It’s easy to get consumed in the day to day tasks of real estate marketing.
But here’s the thing:
There are massive changes and trends happening in the real estate housing market that can impact your business. Today, I’m going to break down 32 of those trends for you. And show you real estate marketing statistics.
In the process, I’ll link up a few articles for those of you wanting to take action on the opportunities that exist in real estate right now.
Click here to download our FREE PDF OF OUR Real Estate Market Trends
FREE PDF OF OUR Real Estate Market Trends
2015 Housing Market Trends And Statistics
National home prices increased 5.7% on a year-to-year basis in January — the 35th consecutive month with an annual rise in sale prices. (CoreLogic)
Home Prices Projected to Increase by 5.1 Percent Year Over Year by February 2016 – (CoreLogic)
Including distressed sales, the five states with the highest home price appreciation were: Colorado (+9.8 percent), South Carolina (+9.3), Michigan (+8.5 percent), Texas (+8.5 percent) and Wyoming (+8.4 percent). (CoreLogic)
Housing affordability perspectives – Comparing 1989 to 2014:
Home Sales On An Annual Basis Over The Last 15+ Years:
Home Price Annual Trends:
Is the housing market improving 2015?
Ninety of the top 100 Core Based Statistical Areas (CBSAs) measured by population showed year-over-year increases in March 2015. The 10 CBSAs that showed year-over-year declines were: Baltimore-Columbia-Towson, MD; Philadelphia, PA; Camden, NJ; Hartford-West Hartford-East Hartford, CT; New Orleans-Metairie, LA; Rochester, NY; Worcester, MA-CT.; Albany-Schenectady-Troy, NY; New Haven-Milford, CT and Wilmington, DE-MD-NJ. (CoreLogic)
There are approximately 115 million occupied housing units in the United States, according to the 2011 American Housing Survey. The typical owner-occupied home was built in 1976; the typical renter-occupied home was built in 1972. The typical home size is 1,800 square feet, built on a 0.26 acre lot. The typical home owner is 54 years old, and has lived in the current home for 11 years. (Realtor)
First-Time vs. Repeat Buyers:
- First-time buyers: 38%
- Median age of first-time buyers: 31
- Median age of repeat buyers: 52
- Median household income of first-time buyers: $64,400
- Median household income of repeat buyers: $96,000
- (Realtor)
Real Estate Market Statistics: What do buyers use to find their property?
- Real estate agent: 89%
- Yard sign: 51%
- Mobile of tablet website or application: 45%
- Open house: 45%
- Mobile or tablet search engine: 42%
- Print newspaper advertisement: 23% (Realtor)
78% of home buyers surveyed in NAR’s 2013 Community Preference Survey responded that neighborhood quality is more important than the size of the home. 57% would forego a home with a larger yard in favor of a shorter commute. (Realtor)
This fact stresses the importance of you farming very specific neighborhoods. You need to focus on making your presence hyper-felt in one very specific area. Here’s an article to help you farm better.
Existing Home Sale Data And Real Estate Home Sale Stats:
From the first quarter of 2014 to the same period in 2015, home prices increased in 48 states. (FHFA)
Among the 100 most populated metropolitan areas in the U.S., four-quarter price increases were greatest in Oakland-Hayward-Berkeley, CA (MSAD), where prices increased by 13.4 percent. Prices were weakest in the Greensboro-High Point, NC, where they fell 2.3 percent. (FHFA)
Real Estate Marketing Statistics
The Association of Real Estate License Law Officials (ARELLO) estimates that there are about 2 million active real estate licensees in the United States. (Realtor)
But How Do You Find These Buyers?
Learn more about blogging ideas for realtor here
Social Media Tips, Blogging Tips, SEO Tips, Email Marketing Tips, PPC Ad Tips, Traditional Marketing Ideas, Direct Mail Ideas, CRM Suggestions
What do you think?
Are you ready to take advantage of the huge growth in most real estate markets this year?
Let me know how you plan on attacking the new real estate world in the comment section below.