Have you ever logged to Facebook wanting to drum-up more business…
And just ended up wasting a bunch of time?
Well, not anymore!
I’m going to break down for you today 4 real estate social media strategies that work on Facebook.
Here’s the kicker:
They’re largely going to be automated!
That means less work for you. And more business.
Let’s break this down:
Click here to get our 4 Simple Real Estate Social Media Strategies
Click here to get our 4 Simple Real Estate Social Media Strategies
Tip #1: Automate RainMaker Posts With IFTTT
Listen:
Do you have a Facebook page that you’re using for a real estate farming community?
If so, you need to always be posting to that profile with strong calls to action!
If you’re like me…
You mean to post a call to action every Wednesday around 1pm.
But you never follow through!
Here’s a cool tool to make you follow through:
IFTTT lets you schedule Tweets, Facebook Posts, Buffer Posts, at any time in the future!
Do you want to have a call to action on your social media pages on a regular basis? (You should because asking for business should be at the top of your real estate social media strategies.)
Then schedule it! (You can’t setup recurring posts like this through Hootsuite, Buffer, or other managers.)
Here’s how:
1) Login to IFTTT can select “Create a recipe”
2) Then select the “Date & Time” function:
3) Next, select how often you want the post to send out: (I recommend no more than once per week)
4) Finally, select the social network you want to post on! And you’re done. You can have the post go out to Twitter, Facebook, and Buffer. If you choose Buffer, you can also have the post go out to LinkedIn and Google Plus!
This is a great way to have a strong call to action automatically displayed across all your real estate social media sites.
There are other great uses for this as well:
- Did you write a guest post? Schedule a reshare of the guest post to go out on a monthly basis!
- Do you work closely with a local lender? Schedule a share of their content or website on a monthly basis
Tip #2: The Auto Community Page Poster
When you’re working on your real estate brand, you always have to show up on social media.
But that’s tough if you have multiple Facebook pages for various expired listing, farming territory, or real estate websites.
So, you can use IFTTT to automatically post information to your Facebook page.
Just like above, you’ll create a recipe on IFTTT.
Then, you’ll select RSS as your first item:
Next, you’ll want to find a local RSS feed.
Is there a local blog that always has good content?
…are there articles on a local website that are great?
If so, type that website into this website: http://ctrlq.org/rss/
And you’ll be able to get the RSS feed:
You can then put this into the RSS feed on IFTTT.
And then have it post to social media just like above!
This will keep your real estate social media sites always full with new content.
Now, you can setup feeds to autopost. And always have interesting content on your feed. This works really great for real estate agents on Twitter because you need to post so often on Twitter to see any benefit.
Partner this with the first tip…
…and your real estate social media sites just got a huge strategy boost!
Tip 3: Facebook giveaways = Rainmaker real estate social media strategies
One of the best real estate marketing ideas is the giveaway.
It naturally just shares your brand throughout the community.
And there is a simple (under 5 minute way) to set one up…
Here’s the deal:
Head on over to this website on Facebook
Next, customize the contest:
The next step is to make a questionnaire:
Finally, you can add the contest to your Facebook page, share it, and email it everywhere!
Contests are a great way to build up your CRM.
You can put all of these leads into your real estate CRM and then drive them back to your website. Do you write real estate blogs? These people would be an excellent audience to send your blog posts to!
Tip 4: Facebook cover photo calls to action
Finally, what’s the most viewed aspect of your Facebook page?
Your cover photo!
You’ll want to make sure your cover photo includes your real estate logo and a big phone number.
Here’s the deal:
Visitors that want to do business with you, don’t want to look around for your phone number.
You can easily make a custom cover photo for yourself with Canva.
Here’s how:
Then, select a design you like and add your calls to action to the design:
I find that custom Facebook cover photos really make your page stand out.
If you couple this with the local autopost from above, the weekly/monthly calls to action, and setup that giveaway app, you’ll be well on your way to seeing success through real estate social media sites.
These strategies are timeless and will work for years to come.
Why?
Because it’s all about giving value on your social media pages.
These real estate social media best practices will help you really stand out online and start getting more leads.
What are your thoughts?
Do you give value on social media?
What methods do you use to automate your presence?
Let me know in the comment section below!