Why Realtors Should Try To Fail At Marketing And Lead Gen
Have you ever failed at implementing a new marketing idea? You read a blog post, followed it exactly, and then never saw the results...This is how..conquer
Have you ever failed at implementing a new marketing idea? You read a blog post, followed it exactly, and then never saw the results… I know I’ve done that. This is just how marketing works. Things that work for one person with one business don’t necessarily work for all businesses everywhere.
Today, I’m going to show you exactly what you need to do and how you need to be consistently failing in order to see success in real estate!
This is a rather negative article compared to most of the ones I write here at Easy Agent Pro. But I think it’s something Realtors have to realize.
Not every marketing tactic, lead generation idea, or business strategy will work for you.
Shouldn’t you try to get leads with a new Twitter marketing idea for Realtors if you find one?
Shouldn’t you try new things on Facebook for marketing?
Yes! You should.
However, I’ve found at Easy Agent Pro and in all my other businesses that only about 10-20% of the marketing tactics I implement actually produce results. And I’m happy with that. When you first see those numbers, you may think: “Wow, Tyler’s a bad marketer.” And I hope you don’t because these numbers are very typical amongst business owners.
The thing is through failure comes 300% growth in the areas that work.
For example, in January I decided to focus on SEO for Easy Agent Pro. 2 methods (backlink building and ) didn’t perform as well as I would have liked. But, this method, Tripled my SEO Traffic in 2 months:
Through failing, I succeed. I never would have found this method if I didn’t fail the other methods first.
Marketing ideas that work in one niche or geographic region cannot just be copy/pasted into a second area and be expected to work. Everyone has a different strong point. Some people are better at cold calling than others. Other individuals may find it easier to write blog posts.
Whatever your strongpoint is, there is a marketing tactic to match it. You have to find that (or those) tactics and double down on them. But in order to do that:
I have tried 99 times and have failed, but on the 100th time came success. – Albert Einstein
Sure, that Albert Einstein quote is slightly overused. But it still rings true. Everytime you fail, you’ve simply found one more way of generating business that might not be ideal for you.
You can alter your strategy and keep on working at generating more leads for your real estate business.
Focus your efforts on improving one number in your business. I suggest the number of leads generated.
Once you have your focus, pick 10 ideas that you honestly think can help you achieve growth in that area of your business. Write down those 10 ideas. And only work on those 10 things for the next month. Then, at the end of the month, examine the results from those 10 marketing or lead generation ideas.
You’ll instantly know what 2-4 tactics have potential for your business. Now, you should double down on these tasks. Focus on improving them and getting better results with them. You should become the foremost expert on using them to generate real estate leads for yourself.
The biggest challenge for me is getting over the fact that I have to fail. It’s not that any of these tasks are going to be that hard. Sure, you’ll have to learn several new marketing tactics. And you’ll probably want to give up or not do the task somedays. But that’s not so bad for the financial opportunity that real estate has to offer.
You simply have to take a look at all the marketing tools at your disposal. And try them all for a substantial period of time. Then simply double down on the tactics that work for you.
To make this a bit easier for you, I’ve included a list of real estate marketing and lead generation ideas you can start trying today!
In the spirit of this article, feel free to write down the 10 ideas you’re going to execute on this month!
Expired Listing Letter: Do you prospect expired listings? If not, here’s a simple system you can adopt to get more of these leads calling you.
Real Estate Marketing Ideas: The point of this post is very simple. I’ve listed over 200 marketing ideas for you to implement. They are broken down into several categories to help every Realtor find something new they can try.
LinkedIn Lead Generation Tactics: There are several ‘new-age’ LinkedIn lead generation tactics found on this post. I describe what I call LinkedIn crawling and show you how to easily generate more traffic to your website. LinkedIn has a great demographic for realtors to market too. The professional network should not be ignored. This is a great source for those of you looking for your initial 10 ideas to try.
Twitter Lead Generation Tactic: This Twitter strategy allows you to directly reach out to warm leads. I show you how to find people who are going to need a Realtor in the next 3 months. You’ll be able to have a hyper-focused Twitter strategy and use the platform efficiently for your business.
Farming for Local Niches: Farming isn’t a new idea in real estate. But this post takes real estate farming to the next level. I show you how to use SEO and landing pages to generate more local leads for specific neighborhoods.
Real Estate Blog Ideas: Thinking of blogging as a lead generation platform? Great! I 100% support that idea. Here are some blog ideas for those Realtors out there looking to start blogging more. The ideas of your blog post are what matter most when you blog. Make sure you have good ones before you start writing!
FSBO Scripts For Realtors: Cold calling and prospecting expired is a tried and true method for generating more real estate leads. These scripts should help you be more effective when doing this.
Instagram Marketing: Instagram has tons of users on it these days. This article shows you how to efficiently post to Instagram and use it as a marketing tool for your business.
PPC And Stealing Leads From Trulia: PPC is short for pay per click advertising. Unlike social media and blogging, you pay for every click you get to your landing pages. This post breaks down how you can use landing pages and PPC in a very effective manner. I show you how to take what other businesses are doing to generate leads and implement it into your own business.
Real Estate Logos, Branding, And Name Ideas: If you’re just starting out, you’ll have to pay attention to these three things. Your logo, branding, name, and slogan really do matter. These posts help you find ideas that can improve your business.
SEO For Real Estate Lead Generation: SEO is a great way to get more leads, but it’s fairly confusing for those just starting out. This article breaks down all the terms you’ll need to know and key strategies for getting more leads through SEO.
Real Estate Landing Pages: Real estate landing pages are great to integrate with social media marketing and PPC. They are pages designed to capture as much contact information as possible. You can integrate these marketing ideas with anything you’re doing on the web.
Youtube and Video Marketing: Youtube is fantastic for Realtors! You can create all types of video to promote yourself and your brand. This article breaks down the types of videos you should make and how to integrate them with the rest of your online marketing system.
Local Search Marketing: In addition to SEO, blogging, and local niches, you can be found through local map searches. This strategy breaks down exactly how to get your Google Places business page showing up highly on search results.
Marketing With Real Estate Flyers: Real estate flyers, brochures, and handouts still work! Here are some ideas for making them for free and easily.
6 Ways To Get Seller Leads As A Realtor: Finally, here is a post that focuses only on seller leads. Seller leads are the life blood of any real estate business. This article will give you ideas for getting more of them now.
How To Use A Welcome Gate:
Hopefully I’ve inspired you more than I’ve depressed you with this article! You will experience some failure going forth. But failure really isn’t that bad. Why? Because it’s virtually impossible to fail 100% of the time. Experiencing failure simply means that success is on it’s way.
I wish you the best of luck with getting more real estate leads this month. Let me know in the comments which of the above ideas you’ll be doing this month in your business!
Talk with you in the comments, -Tyler
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