Friday already?
That means it’s day 5 of our 12 Days of RE Marketing marathon!
Catch up on days 1-4 here:
- How To Make Real Estate Landing Pages That Really Work
- The Ultimate List Of FREE Real Estate Lead Generation Ideas
- The One Spreadsheet You Need To Get Your Business Ready For Next Year
- The 3-Step Secret To Gaining 100’s Of Instagram Followers For Agents
Today we’re going to be getting your Youtube channel ready to dominate in 2017.
And that means reviewing one of our best roundups of this year: Video’s Killing It In Real Estate Lead Gen Right Now! Study These 10 Real Estate YouTube Stars To Up Your Marketing.
Let’s dive in!
At this point, we all know that video is the future of content marketing.
Cisco Forecast estimates that video will account for 69% of all consumer-based online traffic by 2017 and expects that numbers to rise to 80% by the year 2019.
It’s clear that video will only become more critical to the success of businesses.
And although Facebook is getting to be an amazing place for video, the top platform to share vlog and video content is Youtube.
While you’ll be able to exponentially increase your Facebook reach by running video ads and retargeting campaigns, it won’t be enough to get you on the first page of Google.
Facebook simply doesn’t have that capability.
Video marketing is so effective because people become attached to you much faster than through text.
It’s the closest we can get to having a human experience online.
So, how are agents making the most of the second largest online search engine the world?
Let’s take a look back at our Youtube roundup and find out!
Since publishing the feature on these 10 agents, we’ve kept up with them online and they’re all still doing an amazing job!
For this post, we picked out the top 3 videos from 3 of these superstar agents of Youtube.
Let’s see what they’ve been up to!
DNA Realty Group
We first introduced the pros at DNA Realty Group in our roundup.
If you’ve got a question or are looking for more information on FSBO or expired listings or how to make your first million, these Massachusetts agents have you covered.
One thing we love most about this team is that they vlog together.
It can be challenging to work with others, let alone create awesome content as a group.
But these guys really mastered it!
Here are a few of the things we learned when we visited their channel for the first time:
- Let your audience in
- Stay true to your purpose
- Have fun!
And it looks like they’re still doing just that!
Here’s their most recent video.
This is some awesome progress.
DNA Realty Group has now taken their team-dynamic and turned it into an actual series.
Such a good idea!
We at Easy Agent Pro do this with our In The Lead Podcast and think it’s great that this team is using their diverse knowledge and skills to provide even more kick ass content and value for their audience.
Well done!
Loida Velasquez
If you keep up with us regularly, then you’ll know we’ve been able to spend some time with Loida since we first featured her awesome video.
Loida’s channel is dedicated to providing advice and encouragement for new agents.
If you’re new to the industry, definitely subscribe to Loida. And even if you’ve been around for a minute, there’s still a ton you can learn from this Youtuber.
Here were our key findings when we explored Loida’s channel.
- Include a fun bio your audience can relate to
- Find your niche
- Create a custom thumbnail to help your video standout
And finally, here’s Loida’s latest video.
Enjoy!
Coach Tom Ferry
Of course, we’ve got to round off our top three with Coach Tom Ferry.
If you’re not subscribed to his channel yet, go do that.
Right now.
Here were our key takeaways from his channel during our first roundup.
- Interview other industry pros
- Subscribe to the channels you want to be like
And both are still incredibly true and relevant.
The reason we feature so many agents and their success is to show you how your peers are succeeding in the real world.
We can write all day about how to grow your Youtube following and farm leads on Facebook, but seeing these strategies in action is way more impactful.
Tom Ferry lives and breathes real estate everyday.
Check out his latest video and then catch up on the rest of his Youtube content over the holidays.
That’ll do it for today.
Hope you’re ready for some weekend reading!
Look out for Days 6 and 7 of our holiday blog-athon coming tomorrow and Sunday.
Have a great weekend!