3X Your Website’s Social Media And Google Rankings With These 2 Real Estate Marketing Tools
Are you looking for real estate marketing tools to get more leads? These two ideas will help you build sustainable lead generation funnels for your business
When it comes to being a Realtor, there are a lot of things to do.
…you have to manage leads
…deal with unhappy clients
…deal with first-time buyers
It can sometimes be overwhelming to think about new real estate marketing tools. Or even use the tools and products you already have.
Here’s the deal:
I’m going to break down 2 free real estate marketing tools that can 3X your results from social media and SEO.
But, there’s an added bonus: These tactics can be 100% automated so that you don’t have to worry about them daily.
Let’s dive into how to 3X Your Website’s Social Media And Google Rankings With These 2 Real Estate Marketing Tools:
What’s the #1 thing you are looking for right now?
My guess is more leads with less time.
One of the core ways you can use real estate marketing tools and services to accomplish this goal is through the automation of social media.
I’m going to break down 2 ways that you can pull leads in from social media while spending ZERO time managing social:
So, SEO is pretty hard right?
But why is it hard…? Well, SEO is fairly hard because you need to get Google to trust your website.
As you can imagine, this takes a long time to build up.
The way around this is to use the trust Facebook’s already built up with Google to your advantage.
Look at this:
You can use Facebook pages to get on the first page of Google and then scrape leads.
But here’s the kicker:
You can actually automate your posting to this Facebook page so that you never have to touch it again.
Here’s what you do:
1) Login into Hootsuite with your Facebook Page
2) Navigate to settings and RSS Feed:
3) Then click the plus button to add a new feed:
5) Click Save Feed
Now, your page will automatically update and grow its traffic size. You’ll want to add a call to action to the Facebook Page’s about page, cover photo, and more. This will create a signficant pull for you online. You will automatically be visible on both social media and Google.
This is a real estate marketing tool that activates your passive lead generation potential. It creates another stream of business for you that can help grow your revenues.
Here’s the deal:
When it comes to online marketing for real estate, you really need to do everything.
That means blogging, social media, ads, and SEO.
That’s tough. But here’s a cool trick.
You can setup your profile on Hootsuite and connect 3 of your favorite social networks.
Once you have that setup, go to your real estate website and type in:
If you have a blog on your website (like our LeadSites do), you’ll find all of your blog posts there.
It looks like this:
Now, you head back over to the Hootsuite settings page. And put that RSS feed into the same box as above.
This means that everytime there is a blog post published on your website, it will automatically share with all of your networks.
That can save you hours of posting per week! And help you generate more leads online as a Realtor.
Think about it:
How many times do you publish a video tour or blog post and simply forget to share it?
My guess is most of the time.
This tool makes sure you execute 100% on your internet marketing. And guarantees your post will get shared.
This tip comes from David of The Costal Group in Newport Beach.
David had a problem. He had this awesome website. But almost no SEO (search-engine optimization) results with the website.
The main problem?
He needed more real estate backlinks.
Links to your website isn’t all Google is looking for when it comes to ranking you highly in search results.
But it plays a big role.
So, this real estate marketing tool focuses on getting you more backlinks now!
When you’re starting out in real estate, the best way to get more backlinks is to give links.
Think of it this way:
What do you think your plumber needs to get more web traffic? What about your favorite restaurant? What about your financial adviser?
They all need backlinks in order to increase their Google rankings.
And it just so happens you can give backlinks for basically free!
Here are 2 actionable ideas to give backlinks to other business in order to increase the number of people linking back to your website:
1) Create Community Based Expert Roundup Posts
As a Realtor, the most value you can provide to your audience is useful content.
This can come through the form of things to do nearby.
One way to assemble this information is to get 20+ small business owners (or locals with popular websites) to contribute short pieces of content.
You can then assemble this into one extensive blog post…
…and link to all 20+ websites.
These 20+ business owners now have a reason to share the article on social media, link back to your website, and help you get traffic.
Because it helps them in the process of helping you!
I’ve seen the method work wonderfully here on Easy Agent Pro and can’t recommend it enough. You can also start putting these people into your real estate crm and regularly following up with them.
2) Who’s who rankings
The second way to get more links to your website is through creating ranking posts.
Have you ever seen a “Who’s who” list or a local newspaper rank the best local establishments?
You can copy that marketing idea and use it on your real estate blog.
Simply create a list of places that you consider the top establishments in each category you have.
Then, write a blog post about it and link to each person’s website.
Finally, tell them about it and ask them to share the article!
If you really want to get a bunch of links back to your website, you can create an award image for them. And then request that they place it on their website while linking it back to the article.
This request again helps them promote themselves while helping you.
It’s a great way to get more local links organically showing for your website.
Did this post help you find a way to use real estate marketing tools better? Are you going to get more traffic from Google or Facebook now?
Let me know what you think in the comment section below!
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