So much real estate news — coming at us so quickly and changing so rapidly—it’s hard to keep up with all of it. It’s been a busy spring and early-summer for the nation’s housing market. We’ve snatched a couple of stories from the media that you may have missed and feel they’re worth the read.
Ever notice Generation X real estate clients aren’t getting much attention? I recently read yet another real estate blog post urging agents to chase after Millennials (are there many who AREN’T currently doing that?). Although the post was written in the past month, the writer decided to repeat the oft-quoted NAR stat that Millennials make
Get Your FREE Real Estate Summer Blogging eBook Here Whether you’re planning on spending the summer unwinding, or you’re looking for topics for real estate summer blogging, odds are you’ll be spending a good portion of it online. If you read anything about summer on the internet it typically includes a photo of a beach
Landlord leads. Targeting landlords might be a niche you’ve never even thought of. But if you’re looking for new leads, it’s worth your time to read on and see how this novel idea might be a perfect fit for you. If your website isn’t generating leads, it might be time to consider a better one.
You’ve seen them – the family in a restaurant with each member’s face buried in their phones. Instead of connecting with the living, breathing humans right in front of them, too many people prefer to digitally communicate with others – sometimes strangers. And professional real estate communication is no exception. For you Millennials out there,
Hey rookie, have you figured out yet that there’s a whole lot of stuff you didn’t learn in real estate school? The practical, day-to-day-how-to-run-your-biz kind of stuff? Like how to build a real estate vendor referral program? All that money, all that time, all that stress and you still really don’t have a clue about
(If you haven’t seen it yet, be sure to read 9 Real Estate Business Musts Part 1, so youdon’t miss any of our real estate best practices.) I’ve been working on my backyard landscaping since spring began. It’s something I started planning in winter. Imagine my excitement, watching the weather forecast for when I could get
“I’m too busy” is the reason we hear most often about why agents aren’t customizing their websites, writing valuable content, generating leads and performing other real estate business musts. If there’s a problem with their businesses, it usually boils down to being too busy. The obvious solution is to hire help, but agents are, by
If there’s one quality that far too many agents lack, it’s patience. Especially in regards to their real estate website. It’s amazing – most agents can wait and wait for those three magical words needed to collect their paycheck (“We’re on record”). But they demand instant gratification for their marketing efforts – no matter how
There aren’t a whole lot of ways to generate organic real estate leads that won’t have you busting out the credit card. Which is probably why social media sites are so popular with agents; unless you buy ads, exposure for your business is free. Sure, Facebook is king of the social media realm, but there
Want to hear something surprising? More than one-third of our nation’s veterans who are in the market to buy a home are unaware of the VA loan, according to a 2010 Department of Veterans Affairs survey. And they aren’t the only ones. Many potential tenant real estate leads are woefully ignorant of some very valuable
Many agents call them preferred vendors. You recommend them to do a client’s pest inspections, home inspections, trash out, house cleaning, landscaping… Whatever they need. And yes, they are vendors. But they’re your affiliates. Whatever label you attach to this group of people, do you have any idea how they’re representing you? Give your