Dustin Brohm from Salt Lake is generating business with SnapChat. And really disagreed with my SnapChat is crap article. In this video blog, Dustin and I debate using SnapChat as an agent.
The SnapChat Throwdown: Is SnapChat Crap Or A Great Marketing …
Today we're having a SNAPCHAT SMACKDOWN with Dustin Brohm – Salt Lake's Favorite Realtor from Search Salt Lake. Big thanks to Dustin for sitting down to speak with us!
Posted by Easy Agent Pro on Tuesday, June 28, 2016
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Find Dustin At: SearchSaltLake.com, Twitter, SnapChat Username: DustinBrohm
About two weeks ago, I wrote an article calling SnapChat Crap for real estate agents.
Dustin Brohm really disagreed with me.
He thinks all agents need to get on SnapChat today.
Since I poked fun at nearly every article Dustin wrote about SnapChat, I decided the least I could do was invite him on the show.
We had a SnapChat Smackdown. And debate what the average agent can benefit from (or not) through the use of SnapChat.
I really think you’ll learn a lot about marketing by listening to our debate above. Dustin’s an excellent marketer in his own right.
He runs a very active website in Salt Lake City. And is all over social media.
Ultimately, I haven’t changed my opinion on SnapChat.
I believe most agents will have great success investing their time in proven platforms like Google & Facebook.
My biggest argument against SnapChat is this:
You cannot master everything at once. It’s too hard.
Facebook marketing is different than Google.
Google’s different than YouTube.
Pinterest is different than everything else.
I believe that most agents will have the greatest success by picking one potential source of business. And then executing fully on that one idea for 3 solid months. You’ll become so familiar and comfortable with it in a way that you can’t get if you bounce between platforms. I’m not a fan of investing only a little bit of energy into anything. I believe you have to set a goal and firmly commit to it. This is similar to what Darren said in his interview. He sets very firm goals every December 24th @ 8pm. And sticks to them yearly.
Here’s my experience
My one goal with EAP was to rank on Google.
That was it.
I was so focused on that one goal that I automated my posting to Facebook.
They looked like this:
But, I didn’t care. I was focused on Google results only.
And, because of this, I was able to rank very quickly on Google. I executed harder on the things that impacted Google rankings because it was all I looked at.
Then only after EAP had success on Google did we add things to make us successful on Facebook.
There might become a point when the average agent simply must develop a SnapChat account.
Just like there was a moment when every agent needed a Facebook page…
And when it became necessary to have a real estate website.
But at this point, I’d recommend that most agents ignore SnapChat and dive into blogging, YouTube, Facebook, or Pinterest.
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