Learn The 12 Real Estate Videos Every Agent Needs To Make
Wondering what real estate video strategies you can use to get better results? Try making these 12 videos (with examples).
Video is the best resource you have for successfully growing your real estate business and getting qualified leads.
And I guarantee that you’re leaving money on the table by not including it in your marketing plan.
Think about it this way:
Not only will this help save you time with your clients. But potential buyers will find your videos online when researching.
You can upload these videos to YouTube and Facebook directly. And people discover them.
In fact, Facebook CEO, Mark Zuckerberg, predicts most of their traffic will be video by 2018.
Just 3 seconds of video also has a way higher recall percentage than other forms of advertising.
To get you started, here are 12 powerful videos that every agent should make.
Also known as a lead response video, this is one of the first videos you’ll want to have available so you can send out to leads when they come in.
When you get a lead, you need to respond to them.
Show them what you’ve got with a quick video.
And you should make it on your cell phone.
You don’t even need a camera because you want it to seem personal.
Like you recorded it just for them.
Start by letting them know that you’re in a meeting or showing a house and that you’ll get back with them ASAP.
Sent it to them via email, text or use the Facebook Messenger app to connect instantly.
Here’s a great example
If you’re ready to start a real estate Youtube channel, record a quick introductory video to let your audience know what you’re all about. One of the top real estate video strategies is to use this welcome video to get people to subscribe to your channel.
You can always update later on as you get more comfortable in front of the camera.
You can also use this video on the About page of your website to give visitors a more personalized experience.
Talk a little about your background and real estate career, but mostly important you’ll want to let viewers know what you can do for them.
Maybe you sold a house in seven days or have a great story about helping a new family in your area find their dream home with the perfect backyard for their young kids and dog.
Talk about it.
Sharing personal experiences are what will help you connect with you audience and make you all the more memorable.
You’ve got your testimonial landing page set up and 5-star reviews continue to come in on Facebook, so now it’s time to take it a step further by recording a testimonial video.
You may be surprised how open folks will be to talk about their experience with you.
Remember, we’re living in the digital age. Video is everywhere.
And happy clients are the best marketers for your business.
And are the quickest way to land referrals.
Ever thought about hosting a client appreciation party?
This would be a great time to do it and would be the perfect opportunity to record some of these authentic stories from your most satisfied customers.
And you can make a quick video as a way to personally invite your clients to the event.
You can also get started on this by simply reading excellent reviews you’ve already received and talking more about how glad you were to serve your clients’ unique needs.
Use a site like Canva.com to create a quote graphic with the testimonial and also include an image of your client to give it a more personalized touch.
Here’s an example:
There’s no way around this. Property listing and tour videos are essential and this is a good thing.
Because the way you deliver this content is totally up to you.
The way you show properties will say a lot about both your personality and expertise.
Many agents are getting creative by using aerial views and even drones to introduce buyers to their dream home.
If you’ve got the time and technology to follow suit, then by all means, make the most impressive listing video you can, but a gorgeous video by itself won’t actually close on the property.
Only you can do that.
And this means letting your passion for helping people guide you.
More than anything, your viewers want to see an excited and totally knowledgeable agent showing them around.
Tell a story as you feature unique aspects of the property to keep the interest of your viewers.
As we approach the holiday season, you have a good opportunity to transform an empty kitchen or spacious dining room into an unforgettable first Thanksgiving with family.
And the large fireplace in the living room will be the perfect space to cuddle up in front of after the guests leave.
You can share listing videos everywhere!
Upload them to Facebook, share them to groups, embed them on your website, and create a playlist for listings on Youtube.
If you find yourself over-doing it on the listing videos, switch things up by turning around some solid and informative video content about the neighborhoods in your area.
Take a stroll through your favorite parts with the most desirable properties and let your viewers come along for the ride.
If you grew up in the area, tell them why you loved living there and why it’s still a great place for kids.
If there’s a park or community center nearby, stop over there as well.
You can also talk about the history of the area if there’s anything fun or interesting about it.
This is also a good time to include all the details a person may need if they’re relocating.
You can even develop a series around this to feature all of the neighborhoods you’re doing business in and roll out a new video weekly or monthly.
This is the kind of content that will distinguish you from sites like Zillow and Trulia, as well as other agents in your community.
To further establish yourself as the local expert, spend some time getting to know the best local spots the city has to offer.
Find favorite restaurants, coffee, shops, museums, parks… really anything you can think of, on Yelp.com.
Take a break from your usual Starbucks sit-down or Keva Juice run and choose a new, local place to visit and talk about.
There is so much win that can happen at these locations.
Not only will the owners be stoked on the free publicity, but they will probably return the favor by recommending you to the people they know who are looking to buy or sell a home.
They’re also sure to share your video with their network.
After you connect with some awesome local hot-spots, have a chat with them about the area.
Offer them the opportunity to talk about why they love running a business there and what they love most it.
Strengthening these community relationships is beneficial on so many levels.
Make this a priority.
If you watch Youtube at all, then you’ve seen a Q & A video.
This is an easy way for content creators to connect with their audience, especially when they first ask for viewers to submit questions and then answer them in a video.
Now that you can go Live on both Youtube and Facebook, you can take this video to the next level.
Heck, why not try it out on both platforms and see which ones goes better?
You can compile a list of frequently asked questions and then go through all of them in one highly informative video.
And once it’s done, you can also embed it on your website in the FAQ’s section.
To engage your audience, create a Facebook post and ask folks to leave their questions in the comments.
You can then choose the best ones and answer them Live.
Plus, you can use Messenger to personally thank everyone who left a comment and see if there’s potential for a real estate transaction with that person.
If you’d rather live-stream on Youtube, just include a quick bit about this upcoming video in the prior content you publish and have folks leave their questions in the comments.
You can also provide live coverage of community events.
Give preference to any events that happen annually or that have any kind of notoriety in your area.
Newcomers will certainly appreciate the opportunity to see their new town in action.
Fairs, sports games, holiday celebrations…really any event that showcases the best parts of your area will be great for your audience to be able to see.
And you’ll be the one giving them the insider scoop.
We’ve all got mentors and we’ve all got connections.
Whether yours live in the same city as you or not, you can still bring them in on a video to swap knowledge and share their expertise.
The beauty of the internet is that you can connect with people literally anywhere in the world.
You could sit down with an architect to discuss the history of the most beautiful buildings in your local area.
Or contact a mortgage lender to give advice to first-time homebuyers, or newlyweds looking to buy their first home together.
And this brings us to our next video…
Remember, you’re job is to help people.
You can add value to your viewers’ experience every single day by giving away free knowledge.
Whatever your confident about giving advice on, deliver it.
Give it to your audience.
Have a knack for design?
Develop a series on home-staging tips for sellers, or the latest interior decorating trends for new owners.
Put a guide together of the top 3 dog parks, pet stores and veterinary clinics in your area.
The type of advice you offer will really depend on the audience you come to nurture and grow.
Get to know them, learn what they’re care it, and then make videos about those topics.
As agents, we’re constantly having to humanize ourselves.
And a fun way to make this happen is to give viewers a look inside A Day in the Life.
If you work with a team, take your camera to work and show your audience what goes on behind the scenes.
Let your colleagues or employees talk about what they love most about the job and show them having fun.
If you’re flying solo, then take your visitors with you and let them spend a day getting to see what an average day looks like for a real estate agent.
Educational content will always be relevant.
And to finish up this must-make video list, I’ve got a fantastic way for you to offer free information while generating leads at the same time?
Are you ready for this?
Put together a buyer or seller guide as a video series.
Commit to making 3, 5-10 minute videos that will cover everything a first-time buyer or selling would need to know.
We’ve already put together a free PDF guide for you. You can get it HERE.
Look it over and then use this content to make it into your video series.
Now, you can put this on Youtube publicly, or leave it unlisted and just send the link to incoming leads.
You can also drive traffic to your website by putting the series behind a landing page. That way, it will only be available to folks who opt-in.
Make a quick, 30-second teaser announcing the series on Facebook and run it as an ad to buyers or sellers.
You’re now spreading the word about your business and attracting leads across platforms with this one video series.
Have you filmed any of these videos yet?
Share your most recent upload with us and follow Easy Agent Pro on Youtube for daily video tips to easily and effectively get more leads.
Let’s boost your lead gen.