Ford Motors, Texting, and Where We See Real Estate Going In 2016

Use these tactics to convert more of your leads! We discuss what you can learn from how Ford reinvented themselves to better your real estate business.

Ever heard of The Innovator’s Dilemma? (Book link)

It basically goes like this:

What got you here…won’t get you there.

In fact, the stats are rather scary:

Only 2 of the companies that made non-hydraulic diggers were able to stay in business when hydraulic diggers led the way
Xerox was unable to switch fast enough to capture the home printer market
Sears failed to adapt to growing competitors
Walmart’s store sales are falling with the rise of Amazon and competitors like Costco

The message?

Businesses that stay the same will fail.

In today’s show, Sean (bio link) and I (bio link) discuss the specifics about how Ford reinvented themselves during the 2008 crash. And how agents can use texting to reinvent their lead followup system.

IN THIS EPISODE, YOU’LL LEARN:

The lessons from “American Icon” by Bryce G. Hoffman
The stats that backup why you should be texting your leads
How LeadSites help you automatically text all new leads that you acquire
The LeadSites difference

Right-click here and save-as to download this episode to your computer.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Thanks for Listening!

Thanks so much for listening this week! Did something we said interest you? Leave a comment below and I’ll reply.

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Tyler Zey

Hey! I'm Tyler with Easy Agent Pro! We provide top notch marketing content for realtors... And we do it for FREE! I get excited about sharing tactics and strategies that can be implemented TODAY.

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