The Easiest Way To Save Money On Real Estate Advertising Interview With Andrew Torba From Automate Ads

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We’ve talked several times in the past about how to setup Google and Facebook ads to get profitable leads for your business.

Here’s the problem though:

You still have to manage those ads once they are live! Real estate advertising is a really competitive game. And even if you setup great ads like the ones I’ve linked to above, you can get unprofitable ‘clicks’ and ‘leads’ if you don’t monitor the results on a daily basis.

And that’s a hard thing to do!

You should really be testing 5+ ad creatives against each other. And be testing different targets. You should also test turning your ads on and off at different time periods.

And you should create different ads for different stages of your pipeline.

This is a lot of work! Today, I talk with Andrew Torba from Automate Ads about how agents can maximize their online advertising budgets. And save big money!

Andrew gives an example of how his tactics cut adspend costs by over 78% in the video.

Tip 1: Start Small And Play Around With Generating Leads

When it comes to advertising, you want to start small. And then scale up. If you just got your real estate license, maybe you should only start with retargeting.

There are several formulas that work really well for generating real estate leads. You can offer: 1) Free CMA’s, 2) Capture Leads From Free Blog Content, or 3) Give “Cheatsheet” style downloads.

Our LeadSites help you do all 3 of these right out of the gate. Or you can use a tool to create these pages on your own website.

Then you want to run Google Ads or Facebook Ads to this different type of content. And monitor the cost per click and cost per lead.

—-ENTER AUTOMATE ADS—-

Automate Ads is cool because they help you lower your cost per click for every single metric. They split test all of your ad copy, demographics, bid prices, bid types, times to bid, and more.

This gets you lower costs per lead. And makes your advertising more profitable.

I suggest starting with a small budget and setting up campaigns. Then optimize those campaigns before throwing more money at them.

Tip 2: Setup Smaller Experiments To Find More Profitable Ad Funnels

After you have your ad campaigns setup on Facebook or Google, you then need to experiment to find the cheapest cost per lead.

Here are some ways to experiment: 

• Demographic experiments: On Facebook you can target different geographic locations.
• Behavioral Targeting: Families with new children and couples recently married are great behavioral targeting sources for agents.
• Bid Types: Sometimes you can get a lower cost per lead by changing your type of bid. You can bid on Facebook for cost per lead, cost per click, and cost per impressions. You’ll want to change your ads daily to see which one of these performs better.
• Automate Ads has helped people reduce spend by 78% on cost per click.
• Creatives: Pictures and ad text are notoriously important for conversions. Be sure you read about copywriting to get the full scoop!

Tip 4: Bridge The Content Gap

Here’s the thing:

Ads will not magically get you clients. You need to have a value proposition to get clients.

And one way to do that is with free blog content. Blog content that is helpful tends to improve your chance of converting leads. You can then use ads to get new eyes on your content. And let your content build the relationship with cold website visitors while you worry about the rest of your business.

The thing is:

It takes 7-11 touch points with a person before they optin to a form on your website. Do you have enough content to capture the attention of your target audience that many times?

One way to optimize this is:

Before you spend a dime on advertising, setup a Facebook and Google retargeting pixel. You can then show ads on Facebook and Google to website visitors and get them back to your content.

Eventually, these people can then find your landing pages and convert as leads.

This content approach is the same thing we preach with LeadSites. Lead capture, for agents in 2015, is all about multiple touches before the optin. Do you have content on your site helping build trust before you capture leads?

Tip 5: How would you just get your foot in the door?

Finally, I asked Andrew from Automate Ads how he would get his foot into the door of online advertising.

Here are the steps he recommended:

1. Create brand awareness: You need a website that becomes the central hub of all your marketing. It doesn’t matter whether you’re sending postcards or running ads. You need to capture an audience and get a core group of people seeing your business.
2. Give valuable content: Is your content valuable? You need to publish value-giving content on your website at least once per week. We do this for you with LeadSites. But you need to find a way to create extra value online.
3. Start Retargeting: Now that you have a little bit of an audience, it’s time to start retargeting. People need to see you 7-11 times before they convert. Retargeting lets you target people that many times easily.
4. Drive to landing pages: Finally, the last step is getting these people to click to your landing pages. Remember, this is the last piece of the funnel. If you want to create a really profitable ad campaign, it’s important to build up trust first.

Quote Of The Day:

“Nobody reads ads. People read what interests them, and sometimes it’s an ad.” -Howard Luck Gossage

We always try to get you inspiration to get started today on the In The Lead Show. Today is no different!

When it comes to advertising online, you have to think about giving value first. Real estate advertising is not about you. It’s about the people you’re trying to help.

You’ll experience 10X more success if you think about advertising this way.

What do you think?

Are you struggling with digital ads? Let me know in the comments below and I’ll help you out!