Emotional connections in real estate: one thing the portals can’t compete on
Tired of losing leads to real estate portals? Here’s what you need to know to beat Zillow and maintain a human connection with your leads.
Tired of losing leads to real estate portals? Here’s what you need to know to beat Zillow and maintain a human connection with your leads.
Looking for autumn real estate lead generation ideas? Here are 10 ways to get hyper-local and generate new leads just in time for the holiday season.
What does it take to have a website that generates leads? We break down the biggest missteps real estate professionals can make when planning out their digital marketing real estate strategies for 2020.
Artificial intelligence, machine learning, neural networks – just the latest in “new” real estate lead gen lingo that ahead-of-the-curve agents are starting to use. Then, there are the new-that-quickly-became-routine ways to generate real estate leads: social media, Google ads, buying leads. In all the clamoring for the latest, greatest yet easiest lead gen techniques, the tried and true have been shoved into history It’s a pity, really, because some of these methods are brilliant and proven to work. Let’s blast to the past to see if something old may just be your something new when it comes to generating real…
A real estate client advisory council is a focus group you can use to gauge client interest in how your business is performing. Follow along as we run through everything you need to know about setting one of these up – and getting the most out of it.
Real estate marketing handouts are a great way to stand out from the slew of always-digital agents. Here’s everything you need to know to start marketing, analog style
Millennials can be a difficult group to appeal to. Listen to the news and you’ll get the impression that these young people have no interest in owning a home. But how true is that? And how do you attract these elusive millennial real estate leads?
If you’re tired of cold calls that never seem to lead anywhere, it’s time to give direct mail a try. Here are some real estate marketing postcards guaranteed to leave a great first impression
How do the top producing real estate agents get leads? Here are 3 things the best of the best have in common – and how you can learn from them to improve your business
Too busy buying and selling to keep up with the latest goings-on in the world of real estate? No worries! We’ve got you covered with a rundown of all the August real estate news that’s fit to print
If you’ve been trying to grow your business, these 4 Youtube videos for real estate agents are for you. Follow along as we break down what makes these videos so special
While you were out selling houses, the wild ride that is real estate news kept on going. This month, we examine some of the dumbest content thievery yet, why some agents are getting sued, and why home buyers prefer a short commute to granite countertops
Trying to get ahead of the iBuyers? Here are some tips you can use to stay ahead of the competition and beat the dreaded iBuyer.
How does your content perform when it gets to social media? Is it multi-purpose, or a one hit wonder? When it comes to marketing for real estate professionals, there’s one phrase you need to know: C.O.P.E.
Chances are you’ve tried fear as a real estate marketing tactic. How does fear influence the way your future clients see the home buying or selling experience? We dive in to everything you need to know about this risky marketing tactic.
Gen Z home buyers are just starting to dip their toes in the market – and apparently, many of them want to own a home. Here are some useful facts about the next generation you’ll want to focus on in your business.
How aware of your clients’ top concerns are you? Follow along with this June real estate news, and you may just pick up on a thing or two you can use to help your clients the next time they have questions
Depending on where you live (and quite literally what the weather’s like), solar panels are huge right now. But how much do they actually increase the value of a home?
If you aren’t seeing the the engagement you’re looking for on Facebook, it’s time to re-examine the Facebook real estate content you’re delivering
Thanking your clients is a great way to show appreciation, foster trust and maybe even find a new lead or two. Looking for client appreciation event ideas? Read on for some great ideas you can use for your next big event.
If you’re using other people’s content, you may be committing real estate copyright infringement. How can you be sure you’re not making a costly mistake? Follow along with this guide as we run through everything you need to know about real estate copyright.
The year is almost half way over – can you believe it? So, how’s that 2019 real estate business plan looking? Here are some ways to stick to your goals and make the most of the rest of the year.
What’s going on in the world of real estate? It seems like everyone’s got a different opinion on which way the market’s going and how it affects your clients. Here’s April’s real estate agent news so you can stay up-to-date on the latest and greatest trends.
How do you stand out from the crowd and keep your geographic farming efforts running strong? Today we’re breaking down some of the best techniques to dominate your area, rank higher on search engines and get more leads.
Geographic (or geo) farming is one of the tried and true methods of real estate lead generation. How does it work, and how can it get you leads? Follow along as we break down the basics of geo farming for new agents!
A relocation guide is a great way to attract movers to your website – and plenty of people are moving these days. Follow along as we break down these must-have relocation guide ideas you can use to build the perfect guide and start getting more leads!
As a real estate professional, there simply isn’t enough time in the day to post to every social media platform. Twitter, Pinterest and LinkedIn For Real Estate Agents – Which platform is right for your business? Follow along as we examine the pros and cons of these 3 very different social media platforms.
There simply isn’t enough time in the day to manage every social media platform out there. There are a ton of options for social media for real estate agents – how do you know the right one for your business?
Buying a house is an exciting time for anyone – and as their agent, it’s your job to help them find that perfect place they’ll soon be calling “home.” Another important part of your job? Managing those real estate buyer expectations.
As Google continues to evolve, we have to change how we blog to remain relevant on search engines. These days, it’s not enough to pick your real estate blog SEO keywords and call it quits. Here are some tips to help you rank on Google’s first page.
Home prices on the rise, bad boomers and agents packing heat – the latest real estate agent news is as crazy as ever. Curious what you missed while you were out selling homes?
Have a real estate listing presentation coming up? Here are some tips you can use to impress the homeowners and leave with a signed listing agreement. Free expired listing guide included!
For many real estate professionals, there are a hundred little things every agent has to do every day, which can lead to a lack of real estate agent productivity. Here are some tips to be more productive at work so your business can grow.
What does it take to be the best? If you’re looking to become the master listing agent in your area, follow along with these real estate listing agent tips. Don’t forget to download the FREE guide – How To Live Large On Expired Listings!
Is your city the next hot spot for Millennials? In this article, we examine what’s driving Millennial real estate leads to 3 cities, and how you can capitalize on these trends with your business.
For many first time home buyers, it can be hard to know exactly what they’re looking for. Follow along as we list the essential things your first time buyers should be thinking about when they’re getting ready to find their dream home.
Can you tell real estate fact from real estate myth? If you’re a new agent, you might have heard a lot of rumors about how the business is run… Here’s what you need to know so you don’t fall for these myths.
The cold weather is finally behind us. With the changing seasons comes home buyers eager to find their dream homes – are your real estate listing descriptions up to the task? Here are some studies on which descriptions perform best during the spring to give you some ideas!
Tired of cold calling? These real estate lead gen strategies are designed for the real estate professional who wants a better way to get leads. Ready to take your business to the next level? Follow along with these handy tips!
There’s been a lot of interesting developments making real estate headlines lately. Here are some big recent stories you might have missed.
If you’re tired of getting zero likes and shares on your Facebook posts, read on. Today we’re breaking down 3 essential tips to growing a powerful real estate Facebook presence. Free marketing guide included!
Voice searches are one of the newest talked about things in real estate. But just how effective is real estate voice search? Is it worth your time to optimize for voice searches?
When it comes to adding real estate testimonials to your site, there are some pretty big do’s and dont’s that you don’t learn in school. Here’s everything you need to know about real estate testimonials.
e-books can be a great way to attract an audience to your website. If you’ve been curious about how to get started with real estate e-book lead gen, this is the post for you.
Want to get Facebook real estate leads but not sure how to start? If you’re running out of ideas for social media posts, have no fear – we’ve got 49 ideas for Facebook posts that are guaranteed to get more traffic on your website. Follow along as we cover 49 posts for more Facebook leads.
We know, January’s crazy busy. With all of the holidays behind us, it suddenly feels like the world’s started moving again at top speed. If you missed the latest real estate news, don’t worry: Easy Agent PRO’s got you covered.
Up until now, you’ve been able to get by with basic listings. But the market is changing, and if you want to sell homes in 2019, you’re going to need stronger real estate listing descriptions. Here are 5 tips to get you started.
When it comes to your real estate blog, how do you rank higher on searches? If top page status is what you’re seeking, follow along with these 5 real estate blog SEO tips to boost your posts and get more traffic!
There are plenty of ways to invest your real estate tech budget – but which tech gets results and which is just a passing fad? Today, we break down which tech will help your business grow, and which is best left unused.
A while back we argued that Gen X leads are more reliable and easier to get than Millennial leads. Now, it’s time to start getting some Gen X seller leads – here’s how you do it.
Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Here are just some of the ways you can use these new types of ads to stand apart from the competition: