Top of the real estate sales funnel approaches
So you’ve built a real estate sales pipeline, and now you’ve got leads sitting at the top of the funnel. How do you move them from a new prospect to an interested future-client?
So you’ve built a real estate sales pipeline, and now you’ve got leads sitting at the top of the funnel. How do you move them from a new prospect to an interested future-client?
The slow season is right around the corner, and with it comes a chance to re-assess your real estate marketing plan. With that in mind, here are some things you should consider when looking over your marketing plan.
How do you stand out from the crowd and keep your geographic farming efforts running strong? Today we’re breaking down some of the best techniques to dominate your area, rank higher on search engines and get more leads.
A relocation guide is a great way to attract movers to your website – and plenty of people are moving these days. Follow along as we break down these must-have relocation guide ideas you can use to build the perfect guide and start getting more leads!
How do you get expired listings? It all comes down to your follow up. From your first expired listing letter to your long term expired listing follow up, here’s how you get more leads. Be sure to download the free guide for even more tips!
There are plenty of ways to invest your real estate tech budget – but which tech gets results and which is just a passing fad? Today, we break down which tech will help your business grow, and which is best left unused.
If you’re running short on real estate giveaway ideas, this one’s for you. Whether you’re trying to catch fish, corral cats or capture a lead, a lure is your best tool. The problem is that, while we have a pretty good idea what fish and cats find enticing, not all real estate prospects value the same things. Determining your preferred audience is step one in any real estate lead gen strategy. Step two is figuring out what this audience values and, finally, package that valuable information in such a way as to make it utterly irresistible to them. With that…
I’ll have to admit, there was a time when I used the term “landing page” when referring to a real estate home page and “squeeze page” for landing page. But, let’s not go there. Let’s, instead, ensure you don’t make the same mistake by bringing you up to speed on some common terminology you’ll be hearing in your real estate marketing planning. Specifically, we’re defining real estate home page, landing page and squeeze page. Since a real estate website is your most important tool (ok, so we’re a bit biased … doesn’t make it any less true), we’ll start there….
Neighborhood pages – what are they, and how can you use them to supercharge your real estate website? We’ve spent the past week or two dissecting real estate agent websites and putting them back together in a way that improves your standing as a real estate authority, helps visitors get to know and like you and teaches you how to convert visitors to clients. You need to get those visitors to your site, though, to accomplish all of the above. Sure, you can pay for them – there are tons of companies out there with the sole aim of separating…
Real estate success is a tricky thing to measure. Look at the bios of some of the most successful humans on the planet, and two themes run consistently through them: they’re workaholics and they aren’t content with being average. Former NFL wide receiver Jerry Rice didn’t win 36 NFL records by working at it part-time. And, although he is considered by some to be the greatest all-around NFL player of all time, it isn’t talent alone that got him the accolades. Rice was typically the lone guy on the field after practices were over and the other guys on the…