20 Ways Real Estate Agents Can Promote Themselves Online: Your Checklist For Market Domination
Want a checklist of what to do for online real estate marketing? Here's your guide! I break down exactly what you need to be doing (and how to do it).
When it comes to online promotion, it’s a piece by piece game.
You can think of it this way…
Over 90% of buyers start their search online. But there are more than 20+ places they will actually touch first online during that searching process.
So: I’m going to break down a checklist for you today that will help Real Estate Agents Promote Themselves Online!
It will be a piece by piece article that will give you short tasks you can complete to maximize your exposure online.
Let’s dive into these 20 ways to win with your real estate website when it comes to online promotion:
The first item on this checklist is an easy one. You need to tell Google that you are in business. What this will do is create a Google Place on their map for you and give you a Google Plus account. These two elements are very important to later SEO rankings and local search terms. Here’s a quick tutorial on how to do this:
The next step you’ll want to take in establishing yourself online is to create your social media pages. You’ll need the following four: Facebook, Pinterest, Google Plus, and LinkedIn. These are the easiest four to start profiting and getting leads from. Note: It’s very important that all of your contact information (website, phone number, address) stays the same on all these platforms. This will actually help your Google rankings down the road. According to studies, almost 50% of your leads will look up you on mobile sites and local profiles to find the phone number. The first step in your process will be creating these profiles. Next, we’re going to setup a way to have posts go out on an automated schedule. This will make sure you’re 100% active on all social networks. Here’s how you do it:
Now that you have your real estate online promoting base established, you need to get familiar with your broker’s website. These real estate websites typically don’t allow you to do that much real estate marketing. But, you need to make sure your contact information is 100% accurate. One of the things I’m stressing with this piece is the importance of consistency in your online appearance. Google cares about this a lot. They even have a blog post about it.
After you have the ground floor set up for your real estate online promotion, the next step is to focus on a niche. We help you do this with our LeadSites. The goal here can be any number of targets. You can focus on a specific location or type of client. The idea though is to be as specific as possible. Then, we’re going to install lead capture technology, an IDX feed, and put either text or video content on the website. This will be the key driver of traffic and leads for your real estate business. You’ll be needing a flexible site like this to help you with the remaining online lead generation tactics for Realtors. The fact remains that this platform will be most helpful when you put high-quality content on it. Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages.
Now: You probably have some traffic flowing from your automated social media activities and your new website. The next step is to reach into your community and help people online. Your first goal should be to get over 100 people a day to your website. One way to do this is with Facebook Groups. Here’s a quick video on how you can get started:
When it comes to real estate, the key to success is always in the niches. Niche landing pages work the best when you are canvassing a local neighborhood. You can create them with a tool like LeadPages and then market them to your contacts. I suggest pairing this real estate online promotion tool with something like Pinterest marketing or paid ads. These two marketing methods are capable of driving clicks for cheap.
When it comes to your website, you need to have active lead capture installed. Most people simply won’t see the sidebar. One way to do this is with popups or slideins. You can typically see 2-5% of your blogging traffic convert into leads if you work on your offers.
Online real estate promotion these days is all about creating content that people want to consume. A good goal for most Realtors is to blog or produce a video once per month. This will get you in a good habit of putting new information on your website. Here’s an interesting statistic: 41% of marketers that curate content indicate that it has increased the number and/or quality of their sales-ready leads. (Source) It’s hard to find a marketing method that is more universally approved that this. Creating content will help you get found online and produce higher quality leads than almost any other form of marketing online.
Your biggest keyword actually doesn’t have real estate in it. Here’s a quick video showing you exactly how to setup ads to start getting more leads for your real estate business online:
One hack for ranking higher on Google doesn’t involve your website…You can actually create Pinterest Pages that rank on Google WAY easier than your website ever would. This is a great technique to start using after you have a few blogs posted on your website:
In addition to ranking on Google, you should join group Pinterest boards. Group Pinterest boards can drive more traffic to your website than you’d think! If you need help finding a good group board in real estate, check this one out! Follow Bill Gassett – RE/MAX Executive Realty’s board Pinterest Real Estate Group Board on Pinterest.
When it comes to capturing leads, your first real estate landing page should be a seller landing page.
After you’ve done steps 1-11 of the process, you should have enough traffic to warrant investing in some landing pages. The key is to get traffic first. And then worry about landing pages
Here’s a great example:
Did you know that Youtube is the second biggest search engine?
And you can easily get your videos to show up on Google searches too.
I typically recommend Realtors to make at least one real estate video per month.
Video is very important because it helps build trust and credibility with leads that are researching you online.
Locals want to deal with local experts. This means you need to place a premium on having informative pages about every neighborhood you want to do business in.
The easiest way to do this is through community pages.
After you have your blogging and site live, it’s good to focus on curating one neighborhood or community page per month.
Here’s an example of one:
After you have some blog traffic and social media gathering, you should consider an SEO roundup post.
There are two things that matter when it comes to your website ranking highly on Google. The first is links and the second is social media traffic.
This marketing activity helps you get both.
Basically, you want to write a blog post that highlights the best businesses in your area. You can then reach out these businesses and they will share you on social media. You can even get a few links from them if you’re lucky.
This is one of the best tricks for getting more traffic to your real estate websites. Here’s how you do it:
Here’s the deal:
Your LinkedIn profile can be a huge pull for your business.
The first step in making it generate leads for you is giving it attention. I suggest finding 5 groups to join and to post content in regularly.
Also, you should take this time to flesh out every part of your online profile.
If you’re setting all of these marketing tactics up over the course of 3 months, you should consider starting an email marketing newsletter around month 2. By this point, you’ll have enough people on the list to make some impact on your business.
The key thing to remember with email marketing is to provide value to your readers. You’ll want to offer them free coupons, CMAs, and blog posts to keep them interested in your brand.
Twitter is hard to make an impact on these days. And unless you love the platform, it can be hard to break in.
But, there is one free tactic you can take to find motivated buyers and sellers.
Here it is:
When it comes to your real estate website, you first and foremost need to focus on getting traffic to it.
But, at some point, you’ll need to make sure you have all the right tools to keep it growing your business.
You need a mobile friendly website after you have anything over 1,000 visitors a month to your real estate website.
Simple, over 40% of traffic is now coming from mobile.
And this number is growing.
LeadSites are mobile friendly and actually have mobile lead capture on them as well.
Here’s how your website should look on mobile:
You can also run a test here to see if your website is mobile: Mobile Test
None of these tactics will help you if you don’t establish some type of marketing or business plan to manage them.
Yes. This is a lot to do.
But the cool thing about setting up most of these things is that they eventually start to take care of themselves.
It’s a lot harder to start doing something than it is to keep monitoring an activity you’ve already seen to be successful in your business.
I hope this gives you a guide in terms of the order of implementation. Best of luck and let me know if I can help by commenting below!
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