If you want to see *almost* all of the tools for real estate agents in one place, this guide is for you!
I’ve complied and sorted through a TON of various tools for you. And reviewed them all below.
The filters below will adjust the results on the screen. This way you can easily find the most applicable tools for you right now.
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I want to see tools that help with:
CRM Email Graphics & Flyers SEO Communication Transaction Management Social Media Digital Signature Phone Apps Organizational Websites
Tyler’s Favorites:
I’d like to see tools that are:
Real Estate CRM’s
Top Producer
Top Producer is one of the oldest and most robust CRM’s in real estate. With their affiliated products, you can literally manage your entire business on the platform. Top Producer’s CRM is always innovating and adding on features. You can customize it to run how your business runs. And they have built in followup formulas for practically every type of lead.
LeadSites also is 100% integrated with Top Producer. All of your leads from our 10+ LeadSites Apps can be directly deposited into your Top Producer account for quick & easily followup.
Dashboard:
LeadSites Integration:
Their website:
HubSpot
HubSpot is a leader in marketing. But they’ve recently launched one of the coolest CRM’s.
The coolest feature? It’s free.
Here’s a quick overview of the feature list:
- Dashboard
- Email Tracking
- Email Automation
- Call tracking
- Lead Rounding & Sharing
- Deal Stages
- Tasks
- Social Integration
- & More
Dashboard:
LeadSites Integration:
Their website:
Wise Agent
Wise Agent is a CRM optimized for marketing. They have campaigns that expand outside the context of simply email.
You can manage everything from drip campaigns, letters, flyers, and more!
They also have a cool CloudCMA integration that makes it easy to send CMA’s to people that fill out your seller landing page.
WiseAgent also integrates with LeadSites.
LeadSites Integration:
Their website:
FollowUp Boss
FollowUp Boss has some of the coolest tools for helping you convert more leads into clients. They will call you and alert you instantly when you get new leads. This helps you call leads within the first 5 minutes of them opting in and increases your odds of converting them.
They also help you find the hottest leads and encourage you to focus on them.
Dashboard:
LeadSites Integration:
Their website:
Contactually
Contactually is a real estate CRM that operates like a smart excel spreadsheet.
All of your activities for the day are laid out right before you…and you can easily keep in touch with a large amount of leads at the same time.
I particularly like their bucket system. You’re able to drag contacts into buckets that have various followup schedules. Contactually then reminds you to reach out when the time is right.
Dashboard:
LeadSites Integration:
Their website:
Realty Juggler
Realty Juggler is a popular, low cost, option in the real estate CRM market.
The user interface is dated. But you can manage your clients and do some effective marketing with the CRM.
Their website:
MoreSolds
This free real estate CRM includes almost everything you’d want to manage your business. You have a complete contact manager, online calendar, tasks, action plans, transaction manager, and more!
Their website:
Pipeline Wizard
Pipeline Wizard isn’t really a CRM. It’s a business goal management platform that acts like a CRM. You can deposit all your leads into the dashboard. And also set goals for the number of hours you’ll cold call. Or number of web leads you’ll generate.
Then, the program tracks your progress throughout the month. It helps you stay responsible and hit your quotas by making sure you do the activities that yield those results. It’s like our commission calculator on steroids.
Their website:
Real Estate Email Marketing
MailChimp
Email marketing is still the most profitable form of digital marketing? MailChimp make it easy with their free email marketing service for users with up to 2,000 people.
CRM’s are great for sales. But you also need a mass email marketing provider to cultivate keep people in the loop. You should use this to send blog posts, upcoming events, and more.
MailChimp integrates with LeadSites.
LeadSites Integration:
Their website:
Constant Contact
Constant Contact is an email provider that specializes in email marketing, event marketing, and more! The best thing about Constant Contact is that they actually have success representatives who will help you with your marketing.
You can market your open houses through their easy Event Registration program.
And created automated emails with their sequence builder.
LeadSites Integration:
Their website:
Get Response
If you’re looking for an easy way to send automated emails, GetResponse is very good at this. When I started Easy Agent Pro, we first used Get Response.
It is one of the more easy to use systems for automating your emails.
Pricing starts around $15/min after a free trial.
LeadSites Integrations
Their website:
BombBomb
One of the best tactics for engagement and trust is to use video.
Video marketing is highly effective at convincing leads to do business with you. BombBomb makes it easy for you to send videos via emails to clients. Whether it’s one-off emails…or mass email campaigns, BombBomb lets you send personal video to all of your leads!
I really recommend this for people just starting out with email marketing.
Their website:
Postcard, Graphics, & Flyer Tools
Canva
Canva is simply superb.
This free graphic design tool lets you make images easily for social media, flyers, and postcards. It has a drag-and-drop display that is really easy to learn. I highly recommend it for making free real estate flyers.
Their website:
Pablo
Pablo is a free, lightweight image creation program.
You simply upload your background…type your quote…and then you’re done! You can share the image on social media straight from the app. Or you can download it for later.
They have several sizes for you to choose from. And have filled the library with several different stock photos for you.
Their website:
FlyerCo
FlyerCo helps you make better real estate flyers. Their completely web-based editing platform allows you to choose several templates ad edit them. You can drop your images into the template you want to use. And easily change your text.
Next, you can share the flyer online or download it for easy printing.
This paid solution starts at $8 per month.
Their website:
Microsoft Office
One of the most used resources for real estate flyers is Microsoft Office/Powerpoint. I’ve made some free flyer templates you can download here. Although, I think Canva is a better editor than Office. You can still make a quick graphic using Microsoft’s products.
Price: Free with most older computers. The online version is also rather useful.
Their website:
Snap Flyers
Snap Flyers has designed editable PDF flyer templates. You simply pay, download the file, and then edit it with a standard Adobe Editor. They have nice designs and the templates are pretty simple to edit.
Their website:
Website Real Estate Tools
LeadSites
LeadSites are complete real estate websites with the best lead capture apps, and hassle-free support.
They integrate with most of the other tools on this page. And help you get more leads from all of your marketing. Here’s a cool example of how LeadSites can help your business:
Their website:
SEO Tools
Moz
Moz is one of the leading SEO blogs. They also have a pretty useful tool for examining why your competition ranks well on Google. The key thing with real estate SEO is having backlinks and content. Moz shows you precisely what backlinks and content are providing results for any website.
The key thing with this tool is to take action on the results. Don’t just look at your competition…But figure out what they did and reverse engine it.
Their website:
Ahrefs
Ahrefs also looks at your website from an SEO standpoint. They sometimes catch different things than Moz; so, I find it useful to use both platforms.
Simply, put a competitors site into the tool. And figure out what links/content are helping them get the most results.
Their website:
Agency Analytics
Do you struggle figuring out where you actually rank on Google?
Easy Agent Pro has over 82,000 monthly visitors. They mostly come from Google. Our secret weapon?
Agency Analytics. They help me keep track of our 500+ keywords:
Their website:
Google Analytics
Google Analytics is the best way to figure out who’s going to your website. You need to measure this metric in order to grow your overall presence.
There are three things you need to figure out with your real estate website from Google Analytics
- Social media traffic (Click here to learn a tactic)
- Google / SEO Traffic (Learn a tactic here)
- Paid Traffic (Click here to learn a tactic)
You’ll want to grow the number of people visiting your website from these three sources each month.
Their website:
Google Keyword Planner
The best way to discover keywords is with the Google Keyword Planner. This tool by Google shows you approximately how many people are searching a certain phrase every month.
With it, you can find the best terms in your area to optimize your website for. And you can also use the tool to find creative keywords in your market that might be opportunities you didn’t know about.
Their website:
QuickSprout Website Analytics
Wondering how to get more traffic and results from your website? This free tool by QuickSprout will help you find some ways to make more marketing changes.
Your website marketing is all about social media, links, and content. QuickSprout helps you discover ways to improve all 3 of these aspects of your online presence. Their report is really easy to read.
Their website:
SEO BOOK
The formula for real estate SEO rankings includes having text on your website. And having used the keyword on that page the correct amount. You typically want to use your keyword 1% of the time.
For example, you should use your keyword about 10 times if you write 1,000 words.
SEO Book is a great free website that helps you make sure you don’t overuse your keyword on your page and blog posts.
Their website:
Communication Tools
Slack
Slack helps teams that struggle with keeping communication all in one place. There’s email, texting, instant messaging, desktop notes, phone calls, and more. Slack helps condense all these messages. We use it at Easy Agent Pro instead of emailing each other.
It helps us keep thing organized and Slack has a GREAT internal search engine. This helps us find historical messages quickly.
It’s free and I highly recommend trying it out.
Their website:
Google Voice
Do you need another local phone number? Google voice can offer you another phone number line for almost free. The service works through your internet and allows you to send/receive calls. Additionally, you can set Google Voice to forward all your calls to your cell phone number.
You can also send a text message through Google Voice to any other phone number. This is a great solution for newer agents who don’t have a separate number than their cell phone number.
Their website:
Hushed
Hushed is the perfect app for communicating with people who don’t need to know your official number. If you do a lot of expired prospecting or cold market work, this phone app lets you switch numbers all the time.
The app costs around $1.99 for starting out. And has no contracts.
Their website:
iMessaging
Do your leads not give you their phone number? iMessage actually lets you send messages to people with their email address. If you have a MacBook, iPad, or iPhone, you can put your leads emails into the new message area and send a message directly to their phone.
Their website:
Transaction Management
Nekst
Nekst is a free task and transaction management platform for real estate agents.
It helps agents build processes to make their businesses more efficient. And is free for the first several transactions.
Their website:
Amitree
Amitree is free for individual agents and helps agents communicate more effectively with their buyers.
It helps buyers with processes like loan applications, moving tips, and the entire real estate transaction. I highly recommend it for managing your real estate transactions more efficiently.
Their website:
DotLoop
DotLoop is one of the leading providers of transaction management solutions.
You’re easily able to add documents, signatures, and streamline the entire real estate process with their platform.
Their website:
Paperless Pipeline
Paperless Pipeline is a paid transaction management solution. You can access your documents from anywhere and email clients straight from the program. This is a paid solution where plans start at $75/min after a free trial.
SkySlope
SkySlope is a transaction management platform that is a paid solution after a free trial. They have an easy to use checklist-style interface. And also are great at giving you a support team that customizes your workflow. SkySlope will even do training with your team. And offers 24/7 LIVE support.
Their website:
Buffer
Buffer helps you manage your social media campaigns better. Their Google Chrome extension lets you add items to your Buffer feed straight from the website.
You then can setup a schedule through Buffer, and they will send your messages out at those specific times everyday.
It’s a great tool for managing your Twitter, Facebook, LinkedIn, and Google+ more efficiently.
Their website:
HootSuite
HootSuite lets you manage all of your social accounts from the same dashboard. You can schedule posts with their browser extension. But the application is primarily meant to be used for seeing all of your social media feeds on the same screen.
You can easily reply to all feeds and manage your social activity. It’s also a great way to schedule messages.
Their website:
Edgar
Edgar is a slightly different way of sharing on social media. The app allows you to build a library of historic content. You can categorize the content. And always have old posts shooting out on your social feeds.
I like the way they let you get really specific with your social media scheduling. And make sure that you don’t let older content go by the wayside. This is a great application for those looking for a tool that will share older content for them.
Their website:
LeadSites
LeadSites makes all of your social media sharing more profitable. You get 2 blog articles per week with the Blogger Pro app. And these blog posts are on micro-squeeze pages.
This makes all of your social media sharing go to a page where there are various calls to action. People can read your content and then easily get in touch with you.
Their website:
Snip.ly
Snip.ly lets you create calls to action on other peoples content. Like an article on Zillow?
You can now share it with a call to action for your own landing page! This makes sharing other peoples content better for you.
Their website:
Skitch
Skitch is a free app that lets you easily take screenshots, mark them up, and share them. I use it almost every time I write a blog post on Easy Agent Pro.
These images are perfect for social media. And can help you express your point when you otherwise would have had to write hundreds of words.
Their website:
Google Drawings
Google Drawings is a free image creation app that is nestled into Google Drive. I like it because they have a bunch of great fonts. And the interface is easy to use.
This app is great for making custom images to share on social media in a hurry.
Their website:
LinkedIn App
LinkedIn’s “Connected App” is a free tool for getting more phone numbers.
Do you have a lead that you don’t have a phone number for? Put their email address into LinkedIn’s Rapportive and connect with them.
Then, use the Connected App to look up their phone number and stay in touch with them. The app is a TON easier to use than the LinkedIn website in my opinion. And using it just 10 minutes a day would help you touch that many more people monthly.
Their website:
Digital Signing
DocuSign
DocuSign is a paid solution for digital signatures. You can easily send and receive legally binding paperwork through their platform.
The nice thing is that end users don’t have to create an account to sign a document. This makes it really easy to use in real estate where you don’t want clients struggling to sign all of their paperwork.
Their website
HelloSign
HelloSign also makes getting paperwork signed easy. They have slightly lower pricing than DocuSign. HelloSign is very integrated with Google Drive. They store your signed paperwork in a special folder they create in your Google Drive.
It’s convenient if you currently use Google Drive a lot and like keeping your paperwork in one place.
Their website
Mobile Phone Apps
Dropbox
Dropbox is a great free storage solution for people looking to host all their files online. I particularly like their mobile application. You can access all of your files on the go. And easily share them with clients & co-workers.
Their website:
Evernote
Evernote is hard to summarize in one sentence. It can store so much and is very good at searching through all of that stored information.
I particularly like taking images of memorable quotes from books I read and storing them in the app. Evernote is also great for tax document storage.
Their website:
Magisto
Magisto makes movies fun and easy. You can take video and images of your favorite property or part of town. And then Magisto will make a short, sharable video for you.
It will contain music, transitions, and more!
Their website:
Keynote
Keynote is powerpoint for iOS devices. What I like about the mobile app is that it allows you to control your iPad from your iPhone. This means you can give great presentations at listing appointments more easily.
Their website:
Streak
Do you need a simple way to reply to your emails from your phone? I like Streak’s CRM on iPhones because they have canned responses. You can easily store 5-10 of your top responses and send them back in a moment to emails.
You can also manage your pipeline on the mobile app if you use Streaks CRM.
Their website:
Scannable
Scannable by Evernote lets you take pictures with your phone and then stores the photos as scans online. You can share the images anywhere. And they’ll sync automatically to your Evernote account.
The app is free and easy to use. Although, you’ll probably have to pay for Evernote ($5/min) if you use it a lot.
Their website:
Organizational Real Estate Tools
Trello
Trello is one of the best tools for managing your business. You can create boards and then move project tasks throughout boards!
It’s a really easy way to delegate tasks. And make sure all of your projects are being managed in the same place. You can have boards for marketing, business development, and individual clients.
Their website:
SlimWiki
The way we manage standard operating procedures at Easy Agent Pro. This free to start app is an easy way to make an internal company site that documents how you do things.
Our SlimWiki has links to everything from sales handbooks to production manuals. It’s a great tool to manage your business.
Their website
And that’s a wrap!
Did I miss some real estate tools? Let me know in the comments below and I might add them.
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