15 Free Incredibly Useful Real Estate Organization Tools To Grow Sales And Beat Zillow
Are you looking for free real estate organization tools and sales tools? This list of 15 free tools will help you increase sales and organize your business.
Today, you’re going to learn the 15 free tools I use to stay organized and to grow sales.
Quick question first:
What’s the only way you’ll achieve success in real estate?
Answer: By achieving some competitive advantage over all the other agents and executing on that advantage daily.
Whew, establishing that competitive advantage can be tough. And that’s why real estate organizational tools are essential.
They make the repetitive processes of being a Realtor run smoothly. And free up your time to focus on more profitable activities.
The First Category Of Free Real Estate Organization Tools:
Did you know that over 70% of agents and over 90% of top producers use a CRM to manage their sales?
CRM’s allow you to manage your leads a ton better.
73% of home buyers say they will use the same agent again right after their purchase.
Yet, less than 30% actually do use the same agent.
This can all be solved with a CRM.
If you’re generating new leads with our LeadSites, you’ll definitely need a structured way to manage your leads.
A CRM is there to hold you accountable for your real estate marketing activities. And following up with clients.
Here’s the deal:
Streak is probably the easiest CRM in the world for me to recommend.
Why? They are free and easy.
If you use Google mail, you should probably check out Streak.
Here are a few of the cool features:
Free Canned Messages For Fast Response – Do you send your buyers and sellers the same messages a lot? This simple tool will let you send that message 10X faster.
Quick tracking – Want to track your messages? Streak lets you send messages with tracking straight from Gmail!
In addition to these 2 insanely useful tools, Streak builds a sales pipeline right into Gmail for you:
It is colorful and they even have a pipeline specifically setup for real estate:
When it comes to real estate organization tools that will help you succeed, Streak is a great first CRM for Realtors just getting started out there.
It has all the essentials and comes at a great cost. Free!
If you’re looking for a more standard CRM, Hubspot is a great tool for you to use.
They have a more traditional looking dashboard and have awesome features. Here’s a peek:
This free CRM will hook up to your Google Mail, Outlook, and Chrome.
You can keep all of your contacts separate from the deals you are currently working. And move people through pipelines. It’s a great tool to keep yourself organized and on task.
Finally, I’d also check out Insightly if you’re looking for a free real estate organizational tool.
They have a very generous free plan. And if you need to upgrade to their paid service. It is only $12/user/month.
When it comes to real estate sales tools, these three are probably the best free ones out there.
They let you compete with the top producing agents and Zillow almost instantly without dragging down your budget.
The next part of being a Realtor that gets out of hand is document management.
There is so much paperwork involved with every single transaction.
So, to make it easier, here are 4 real estate organization tools that will help you keep everything sane:
Are you trying to organize all your tasks and feel like you’re getting nowhere?
This simple project management software will help you keep things under control.
They give you the ability to create “cards” for to-do tasks. And boards for organizing all the things you have to do.
I highly recommend checking them out if things simply aren’t getting done in your business.
— or —
If you are finding it hard to remember who needs what done!
Here’s a quick video showing you how Trello can be used as one of your real estate organization tools:
Are you looking for a place to keep all your notes? Evernote is that tool.
But it goes so much further than that. Here are 50 ways for real estate agents to use Evernote on a daily basis:
While Dropbox maybe be good for storing files…
And Evernote’s great at taking notes…
You can create spreadsheets that everyone can update simultaneously. Or you can work on a Word document all at once. This is a great tool for collaboration with real estate teams!
Here are four articles that take an indepth look at this powerful real estate organization tool:
DocuSign is one of the leaders in the digital document signing space.They have an incredibly easy to use tool.
Do you struggle to get documents signed?
Do clients have to print forms out, sign them, and then scan them back?
This app and website makes that all a lot easier! You can have your clients sign forms for free. Plus, they have cheap paid plans that have tons of added value. Here’s a quick overview:
Finally, these tools will help you get more leads.
Here are 8 free tools that should help grow your audience size and attract more leads:
We use it to power most of our projects here for LeadSites.
You can use it in so many ways.
I highly recommend most realtors to have some type of WordPress based web platform.
This free app let’s realtors quickly and easily create video with their phones. I recommend video marketing on a weekly or bi-weekly basis. And Magisto makes that easy to do!
Their videos look great and stand out online.
One of the best places to put video is on Youtube.
The platform is the second most used search engine online. And often has results showing up on the first page of Google.
One of the most underutilized assets for Realtors is their Youtube channel!
You can create categories for videos and have specific videos for different types of people.
Here’s what I recommend:
1) Record 10 videos for buyers that explain every step of the buying process.
2) Put those videos into a buyer category and add a buyer video tab on your Youtube channel.
3) Setup an automated email sequence for your buyers in your CRM so they get these videos via email every couple of days.
This will do several things:
First, your buyers will feel buyer prepared and love your service. But you’ll also start getting a ton of views from your clients. This will translate into the video getting viewed by potential clients online! And you’re video marketing will take off.
Do you have a listing presentation?
Do you have buyer presentations?
You should share those on Slideshare. This free real estate sales tool is a great place to share slide presentations.
These presentations have great SEO benefits. You’ll find that after a few weeks of having presentations live on the website, they will have quite a few views.
Don’t forget a solid call to action on every presentation!
Do you have a website? Did you know your website can automatically post to social media with Hootsuite?
Do you like high quality design, but can’t afford to always hire a designer?
Are you looking for keywords that can help you gain rankings on Google?
Or are you looking to setup some real estate ads?
Google’s Keyword Planner is the free tool for you. Here’s a quick tutorial on how to setup Google’s Keyword Planner and how to find cheap keywords:
Yes, you read that right.
Pinterest is the best way to drive traffic and convert leads.
Here’s a quick tutorial about using Pinterest as a Realtor to attract Leads:
Are you interested in getting more leads, converting more leads, or smoothing over the sale process?
Either way, there are real estate organization tools here for you.
Let me know your thoughts and comments in the section below!
Let’s boost your lead gen.