Many real estate Pinterest boards are full of baby photos and recipes, but there are a chosen few that really stand out and deliver some quality content. Here are 5 Pinterest boards you should visit as a real estate professional
O.k., let’s get the rules out of the way, up front. Real estate Pinterest boards should focus on aspects of real estate.
Yes, it sounds like a no-brainer, but we’ve read many lists of the so-called “best” real estate Pinterest boards and find the agents highlighted have very little real estate-related content on their boards.
Don’t do that. Make another board for your personal stuff.
We believe that brilliant real estate Pinterest boards should never be a mix of the personal (“Baby Stuff” or “Cute Outfits”) with real estate (“Gorgeous Backyards” and “Beautiful Bathrooms”).
To tell you it was challenging to find these gems would be an understatement, but we managed to find five examples of exceptional real estate Pinterest boards.
Be sure to visit Easy Agent’s PRO’s Pinterest page for even more great real estate content!
If you’re challenged by coming up with topics for your boards, you’ll find tons of inspiration here.
Raj Qsar, CEO/Owner of The Boutique Real Estate Group in Orange County, California is a man we’ve followed for years. He’s built quite the lucrative luxury real estate practice to which the group’s Pinterest boards are a testament.
If you enjoy viewing photos of yummy luxury beachfront property, this is the board for you. But that’s not all the team posts to Pinterest. Some of the boards take a deep dive into the hyper-local realm. You’ll learn about where to eat, local nightlife hot spots and find another board devoted entirely to things to do in Orange County.
The first thing you’ll notice about Minnesota’s Twin Cities’ mega broker Kris Lindahl’s Pinterest boards is that they are laser focused on the real estate consumer.
Basically, what he’s done is take a house apart – there are boards for every conceivable space in and outside of a home.
Then, he drills even further down with decorating real estate Pinterest boards offering advice for everything from paint colors and upholstery to an entire board devoted to doors.
If you need inspiration for real estate Pinterest boards done right, visit Lindahl’s.
Cortazzo had us with his “Indoor Slides” board. This nearly 20-year veteran of the real estate industry shows Malibu, CA off like the hyper-local lux agent he is.
Aside from the aforementioned slide board, we also think the “Secret Rooms” one is worth a look as are the “Inspirational Staircases” and “Incredible Ceilings.”
The takeaway from Cortazzo’s Pinterest boards is that the topics are so compelling you can’t help but take a peek.
If you’re a fan of the off-beat view of homes, Cortazzo’s board is worth a look.
Orlando, FL agent Nicole Mickle takes a different approach with her real estate Pinterest board: home décor.
Here, her followers can find ideas on just about every aspect of home décor and design. You’ll find a board with tips on decorating with the color orange. Another walks the viewer through home staging ideas.
Yes, there are hyper-local boards as well, including Orlando hangouts, golf courses and shopping and tons of real estate advice.
The only issue we have is that not all the boards have topic photos; on a visual social media platform we feel that’s a major mistake.
If you tend to drool over sumptuous architecture, Beverly Hills, CA agent Christophe Choo offers your kind of real estate Pinterest boards. Ditto for fans of antiques and antiquities, especially Asian.
Choo does an admirable job of curating items of particular interest to the high-end real estate consumer located in the pricier areas of Southern California (Malibu, Beverly Hills, Bel Air, etc.)
We do think there are too many real estate Pinterest boards devoted to stuff “I love.” Gets back to the self-centered agent marketing we were so hoping was a thing of the past. Otherwise, you’ll find gorgeous pins for inspiration.
Here’s how you make Pinterest work for you:
Ready to add Instagram to your real estate marketing funnel? Find out how to land more leads and listings as an agent on Instagram
If we told you that LinkedIn boasts a 2.74 percent visitor-to-lead conversion rate, would it make you consider using LinkedIn for real estate? Yeah, it sounds pretty tiny, right? But, when compared to Facebook’s .77 percent and Twitter’s .69 percent, LinkedIn’s is positively huge. In fact, according to Hubspot’s number crunching, LinkedIn’s conversion rate is 277 times higher than Facebook’s. One of the reasons for this may be the fact that LinkedIn is pretty much business-oriented. No photos of kitties or what someone had for lunch or updates on family matters. Because there are fewer social posts, “a business’ marketing...
I honestly dislike Twitter. But here are some free leads it has to offer...seriously. There is a picture of a free lead in the 1st paragraph of the post.
Let’s boost your lead gen.
Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Here are just some of the ways you can use these new types of ads to stand apart from the competition:
