3X Your Real Estate Website Leads With These Tools
Does your website violate these rules? Let's break down the exact way to 3X your real estate website leads with these real estate tools:
Sorry I haven’t posted in a long time. I’ve actually been very sick. And we’ve been busy launching 10 of the best lead capture tools for real estate agents. Check them out here.
Do you know the percentage of real estate website visitors that turn into lead conversion?
Which one would you rather be?
They have people contacting them on a daily basis to do real estate transactions.
…and that’s really exciting. But here’s why most agents fail:
They’re working with websites that convert less that .2% (or .002) of traffic into leads!
I’m guessing it’s option #2. No one wants a leaky bucket!
So, today I’ve gotten together with our online lead generation expert, Steve.
He and I are going to walk you through how to build a non-leaky website. Hopefully our tips will help you 3X your website with landing pages.
What’s the first thing visitors do when they get to a website?
One of the easiest ways to improve the percentage of leads that convert on your website is with Smart Menu.
This tool catches the attention of your website visitors through animation…
…And then converts them to schedule an appointment or call through 1-touch.
Here’s an example:
By putting this on your website, you’re able to get more visitors from blog posts, IDX pages, SEO neighborhood pages, and even landing pages you run ads for to convert into leads.
The schedule button uses the proven 2-step lead capture conversion system to make sure you convert the most traffic possible into leads.
You can expect to convert 1-2% more of your traffic into appointments simply by adding an app like this to your website.
What’s the biggest problem with running Facebook ads?
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The problem with most Facebook ads is that you’re running them for old types of landing pages.
People on Facebook want your blog content. They want stuff that’s social…hence why it’s a social network.
But, in order to share most blog posts, you have to buy a landing page software. Setup a landing page. Design the copy & images on that landing page. Setup an autoresponder to deliver content after the people opt in. And integrate it with your CRM.
That’s too much work.
With LeadLock, you simply take your blog content that people LOVE on social media. And setup a Facebook Ad to get more people sharing, clicking, and becoming leads in seconds.
How? All you have to do is add #LOCK behind any of your blog posts URLs, and you have a landing page that looks like this:
This means you can easily get more of your social media traffic to turn into leads on a daily basis!
You can also use it on your sidebars, retargeting ads, and more!
LeadLock can easily boost the amount of your traffic that turns into leads on a daily basis!
What do the best leads on your website all have in common?
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They make it to the bottom of your page.
Think about it:
Is someone who scrolls 5% of the way down your page or someone who scrolls 80% of the way down more likely to not waste your time?
The person who took the time to read and scroll down the page is a way better lead.
Yet, what do most real estate websites do?
They put all the lead capture at the top of their websites or in the menu!
The best clients are on the bottom of the page. And your lead capture is up top. That’s BAD!
Smart Slide-In engages and converts them to phone calls for you!
You can even have the app 1-touch dial your number! That’s fantastic for conversions.
What’s the first thing your real estate coach/mentor taught you?
You should always be asking if people have real estate problems you can help them with.
You need to always be asking for business.
Then why do most real estate websites relegate the ‘contact page’ to the bottom of a menu?
With the Contact Me app, you get a higher percentage of your visitors asking you questions.
It shouldn’t matter whether they find your neighborhood page or a blog post you’ve written 2 years ago! Contacting you should only be one click away.
If you want to convert more of your traffic into leads, this is a really simple way to do that.
Always be available! We’re currently getting 5-10 inquiries per day through our version of the app.
It’s the easiest way to get more people treating you as the local real estate expert.
Real estate blogs are great for building trust with your website traffic.
But they also should help you capture more leads.
Unfortunately, with the way most blogs are designed there is next to zero lead capture.
One solution to this is to turn each blog post into a mini-landing page.
Why does this work?
Most blog traffic reads one post and then exits your website. They read your educational post like this one from Paul S @ Cincinnati Real Estate…and then leave.
By designing your blog as a landing page, you maximize the possibility of capturing leads from that blog traffic.
Here’s an overview of how to setup proper lead capture on your blog for maximum conversions:
One of the biggest takeaways from that video is the power of your sidebar.
You can use images like the one below that link to locked down portions of your website.
Through the use of sidebar calls to action that link to landing pages, you’ll be able to actually turn blog traffic into tangible leads.
This type of lead capture usually adds another percentage point to the percentage of leads that convert from your website traffic.
These tools help you fix your leaky bucket.
There’s zero point to driving traffic…worrying about SEO…social…or blogging if you don’t capture a significant portion of leads from your efforts.
But it doesn’t stop there.
Even if you don’t actively market your website, people are researching you on it from every marketing method.
Your referrals, contacts, friends, and all offline relationships are starting to research you before they connect with you.
Your online lead conversion matters even when you aren’t actively seeking to generate ‘more’ business with marketing techniques.
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