Follow Up

The CRM primer for real estate agents

Real estate is a relationship business, or so we’re told. Yet, why do so many agents let the relationship grow cold when the transaction closes? Clients bought or sold a home, they didn’t die. They are still roaming the earth, making friends, having kids, having grandkids. Their networks continue to grow, while yours (if you’re

Shannon December 29, 2021

Is your real estate CRM data costing you money?

Your real estate CRM is the lifeline of your real estate business. When it’s properly maintained, it’s a gold mine. Unfortunately, for most agents, going through a database to update contacts doesn’t feel as productive as pounding the pavement for listings.  But, consider this: Between 10 percent and 25 percent of the contacts in your

Shannon December 29, 2021