Digital real estate marketing in 2019: Voice search?
Voice searches are one of the newest talked about things in real estate. But just how effective is real estate voice search? Is it worth your time to optimize for voice searches?
Voice searches are one of the newest talked about things in real estate. But just how effective is real estate voice search? Is it worth your time to optimize for voice searches?
e-books can be a great way to attract an audience to your website. If you’ve been curious about how to get started with real estate e-book lead gen, this is the post for you.
Want to get Facebook real estate leads but not sure how to start? If you’re running out of ideas for social media posts, have no fear – we’ve got 49 ideas for Facebook posts that are guaranteed to get more traffic on your website. Follow along as we cover 49 posts for more Facebook leads.
A while back we argued that Gen X leads are more reliable and easier to get than Millennial leads. Now, it’s time to start getting some Gen X seller leads – here’s how you do it.
When it comes to getting leads through LinkedIn, there’s no better place to get started than LinkedIn real estate groups – Here are the top ones you should be joining.
Real estate divorce listings are a niche market you can attract with a little work. Here’s what you need to know to start landing divorce leads today.
If you’re running short on real estate giveaway ideas, this one’s for you. Whether you’re trying to catch fish, corral cats or capture a lead, a lure is your best tool. The problem is that, while we have a pretty good idea what fish and cats find enticing, not all real estate prospects value the same things. Determining your preferred audience is step one in any real estate lead gen strategy. Step two is figuring out what this audience values and, finally, package that valuable information in such a way as to make it utterly irresistible to them. With that…
Think you can’t compete with the area’s well-established and entrenched, number-one luxury real estate agent? Think again, oh aspiring high-end home sales superstar. If you have the bucks, the marketing chops, and a bit of tenacity, you, too, can be flogging luxury real estate and earning the big commissions they bring. Does your website represent everything you offer to your clients? See how LeadSites can help you on how to sell luxury real estate. Consider finding a luxury real estate mentor The luxury home listing and marketing process is so different from any other real estate niche that you simply cannot…
I’ll have to admit, there was a time when I used the term “landing page” when referring to a real estate home page and “squeeze page” for landing page. But, let’s not go there. Let’s, instead, ensure you don’t make the same mistake by bringing you up to speed on some common terminology you’ll be hearing in your real estate marketing planning. Specifically, we’re defining real estate home page, landing page and squeeze page. Since a real estate website is your most important tool (ok, so we’re a bit biased … doesn’t make it any less true), we’ll start there….
I have three geriatric dogs. Although the stack of vet receipts proves their advanced age, I find myself constantly checking my pooches while they’re napping to see if they’re still breathing. I do the same thing with my former real estate clients, if you can believe it. If one of my dogs sleeps through my grabbing the keys before leaving the house, while the other two run for the door (well, it’s more like “toddle” to the door) I’m Johnny-on-the-spot, looking at the sides of its body for signs of exhaling and inhaling. Do you check for signs of life…
How often do you think about your real estate website homepage? I spent the weekend reading real estate blog posts. Yeah, sounds boring, but it’s an occupational hazard. Then, I happened upon one that was so brilliant, I about fell out of my chair. Titled “Why Snapchat is Crap for Real Estate Agents,” it was written by our very own Tyler Zey back in 2016. But, man, is it pertinent today. No, it’s not all about Snapchat. It’s about agents chasing each new shiny object while letting the tried and true fall by the wayside. I’ll bet that happens in…
Real estate prospecting – the concept has been around for years, but it’s becoming easier and easier to do in our modern world, thanks to two little words: Big data. Technology is amazing, isn’t it? Think about how relatively “new” it is, yet it has creeped into almost every part of our lives. If you are of the age where tech was something only featured in sci-fi movies when you were a kid, the reality of it as a mind-blowing part of daily life is something to which you no doubt marvel over. Create your ideal real estate website with…
We’re hearing it from agents across the country – the slowing of the housing market seems all too real. And, nationwide statistics seem to validate the anecdotal evidence. But, because all markets are local, it’s currently only happening in pockets across the country. Economists predict the future of the housing market using economic factors. Real estate professionals, however, because you are the “boots on the ground,” have other and better evidence to consider. Let’s take a look at some of what we’ve been hearing and reading about and then you can decide for yourself. Need a real estate website that…
Every month I receive real estate market reports from a local real estate team. They aren’t anything fancy; they are, in fact, rather homely. There are no graphs (which I consider a blessing), there’s not a bit of color and they’re printed on cheap paper. But, when they show up in my mailbox, it’s the first piece of mail I open. Every month. And, by the way, they’re the only real estate market reports I receive. No other agents in my area send these out and I live in a major metropolitan area. I like to keep tabs on…
Easy Agent Pro recently connected with Dustin Brohm from Massive Agent to host a webinar. The topic: How do you establish consistent real estate leads in today’s market? One way to get more leads is with a better website. Learn how LeadSites can make the difference and help you grow your business. If you missed out on the live webinar, you can watch the replay below. But generating leads isn’t that easy, right? Obviously, we all want to generate more real estate leads, and we’re all looking for the peace of mind of consistent real estate leads. But wanting it…
Real estate email marketing campaigns aren’t easy to get underway, but once they are you’ll spend less time and money on this form of lead generation than any other. To do it right, however, learn from others’ mistakes. Check out these five common real estate email marketing blunders so you can avoid them. And for a real estate website that takes the hard work out of marketing, be sure to check out LeadSites. 1. Not segmenting email lists OK, stupid question here, but have you ever received an email newsletter or other form of marketing that doesn’t even remotely pertain…
I recently watched an online video, posted about two years ago, titled “4 Things that Buyer Leads do that Realtors Hate.” I don’t, first of all, get why this agent took the time to create it and, second, why NAR felt the need to post it on their site. It’s just wrong, from the topic to the content. First, the agent opens the video with the statement: “I’m not gonna lie, there are things that buyer leads do that I absolutely hate.” Guess what lady? There are things AGENTS do that buyer leads “absolutely hate” and, since they are the…
“Using direct mail for real estate makes you look old school,” according to an online author-we’ll-not-name who claims to help Realtors increase sales. How? By offering, for sale, an “email marketing solution,” that’s how. Ah, the agenda rears its ugly head. If we were to meet this author/business owner in person, we would, as gracefully as possible, point out how very, very wrong she is. Sellers LOVE direct mail We recently explained to you that members of Generation X are totally worth pursuing because (among other reasons) they want and need to move up and have the financial power…
Geographic farming is old school. In fact, it harkens back to the days when NAR was known as National Association of Real Estate Exchanges and MLS listings were printed out in a huge book that agents lugged around with them. But, that doesn’t mean it doesn’t work. Done right, geographic farming can be a game changer, a time saver and a money maker. “Know your crop first, then select the farm” Apparently, that’s a rule of farming, according to Ben G. Bareja at cropsreview.com. “The first part in the planning stage before site selection is to learn everything about…
We’re living amidst an avalanche of technology and a lot of it is pertinent to the real estate industry. Some of it seems to have snuck up on us, however, and it’s a bit like the Wild West out there. Believe it or not, there are real estate tech ethics that professionals can, and should, be employing in their real estate practices. Need an online presence that clearly establishes your real estate knowledge and experience? Check out LeadSites! Security cameras in homes for sale There are laws regarding recording other people’s conversations, but Janet wasn’t aware of them. And, the…
Seminar lead generation. No, not lead generation seminars. We’re talking about using a seminar to get listings and make connections here. First, are you done pulling your hair out and screaming obscenities about the current state of the real estate market? Good. It’s time to act and it’s time to fight back Let the other agents in your market beat up the FSBOs and expireds. For just a little extra work, go after homeowners who are considering selling and definitely want to hear from you. Attract these needles in the current market-haystack with a spectacular, brilliant, best-ever home seller seminar….
So much real estate news — coming at us so quickly and changing so rapidly—it’s hard to keep up with all of it. It’s been a busy spring and early-summer for the nation’s housing market. We’ve snatched a couple of stories from the media that you may have missed and feel they’re worth the read. Ready to take your marketing game to the next level, maybe share a little news of your own? Learn more about LeadSites, and start growing your real estate business today. Kids’ opinions matter A recent Sun Trust Mortgage-commissioned study finds that more than half of…
Ever notice Generation X real estate clients aren’t getting much attention? I recently read yet another real estate blog post urging agents to chase after Millennials (are there many who AREN’T currently doing that?). Although the post was written in the past month, the writer decided to repeat the oft-quoted NAR stat that Millennials make up 36 percent of the buyer pool, thus making them the largest homebuying demographic. Guess what? NAR breaks down generations into age groups that no real demographer uses. For instance, they claim that Millennials are age 37 and younger. It is commonly agreed that Millennials…
Landlord leads. Targeting landlords might be a niche you’ve never even thought of. But if you’re looking for new leads, it’s worth your time to read on and see how this novel idea might be a perfect fit for you. If your website isn’t generating leads, it might be time to consider a better one. Learn about LeadSites, and see how you can us it to grow your business. Face it, getting leads is tough, whether you’re trying organic lead gen methods or advertising. If you haven’t yet gotten the message from homeowners that too many of them have decided…
The sad truth about real estate community lead generation is that there is simply no quick way to do it. There’s no magic formula that will help you find clients in the next hour, day or even month. Whether it’s online lead generation, farming, direct mail or any other form, the very first step involves the creation of a relationship, followed by maintaining the relationship. Community involvement offers not only an exercise in relationship-building, but it’s a lead-generation technique as well. And, while you may think you don’t have the time for it, you simply can’t afford to ignore the…
There aren’t a whole lot of ways to generate organic real estate leads that won’t have you busting out the credit card. Which is probably why social media sites are so popular with agents; unless you buy ads, exposure for your business is free. Sure, Facebook is king of the social media realm, but there are other platforms that agents should consider. One of these is Nextdoor.com. If you call yourself the ‘neighborhood expert’ you can prove it on Nextdoor Nextdoor.com is a social media platform that operates on the neighborhood level, connecting neighbors who want advice, help finding their…
Want to hear something surprising? More than one-third of our nation’s veterans who are in the market to buy a home are unaware of the VA loan, according to a 2010 Department of Veterans Affairs survey. And they aren’t the only ones. Many potential tenant real estate leads are woefully ignorant of some very valuable information. “In the 35 largest housing markets in the country, nearly 14 percent of renters have high enough credit scores and incomes to afford a median-priced home in their market,” said usnews.com’s Devon Thorsby, quoting a Zillow study. So, what are they waiting for? Money….
Welcome to the world of real estate, newbie! You are now a licensed member of a group of professionals from varied backgrounds with one common goal: they all want to hit the big time in real estate. And that means focusing on lead generation strategies. How about that first day at the office? Felt a bit at loose ends, right? Sitting at a desk with absolutely nothing to do and no idea where to start is tough. All that stuff they taught you in real estate school is of absolutely no use to you at this point. What you…
You’ve seen those nifty diagrams about the life of a lead. Sure, you have. Pull one out and take a closer look – right there, between real estate lead generation and conversion. Nurturing real estate leads – See it? Lead nurturing You can’t get from one to the other without lead nurturing. So, why do so many agents get all ticked off when their leads don’t convert – despite the fact that they’ve done zilch to get them there? Because they’ve left out the most important step. Don’t let “I’m too busy” stand in the way. You simply MUST focus…
Did you get into real estate to make less per-hour than you can make at a minimum wage job? If so, keep focusing your efforts on first-time real estate buyers. If not, read on. First-time real estate buyers aren’t all that Take a tour around the web and you’ll find tons of articles (18,200,000 to be exact) geared to first-time real estate buyers. How to buy, when to buy, how to save for the down payment. It’s as if there are no other homebuyers Why are you chasing after first-time real estate buyers? Because (or so we learn on so…
Ok, we admit it: the word “probate” is a snoozer. Not only that, it implies something few of us wish to contemplate – DEATH. So, to put death anywhere near “gee, that’s a great lead-gen idea,” seems almost creepy. But, when you consider how few agents specialize in probate real estate leads, and how much money is on the table, you may quickly get over that slimy feeling. Somebody will list these homes, right? And most of the time, it’s an agent who just happened to be in the right place at the right time. Not an expert on probate…
“I think the baby boomers are still going to pick up books in the grocery store but everyone else is looking online first, researching second and then picking up the phone.” This from a very young agent in a thread at Active Rain. Myths like that one about baby boomers abound and it’s useless to try to dispel all of them, especially to younger generations. Suffice it to say, however, 87 percent of younger boomers – adults between the ages of 54 and 64—are regular internet users while nearly 70 percent of older boomers (65 to 72) use the internet,…
Seller leads are always the holy grail of real estate – but it’s easy to just view these mythical creatures as names and emails, phone number you can call, or worst, potential commission checks. Taking time to understand the seller’s experience can make you more effective in your pitch – and help you land more deals! The truth is, real estate agents do a bang-up job of informing consumers about how to buy a first home. Almost every agent’s site has information about the process and there’s even more available from non-real estate sites. Sadly, the same can’t be said…
Winter seller leads – is that a thing? Some call it the “off-season” for real estate, but successful agents know better – winter is a kick-hiney season to sell a home. If you aren’t telling potential clients about the winter advantage – right now – you will have an off-season for the rest of winter. The numbers don’t lie NAR statistics tell us that fewer homes sell in winter than in spring. Their studies show that in November, home sales slide about 8 percent. In January, they slide even more – 27 percent to be exact. These numbers make sense:…
Is your pipeline as dry as the Sahara Desert? Try these 53 HUGE lead generating ideas for real estate agents. PS: There is 1 lead gen idea that is so secret it will make your head explode.
Are you looking for real estate websites that perform? These 16 hacks are what drive the top real estate websites to succeed no matter the competition.
Get leads now! Check out the top real estate lead generation strategies that are getting agents just like you real results today!
Yeah – we’re back with a divisive idea that scares or excites agents – real estate niche marketing. In the dental field, a dentist who takes on all patients is typically known as a “general” or “family” dentist. In real estate, an agent who takes on all clients is just known as a real estate agent.
Crazy, isn’t it? When you need a root canal you’re referred to an endodontist. Need braces? You’ll see an orthodontist.
Want to buy or sell a luxury home? Work with any old real estate agent you happen to meet.
Facebook Lead Ads are the latest and greatest way to catch leads online! And now you can funnel them into your CRM instantly with LeadSites!
How can you capture 40 real estate leads this week? Follow Andrea’s lead to find your real estate niche and figure out what specific angle is going to work for you in your market. Here’s how!
Wondering how to get leads from blogging in your real estate business? Here’s one insanely easy tactic you can start using today (FREE templates included)
We’ve released another new feature to all current and future LeadSites users! Control everything that happens after you get a lead with our newest app Paths.
Want more buyer leads? Try targeting people interested in buying a foreclosure! Here’s your step-by-step guide complete with screenshots, templates, and done-for-you ad setups!
Copy and paste these real estate text messages and start converting more leads TODAY!
Learn the copywriting secrets of the pros: In this article you’ll discover how to create real estate landing pages that get more leads online!
Spring into action this season and get more leads! Here are 22 super simple ways to land more quality leads and listings without spending a dime.
Instagram lead generation ads, stealing SnapChat stories and the latest updates billion dollar businesses are using. We have all the latest in this post!
At Inman Connect last month in New York we had several folks eager to meet Tyler and Robert, the founders of Easy Agent Pro. Mostly to make sure they actually existed. Today we’re going to talk all about how Tyler, a professional clarinet player, and Robert, who at one point was running a yoga towel company, met and came to create Easy Agent Pro and build our digital network of 120,000+ agents. Let’s jump back a few years… Tyler and Robert met while working a part-time job in Albuquerque, New Mexico. Ty was getting his MFA in music at…
Afraid of missing out on leads? This post will eliminate your FOMO and help you land more qualified leads today. What are you waiting for? Let’s go!
If you’re already using Instagram, Stories can open new connections with your followers and grow your real estate business.
Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Here are just some of the ways you can use these new types of ads to stand apart from the competition: