22 Insanely Easy Ways To Get Leads This Spring For FREE
Spring into action this season and get more leads! Here are 22 super simple ways to land more quality leads and listings without spending a dime.
Spring has arrived! And with it, tons of opportunities for you to grow your network and grab more qualified leads this season. To get you started, we’ve come up with 22 fresh and free ideas that you can use to jumpstart the process and get leads this Spring!
Not feeling the spring season? No problem! You can easily adjust any one of these marketing hacks to fuel your funnel and get leads anytime of year.
Let’s get to it!
To get your sphere’s attention, you’ve got to have something to share. And that content needs to be something they actually care about. No matter how small or broad your audience, the one thing that most all of us are thinking about this time of year is Spring Cleaning.
Help inspire your network and start the conversation about this right now!!! You can easily tweak your topic to apply to buyers who are looking to spruce up their new home, and declutter their former living space, or sellers who want to add that extra wow factor before they list.
Here are a few blog title ideas for you to steal:
After you write your blog, start sharing! You can always boost it as a post or create an ad around it, but there are also lots of free ways to promote your content on Facebook. The goal here is really just to get the word out and get people sharing your content. Check out these 6 FREE Facebook Marketing Tools to Juice Up Your Campaigns.
If you’re not wanting to invest Facebook ad dollars in this right away, you need to start looking into other ways to drive traffic to your post and real estate website. By far, the easiest and most effective way to get your content in front of folks who are most likely to engage with it is to post it in relevant Facebook groups.
You want to find one or more local groups that have to do with gardening, home decor, community projects…etc. And Facebook makes it incredibly simple to locate these prospects.
On the left side of your screen you’ll see the Explore section and under it, Groups. Click on it.
You’ll automatically then be taken to suggested groups Facebook wants to you join and you can also search for other groups based on interests.
Neighborhood and Community would be a great category to start with, but you can continue to browse until you find a group that best aligns with your blog topic.
You’ve laid out several fun and valuable projects that homeowners and sellers can do themselves this season and now it’s time to do a little bit more of the work for them. With this video, you’ll be adding value and saving them money without spending a cent.
Here’s what to do:
Think about the past home inspections you’ve been to and all of the open houses you’ve shown. What did you learn from these experiences? My guess is that you’ve picked up one or two home improvement quick fixes and perhaps have a better eye for home presentation decor.
For this video, just choose one thing and show your audience how to do it. It can really be anything. Unclogging a sink, caulking, replacing worn house numbers, hacks to make a room look larger…etc. Just pick something that you’re good at that can benefit your audience and show them how to do it. Then upload it to your Youtube Channel.
You’ve already published one blog here and now you can follow up with a super simple How-To video. Rinse and the repeat the steps you took to get eyes on your DIY blog on Facebook and try adding a new group to your outreach. Also keep track of the folks who have been engaging with your content lately and send them this video in Messenger.
Pinterest can be a lead generation goldmine! If you know how to use it to get leads. To support the rest of your efforts, it’s time to get visual and create some inspiration boards for yourself and your audience.
Spring also means it’s tax season. Get yours done and then put together a free tax resource guide for your area. Add as much value as you can and then stick it behind a landing page. That way, when people opt-in, you can collect their info and follow up to see how they did.
Holidays can really put a damper on your lead-gen game, but they don’t have to! Instead of working around the holidays to connect with your network, work with them! Here are the major holidays coming up this season:
Challenge yourself to use each one in a different way. Send out a reminder for Daylight Savings, take out your clients on St. Patrick’s Day, attend a community Easter egg hunt, send your female clients a personalized email for Mother’s Day. Just make sure your voice is part of the conversation.
Find a local online or print publication that is widely circulated or read in your area and submit a quick writeup on your top tips for spring living. You can probably modify the first blog you wrote and submit something similar.
While you’re helping your area, take some time to do some spring cleaning of your own. Daylight Saving is right around the corner and this is a great time to take a look at your current posting schedule on social media.
Are you getting great engagement with your current routine? Then maybe it’s time to add a second or third post to your schedule. Alternatively, if you’re seeing little movement on your recent posts, it’s probably time to reevaluate your times and shake things up. Try out this schedule to see if your results improve: This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192%.
The gorgeous weather and fun holidays have a way of bringing a community together during springtime. Make a list of all the local events and volunteer opportunities happening in your city and start promoting them. You can keep a running calendar on your website or use these events to give you some diverse social content each week. Either way, the more you support and give back to your area, the more you’ll get back.
This is a big one, but can yield massive results for you! Run a Ring In Spring Home Makeover Contest on social media.
Everyone loves updating their home decor for the spring and summer months. Have participants submit their makeovers – it doesn’t have to be the entire house, it could just be one room. Keep a photo album on Facebook of the entries and let the community vote on the best Before and After look and share their favorite makeover.
For the prize:
Partner with a local store that specializes in home furnishing or decor and let them sponsor the contest. In turn, you can promote their local business and they can provide a gift certificate or prize package for the winner.
Although you’ve taken lots of steps to empower buyers and sellers to make their own home improvements and renovation, you also want to give them the tools they need to connect with the pros.
Get in touch with a handyman you know – perhaps someone you’ve worked with in the past on home repairs, and do a quick Q&A with them.
Alternatively, you can get a little more niche here and interview a garden center or plant nursery to discuss planting and gardening this season.
Publish this content in any way you’d like, but make sure to share it on your social media and tag your interviewee.
Join a community garden, or start your own little plot. Choose a date to begin growing your flowers or vegetables and keep up with it throughout the season. Unless you are really passionate about gardening, I’d recommend tending your seeds at a community garden. There will be lots of opportunities to meet people here and find out about more events happening around town.
Let your network know about it by tracking your results on Instagram. You can either do this in a series of posts or by using the Instagram Story feature each day. Encourage fellow gardeners to do the same.
To connect directly with leads in your area, host a free seminar to talk all about Open Houses That Work.
Give it a name like 3 Unique Open House Ideas To Sell Your Home Fast and start promoting.
By this time, you should have several neighborhood pages on your website. When was the last time you updated them? Check out the latest crime reports, school ratings and any recent developments that may have impacted these and other numbers. You always want to make sure you’ve got the most up-to-date information available.
Also make sure that all of your property listings are current!
I know, this seems like another tall order. BUT it’s literally never been easier to start recording! This should especially be appealing if you don’t like video. At Easy Agent Pro, we put out our In The Lead Podcast weekly, but you can always start at a slower pace. Even doing something monthly would get you more traffic. You can even start by talking about your monthly marketing report. Those things can be so boring on paper. Chatting on a podcast can breathe life into even the dullest of subjects. You can even bring on more community experts to interview as well!
Check out this Step-by-Step guide from LifeHacker to get going.
Have you used Facebook Live yet? Now’s the time! We’re going to use it now to promote your Open House seminar. Go live while you do a walk through of a current open house and give viewers a few teasers of what they can expect to gain from your presentation.
Some of the benefits of Facebook Live:
You should revamp your online presence at least twice a year. Take a look back at your Facebook About section, make sure your Instagram is updated to a Business Account, beef up your resume and credentials anywhere they might appear, make sure your LinkedIn Profile is current…etc.
Some of this might seem unnecessary, but it all matters to your leads. If a lead looks you up on Twitter and sees that you haven’t posted there since September of 2015 that could mean something to them, especially if they’re most active on that platform.
If that sounds like your Twitter, either reactivate your engagement or delete your account. You can always rebuild your audience there when you’re ready, but an inactive social media account isn’t going to do you any good. Even if it does show up in Google searches, it’s a dead end for leads, which means it’s a dead end for you too.
When was the last time you went to a yard sale? How about an estate sale? Pick a weekend morning this month to do both. People have these sales, especially in the Spring, for all kinds of reasons — and more than a few can help you get leads!
You can start by checking out the local newspaper to see if anyone has listed upcoming sales. Or, better yet, see if there are any Buy/Swap/Trade Facebook groups in your area – this might give you a better idea about what sales are prime for prospecting.
Are you going to try out any of these free marketing strategies? Let us know which ones in the comments below!
Let’s boost your lead gen.