Ever heard of The Innovator’s Dilemma? (Book link)
It basically goes like this:
What got you here…won’t get you there.
In fact, the stats are rather scary:
- Only 2 of the companies that made non-hydraulic diggers were able to stay in business when hydraulic diggers led the way
- Xerox was unable to switch fast enough to capture the home printer market
- Sears failed to adapt to growing competitors
- Walmart’s store sales are falling with the rise of Amazon and competitors like Costco
The message?
Businesses that stay the same will fail.
In today’s show, Sean and I discuss the specifics about how Ford reinvented themselves during the 2008 crash. And how agents can use texting to reinvent their lead followup system.
IN THIS EPISODE, YOU’LL LEARN:
- The lessons from “American Icon” by Bryce G. Hoffman
- The stats that backup why you should be texting your leads
- How LeadSites help you automatically text all new leads that you acquire
- The LeadSites difference
Right-click here and save-as to download this episode to your computer.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Thanks for Listening!
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