The Complete Guide For Marketing Your Real Estate Blogs & Videos
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Today, I’ve got a story for you about marketing your blogs & videos.
And oddly enough…
It involves a printer.
Imagine for a minute that you’ve come up with the best marketing idea ever. And you want to spread it around your town with postcards and flyers.
First, you’d spend some time getting the marketing material designed. And once it was designed, you’d print it.
What would you do after printing the flyers & postcards?
Option A) Leave the flyers/postcards sitting in the printer tray
Option B) Mail them to everyone in your target location & put up flyers at local Starbucks / restaurants.
Obviously, the right answer is to spread these flyers around like crazy!
But here’s the thing most agents miss….
Blog posts and videos are the flyers and postcards of 2016. And just publishing them without sharing them is the same as leaving those flyers in the printer tray.
You simply can’t write a blog post…or make a video and then expect to get leads. So today, I’m going to break down exactly what to do with your content once it’s published online. We’ll go into the basic social networks you need to be using every time you publish a post.
Tip #1) Your Facebook Business Page
The first step in sharing your new real estate blog is to post it to your real estate business page on Facebook. This is different than your profile. If you need tips on setting one up, click here.
The main reason why you’ll want to setup and share your post on a business page (NOT your personal profile) is that you’ll get access to Facebook ads. These ads let you target potential buyers and sellers on Facebook. You’ll also get insights into how many people are viewing your post.
Wondering how to post or how often to post? Here’s a 30-minute free webinar we did on how to post to your business page:
Tip #2) Your Facebook Profile
Your Facebook Business Page is useful for ads and analytics, but you should still use your Facebook profile. The first thing you need to know about your Facebook profile is that you should not be publishing listings on it. Your friends do not want to see your listings time-and-time again.
Here are 3 things you should do on Facebook everyday:
Tip #3) Using Pinterest
After you’ve shared your post on Facebook, it’s time to head over to Pinterest. You should already have a custom image on your blog post or video. You’ll want to take this image and add it to your Pinterest board.
I suggest using Canva to create these images. They are free and have pre-made designs that you can easily edit for your post.
Next, you’ll want to double check that the image links back to your website. This will help potential buyers and sellers on Pinterest get back to your real estate website.
We recommend pinning anywhere from 3-5 images per day from your blog. You’ll notice traffic start to come to your website the more you share your site on Pinterest.
Want more tips? Check these out:
Need to setup your Pinterest Profile? Here’s a video tutorial:
Tip #4) How to use Twitter
In addition to Pinterest and Facebook, you’ll want to share your article or video on Twitter. Twitters a great social network for discovering new information. But, it can be a little overwhelming at first.
To get started with Twitter, you’ll want to create a Twitter profile, upload your profile image, and link back to your website.
Next, I recommend connecting your Twitter profile to either Buffer or Hootsuite. These are social media management apps (you can read more about them here…). These apps will help you schedule post for Twitter.
On Twitter, you’ll want to tweet around 6-10 times per day. This is a lot more than Facebook where you should limit your posting to once per day.
When you’re scheduling posts for Twitter, it’s generally advised to share your own blog posts 3-4 times per day. And to retweet or share other people’s posts the rest of the time. You should also get familiar with the search functionality of Twitter.
I talk in this blog how you can actually find free leads on Twitter by searching the website for people tweeting about buying and selling.
Tip #5) Getting Views On YouTube
Finally, we recommend that you start investing in online video. YouTube is already the second biggest search engine on the planet. And yet, almost no agents are optimizing videos for local keywords in their markets.
Last week, I talked about how with YouTube’s new phone app you can easily create videos and upload them. We recommend creating a video, uploading it to YouTube, and the putting it on your real estate website. You then can share the video and blog posts using the first 4 tips found on this page.
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