main website, but you’re probably wondering about things like real estate farming?
What should my domain name be if I’m trying to farm a very specific region?
Unless you are going to update the website weekly, I suggest you simply farm regions through community pages on your website. It is simply not practical to have 5+ websites out there!
It’s a lot easier to rank for specific communities if you have all the search engine optimized pages on one domain. This means all the social media shares and links to your website impact all community pages.
If you have one website per community, it makes it a lot harder to see any synergy between the community pages. Google likes to see a lot of links, content, and social media activity per URL. And it can be very hard to get those three things for every single community URL.
But if you only have one main URL, and then a subsection for each niche, it’s a lot easier.
Here’s the think:
Brokers like Keller Williams will tell you that your company needs 3 websites.
And that’s just wrong!
Think about it:
Does Zillow have 3 websites?
Do they have one for sellers…another for buyers…and another for a niche market?
All the content goes on one website. It goes on one URL. This is because Google then begins to trust that URL and starts to send you very valuable traffic. You start having a mass traffic effect because everything is on one domain.
In fact, I challenge you to find any big business in the world that uses more than one domain name. If you do, please leave it in the comment section below!
There have been a lot of questions lately regarding .Realtor and other unique domain names.
I highly advise against these names. You need a .com for your website.
When it comes to Real Estate Branding, you are still going to be including your website on flyers, postcards, business cards, and more promotional marketing items.
People do not yet understand that .Realtor does not also need a .com after it.
So, you’ll find you lose a percentage of your potential traffic to simply not being able to type in the website correctly.
Your email will be so hard to give out in person.
Do you really want to be:
People in the US are simply used to typing .com after every website address.
Finally, where should you buy your domain?
It doesn’t really matter that much.
Unlike hosting, your domain registrar really doesn’t impact your ability to rank on Google.
You can use a simple website like GoDaddy or 1&1 to register your domain.
If you’d like, you can even purchase your domain name from Google.
I do not recommend purchasing any type of domain privacy for your website.
When we switched from a privacy protected to non-private domain, Easy Agent Pro’s SEO traffic doubled overnight.
We literally 2X’d our traffic overnight with something that will save you money.
Did you think of a great real estate domain name idea while reading this post?
If so, buy it through GoDaddy and then let me know in the comment section below!
Maybe I’ll link it up in the article for you 🙂
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