Aside from the pros and cons of holding open houses, giving closing gifts to buyers at the end of a transaction is one of the most hotly debated topics in the industry. To be clear, both sides in the closing gift arguement make compelling points, so the answer isn’t obvious. Whatever side of the argument you fall on in the great closing gift debate, you’ll want a professional online presence from the start of your relationship with your leads until the very end. Be sure to check out LeadSites for more info. To give, or not to give? Let’s dive…