10 Tactics to Get More Real Estate Leads from Social Media
Social media used to be so easy and uncrowded. If you wanted traffic and leads from Twitter, all you had to do was post! Here is what... are doing to..
I honestly wish that were still the case today. But it’s not. There are several rules you have to follow when posting online.
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So, these are the tactics I use to get the most out of my social media following:
One way to do this is through including an image with your Tweet. For example, my Easy Agent Pro blog articles get more retweets, replies, and visits when I include the blog image with my post.
Just look at the results:
I’ve intentionally zoomed that out for you to see just how much more real estate (pun intended) Tweets with images take up. The two tweets with images take up more room than the 5 tweets without images. You really need to make sure your tweets include images to get more clicks and engagement!
You used to be able to get more traffic through posting more often. This has changed recently. Social networks are monitoring the engagement your posts receive. This means the more engagement you get, the more your posts will be seen.
That also means posting a whole bunch will not help you get more leads.
I’ve tried all sorts of sharing schedules and tactics. What I’ve found is that the optimal frequence for clicks, traffic, and leads is:
Less is more.
Here are some general guidelines for real estate social media posting
Facebook pages see the highest engagement if you post every other day. This is vastly different than what we saw 1 year ago. The changes on Facebook make this a necessity for your posts being seen.
On Twitter, you can generally post up to once per hour. If you’re struggling to manage this, I recommend using a tool like Buffer or Hootsuite. They make social media posting easy.
Finally LinkedIn sees the highest click-throughs every 2 days. This network is still figuring out how to integrate content and posting. So, you’ll see the best results if you post sparingly here.
No matter how much time you spend thinking about the offers on your squeeze pages, blogs, or content, you’ll occasionally have a post that just doesn’t work. People don’t share it. Or they don’t engage with it.
Stop sharing that content. When it comes to social media, people only see a little bit of your content. They never see all of it. So, sharing content that generally doesn’t appeal to people is going to turn off individuals to all of your content!
First impressions matter on social media. You need to make sure people are always finding your best work first.
The key strategy on social media is giving. There is almost no way to get leads immediately on social media anymore. You can come up with your ideal ratio, but I typically like to give 100% of the time on social media. Then, I ask for business after they reach my website.
When starting out, I recommend only giving great content and information. Review local activities and events. Farm your areas heavily online and give people in those neighborhoods tons of value. Here’s a great way to do that with websites:
You can control where you put the link when you post to Facebook and Twitter. What you’ll want to do is place the link as close to the beginning of the post as possible. This will give you the maximum number of clicks-throughs and leads per post. Here is a CTR heat map by the people at Hubspot. They show that the maximum click-throughs come around 15-25% through the post. This means you’ll want to put your link after a short intro and before a longer explanation of the content.
Twitter posts require images now and so does Facebook. Users are so much more likely to click on a link that includes an image, that you should not post without them. According to Kissmeterics, posts that include images generate up to 104% more comments, 54% more likes, and 84% more clicks. That means you have a much higher chance of getting leads if you post with Facebook images.
This is really easy to do! If you don’t have an image that automatically popups up, try using Canva.com to design an image. They are a free to use service that lets you design images quickly. I find it great because then you can incorporate calls to action! These generate around 12% more clicks.
If you haven’t had a chance, you should really signup for a Pinterest account. Pinterest drives so much traffic to real estate websites. For each post, you can link it back to your website. One tactic I recommend for Realtors is linking this to a squeeze page of yours. For example, you can use this welcome gate from Leadpages.
Any new visitor to your website will hit this page when they click on a link that goes to the home page. That means, you can create images for Pinterest that link directly to a squeeze page that converts at 5-15%.
The value this can bring to a real estate company is amazing! Don’t under estimate the value of getting even the silliest Pinterest image about home decor to link to your website. This can seriously impact your business if they are landing on a page like this:
Simply Measured is a company that sells social media services. They have some free tools that will actually tell you when your audience is online. Why does this matter? Because you can then time your posts to go out when the most number of people are online!
Here’s the free link: Free social tools
When you use these free tools, you’ll get a graph like the one above. This will help you figure out the best times to post to social media!
There are actual stats on how people react to various words included in Tweets. Here is a chart of the most often words found in Tweets that are ReTweeted.
Next, here are the most shared Facebook words:
There is nothing more powerful in real estate than a huge fan base! It shows social proof and builds trust in your brand. It also is a great way to followup with all types of potential clients.
How can you get more leads from social? Well, I believe more leads come from more clicks. You should focus on selling when people get to your website and giving away tons of great information on social media.
One of the best ways to see success on social media is through mentorship. So often, agents just randomly post about their open houses on Social Media.
The thing is:
That’s not social!
That’s pushing content. Find a core group of mentors, and share their information! What you’ll find is that these people then start to share your information back!
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