Hey! I'm Tyler with Easy Agent Pro! We provide top notch marketing content for realtors... And we do it for FREE! I get excited about sharing tactics and strategies that can be implemented TODAY.
Here’s what we’ve got coming your way to ensure your LeadSite is lightning fast.
Coming Up
We’re continuing to improve speed on both ends of LeadSites.
If you’re a LeadSite user and want to see how your website scores around 90% on Google, here are some things to keep in mind.
You should see speeds in this range if:
You do not have a video homepage. If you have one of these, toss a blog article into the speed test tool.
You have optimized images. We’re working on an automated solution to automatically optimize all images on our network. But, it’s not ready yet. If this concerns you, contact [email protected] or optimize your images yourself. You should see speed scores like this.
Google Analytics & Tracking Scripts: Google analytics and Facebook tracking scripts are not cached. This means they will ding your score.
SSL (Secure Sockets Layer): If you have an SSL, you’ll notice your score is 2-3 points lower.
UI Kit
We’ve redone our entire backend with an emphasis on speed & consistency.
You’ll notice a lot of the buttons and input fields look different.
This new UI kit will help us ship uniform looking features quicker in the future.
It will also enable us to compress and combine some files later this week/early next to speedup the backend.
What’s UI?
This stands for user interface.
And is one major way we can improve the LeadSite user experience.
Really though, all you need to know is that your site is going to be faster than ever!
We’ll be posting more updates here on our blog very soon!
As real estate technology continues to change and evolve, so does the most important aspect of a seller’s job…
Property marketing.
Of course, capturing leads and providing excellent service to them when they become clients is also significant, but neither of these things will be possible without marketing.
Property marketing has never been easy and now there are so many ways to list your homes that it can be difficult to decide where to put your time, energy and money.
Your client’s property needs valuable attention in order to sell.
How do you make sure that happens?
Sure, a lot of marketing is trial and error, but wouldn’t it be nice to have a fail-proof way to get your listings in front of buyers?
And make it easy for buyers to learn all about the dream home you’re marketing?
That’s a lot of questions to consider upfront, but none of these are the one property marketing strategy that is constantly on every seller’s mind.
The burning question…
Should I build a single property website?
Read on to get your questions answered!
Why Single Property Websites?
First off, let’s define this.
Traditionally, a single property website is, well, all in the name.
It’s a website that is used to market a specific property.
One characteristic that makes them unique is the URL.
It will be the same as the address of the property.
Something like www.123mainstreet.com, for instance.
And sites like these allow you to totally customize the website experience for visitors and provide in depth details about the home that you may not be able to feature with an MLS listing.
They can look beautiful and simultaneously impress your seller while also attracting quality buyers.
However, there’s a great debate surrounding both the effectiveness and necessity of these sites.
Because building one, or multiple single-property sites if you’ve got a few listings, can eat up a lot of resources.
They take a lot longer to create than ads do and extra special attention to detail must be paid to ensure that your audience is impressed and motivated to take the next step.
And really, can ROI ever been 100% guaranteed?
Unfortunately not.
Whether you choose to roll single property websites into your long-term property marketing efforts or not, you should at least have the choice to do so.
And that starts with learning exactly how to build one.
Read on to find out exactly how to design a single property website.
Tools You’ll Need (Plus Costs To Plan For)
To make a DIY single property website, follow these steps:
Select a domain name and purchase hosting
Before you can dive into single property marketing for your new listings, you’ve got to have somewhere to host it.
And a domain name.
Use your server of choice, or check out GoDaddy to get started.
It’s a smart bet to choose the actual listing address as your domain name, but you can always get creative here.
You can look back to your most successful SEO search rankings and see if you can pull something together from any of those terms.
Something like “waterfrontretreat.com” may rank better than the full home address.
As for choosing a host, here are just a few to consider:
Once you get your domain and hosting setup, you need to install WordPress.
Choose and Install Your Theme
Once you have WordPress up and running, you just need to install a theme!
You can use ThemeForest to find some visually captivating options.
Quick Sale is a real estate-specific theme that lends itself well to single property marketing.
It includes IDX integration as well as lead capture options and costs $59.
Now, you can get to designing!
The EAP Solution To Single Property Marketing
At Easy Agent Pro we’ve developed a full suite of lead capture apps for agents to use on their custom website.
One of the most loved apps is Squeeze, a custom landing page builder.
Recently, we launched 5 new templates agents can customize, including a single property landing page that agents can use as their very own “mini site.”
Complete with navigation tabs, videos, and beautiful photos, you can create an entire marketing presentation with a single landing page!
You can insert the price and update the immediate features.
Plus, it’s easy to include a brief write-up about the property and all the juicy details buyers need to close the deal!
You can also pull in an entire image gallery!
And all it takes to swap them out is a simple point-and-click.
If that’s not enough, it’s just as easy to upload a complete virtual tour of the property for folks to see right after they opt-in.
Lastly, you can include a list of property features and amenities that can be updated at any time.
Of course, you can follow a few of the steps above and create a single property website and plug it behind your squeeze page, but with so much information already available here, you don’t even have to!
You can lockdown this landing page with our LeadLock app to capture information up front before leads get to view all the exclusive details.
Agents depend on a powerful real estate lead generation engine to keep the sales funnel full of prospects.
In order to keep yours up to speed, you’ve got to pop the hood and make sure all the smaller parts are in line to keep the engine running at maximum capacity.
Today we’re going to give your real estate lead generation engine a tune up to ensure it’s generating the best possible leads for your pipeline. And if you want to supercharge your lead generation engine, get a leadsite.
Let’s ride!
Develop Content That Connects
No matter how compelling your lead capture strategies are, they won’t measure up if you don’t have captivating content to support them.
Your real estate website should be populated with a library of diverse content specifically created with your lead personas in mind.
This is what you need:
Blog Posts
The cornerstone of your content will likely be your blogs.
If you’re a LeadSite user, you’re already used to receiving two weekly blogs from us to share with you network.
However, creating unique content specifically for your area is still a must.
Making a good impression starts with knowing the people you’re talking to.
You have as much to learn from them as they do to gain from you.
This knowledge will also greatly factor into the content you create and how you conduct yourself onsocialmedia.
To really understand your target demographic, you’ve got to do your research.
Think aboutwhoyour ideal client is.
What does this person look like? Do they work full-time? Have kids? Are they single or married? Homeowners? Renters? How much money do they make? What does this person value? What are their goals?
These are the people you want to speak to directly through your real estate blog.
eBooks
eBooks are a great value proposition for your leads.
And they’re super easy to create.
You can send them out via email, plug them behind a landing page, and use them to create an irresistible free offer on your blog posts.
The easiest way to land leads directly from your real estate blog is to include free, valuable content that your leads can get in exchange for their contact info.
A quick giveaway paired with a tactical pop-up is exactly what you need to take each post from a simple piece of content to a lead-generating magnet.
Your LeadSite comes with a pop-up editor that will make this a breeze.
Check out our Smart Popup app in this video!
Giveaways can be created in a variety of ways.
If you’re inclined toward writing, you can write one and add images in a simple word processor and just save the file as a PDF.
You can also use presentation programs like Google Slides, Power Point, and Keynote to create simple downloads that are more image-heavy (for those not inclined toward writing).
Need a more in-depth look at ebooks? Check out these posts too:
Video marketing has the potential to unlock dozens of new networks and prospects for you.
And you don’t even have to start a Youtube channel if that’s not your jam.
You can upload property and neighborhood tours, tease upcoming listings, advice-based videos, and even vlogs directly to your website.
This will set you up with a ton of unique content to share on social media.
Upload your videos directly to Facebook and link back for your website to start driving qualified leads to your content today!
Research and Market Reports
At first glance, market reports and findings may not seem like the most desirable content to include in your real estate lead generation engine, but they can be.
You can create monthly reports and even case studies to give your audience an informed and personal look into your market and community.
There are an unlimited amount of places online your prospects can visit to obtain more details about buying or selling their home, or moving to a new area.
You can make sure the content they land on is yours by providing unique content that can’t be found anywhere else.
Diversify Your Lead And Traffic Sources
The most successful companies balance their lead generation efforts across multiple channels.
We coach hundreds of real estate agents every month on how to generate leads online using LeadSites paired up with Facebook advertising.
The cool thing about social media is that it’s always growing changing and there are plenty of new ideas we can implement to grow our online presence and generate leads.
People like, comment, and engage with things on Facebook that are interesting to them!
Take a look at these two ads –
See what I mean?
Just like you’re going to be testing your giveaways and pop-up offers, the same can be done for Facebook.
Watch our complete marketing guide to get started!
In-Person
While so much of real estate marketing has gone digital, don’t overlook the value of face-to-face lead capture.
There are endless opportunities to serve your community in person and meet new qualified future clients.
Whether it’s through referrals, open houses, or community events, always be ready to show your market what you can do for them.
After you make initial contact, they can then visit your website and social media profiles to increase their confidence in proceeding with you as their new agent.
Include These 4 Elements In Your Next Lead Generation Campaign
An Offer They Can’t Refuse
15 Stellar Giveaway and Offer Ideas
Use this cheat sheet to create great offers FREE.
Ease your leads doubt or concern with an irresistible offer.
But how do you make them want it?
It’s all in the delivery.
The way you position your giveaway will determine its success.
With Smart Popup 2.0 for LeadSites, you can easily split test your buttons and customize the text and colors to determine what your leads really want.
Take your copy to the next level with this post from CrazyEgg.com.
Equally as important as your offer headline, is the call-to-action you pair with it.
You can also use Smart Popups to split test your CTAs and see which ones grab your audience’s attention.
You can and should use them anywhere that you’re marketing your offer.
Landing Page
You can take the same giveaway you’ve used on your blogs and stick it behind a perfectly optimized landing page to increase lead capture and conversion.
Just like your blogs and offers, the language on your landing page should instantly communicatevalueandurgency.
When writing headlines for a page like this, keep your target audience in mind. You can try a variety of headlines like:
Are stairs killing your knees? Get my exclusive list of single-story homes!
Empty nest? Downsize to a gorgeous, single-story home! Sign up to get an exclusive list of every single story home in Denver.
Or this one –
When writing the headline for your landing page, try a fresh take like this:
The 5 Secrets Every First-Time Home Buyer Should Know (But Don’t Usually Find Out Till After They Buy!)
3 Easy Tricks To Making Your First Home Purchase Fun and Stress Free!
7 Ways To Buy Smarter!How ToAvoid the Road Bumps Almost Every First Time Home Buyer Hits
Form
The most important component of your landing page is the opt-in form you provide to capture information.
The fewer fields your form contains, the better chance you have of converting those leads.
You want to create the least work as possible for your leads.
On the other hand, the more information you collect, the more likely you are to capture high-quality leads.
What’s the solution?
Do both!
Just as you split-test pop-ups, you can create multiple landing pages to track conversions and the ultimate success of the campaign.
This becomes particularly powerful when you create a Facebook ad campaign to promote your landing page and target your lead personas.
Have you been keeping your real estate lead generation engine well-oiled?
Let us know what strategies you’re taking action on today!
If you’re ready for a website that works as hard as you do – check out LeadSites. With a LeadSite, you can start putting your ideas into action and watch your business grow.
10X Your Conversion With These Personalized Email Templates
What’s a real estate funnel?
So glad you asked!
A real estate funnel is the system that guides your visitors in becoming leads, being nurtured into legitimate prospects, and eventually becoming clients.
Real estate marketing can be highly competitive.
In order to generate quality leads and stand out in your market, you’ve got to build well-oiled funnels.
Setup a home valuation squeeze page to target sellers
Created a Facebook ad campaign to send prospects to it
You’ve got their attention and now it’s time to make sure you keep it!
The middle of the real estate funnel for sellers is all about nurturing those leads and giving them as much value as possible.
Use the Texty app to send your leads an automated follow-up message and open up a quick line of communication.
You can also set this up directly in the squeeze page you just created with a custom message to all who opt-in there.
Here are 3 more seller-specific text scripts you can use.
#1 Hey there, I’ll have your home valuation ready ASAP. What’s the best way to send it to you?
#2 Hi there, I’ll have your home valuation ready ASAP. How long have you owned your property?
#3 Hey there, I’ll have your home valuation ready ASAP. Really quick – how soon are you looking to sell?
You can also follow up with your new leads with this introductory email script:
Subject: Your goal?
Hi <<first name>>,
Glad you signed up.
Over the coming days I’ll be sending you some things that will really help you make sure you sell your home fast and for more.
But first, will you do me a favor?
Send me an email back letting me know what your #1 concern is in selling your home.
When would you like to have the home sold by?
Sincerely,
Jane Agent
And this Value Email script as well.
Subject: Get more. Faster.
Hi <<First Name>>,
All of the fears and concerns about selling your house usually come down to 2 things:
Will I get the price I want?
Will it sell quickly?
The good news is, there are certain things you can do to help your house sell faster and for more.
Wanna know what they are?
That’s what today’s blog post is all about. Check it out:
[How To Sell Faster And For More] (LINK)
Jane Agent
Notice there’s a link to a blog post at the bottom.
You’ll want to focus on populating your website and supporting social channels with lots of highly readable content for sellers.
With the Smart Popups app, you can give your leads even more opportunities to opt in right on your blog!
This really is incredibly powerful. If you focus on sellers, you can create seller-focused blog posts, offer a free giveaway, and explode the number of leads you’re capturing for free with organic traffic.
Use these free, customizable eBooks we put together to get started with awesome free giveaways!
Once you’ve got your leads in the funnel, you’ve got to continue nurturing them.
Reinforce the value of your new-found relationship by sharing relevant content with them through email, social media, and, of course, your website.
Your clients and leads want personal attention and support.
This is how you’re going to get more testimonials, referrals, and qualified leads.
Seller leads can easily turn into buyer leads as well and introduce you to a network of their friends and community who can be worked into your real estate funnels.
By far, the most common mistake we see agents make when developing their real estate marketing funnels is trying to use them before they’re fully built.
In other words, agents bite off more than they can chew.
Now, instead of carefully executing on each layer of the funnel, you have a clogged-up pipe which few leads will be able to drip through.
Up front, you need to know that you will constantly be adding new lead generation sources into your real estate funnel.
However, there’s no point in layering on the next strategy until you’ve mastered the one before that, and the one before that.
Take Facebook marketing, for example.
What good is running an ad if you haven’t even completely filled out your profile?
And what is the destination of your Facebook ad?
If it doesn’t lead to a specific page on your website that was designed specifically for lead capture, you’ve wasted your time.
We’ve seen many agents create a list of 10-20 lead sources and attempt to go after them all simultaneously and then complain about their lack of success with the strategy.
If you’re immediately spreading your time and resources into a large array of outlets before you’ve found one to be even remotely successful then you will not find the success you’re looking for.
If you’ve followed us for a while, you may be familiar with the term Tyler coined to describe this kind of real estate funnel sabotage.
Download our complete guide to mastering SEO FREE.
Mastering SEO for real estate can be exhausting.
If you’re a LeadSite user, we know you’ve been doing your homework and executing on top SEO strategies daily.
Building InstaFarm pages, bulking up your ultimate keyword niche, and blogging for your area, are just a few of the SEO best practices your LeadSite can help you streamline.
Even so, these powerful, repetitive actions can often leave you feeling a little burnt out.
Are you battling a case of the blogging blues or feeling worn down from SEO fatigue?
We’ve got just the thing to get you back on track and back to ranking higher on Google.
Best of all? It’s automated.
Which means less work and more results for you!
This one app will make your SEO 💥explode💥 and 10x your search engine results.
You have to see it in action to believe it.
Here ya go!
Complete Guide To Real Estate SEO
Download our complete guide to mastering SEO FREE.
Can IDX Provide Value To SEO For Real Estate?
Is IDX “good” for real estate SEO?
Some pros would say no.
In this article, Inman News chatted with the former SEO manager at Move and Realtor.com to get some clarity on the subject.
They found that the challenge with utilizing IDX for SEO comes from its lack of uniqueness.
How can you optimize something that is also being delivered by tons of other websites?
It’s quickly going to start looking like spam, which Google will throw away immediately.
LeadSite InstaFarm pages take care of a lot of this because they give agents the opportunity to add content around their featured markets and listings.
Increasing their unique value and ranking potential.
But is there still SEO value in IDX?
We say yes.
And here’s how you can get the most out of it.
Introducing: IDX Target Areas
We created a new app that makes it easier to increase your Google rankings automatically with your LeadSite.
You simply type in a list of all the areas or zip codes you want to target.
Then, your LeadSite creates a link to all of your target areas on the front of your site.
This gives Google more pages to crawl on your LeadSite and increases the rank-ability of your property pages.
In other words, Google will now see all of your individual listings instead of just the ones you list via your InstaFarm app.
Here’s how it works:
1. Go into your new IDX app in the Apps section:
2. Select your Target Areas via the IDX App:
3. Put the embed code it gives you on any pageyou’d like:
4. The embed code generates a cluster of cities and zipcodes that your visitors can click on (and Google can crawl), like this:
Just 4 steps and you’re done!
Now all of your IDX listings are searchable.
Overnight, Google will go from seeing a couple hundred pages to thousands of pages.
Complete Guide To Real Estate SEO
Download our complete guide to mastering SEO FREE.
This can and should be added to any page on your LeadSite!
It’ll improve your SEO rankings and help you get free leads from search traffic.
Ready to check out LeadSites?
Get the true LeadSites Experience in our live webinar.
Plus, you can pick a day and time that’s best for you.
With the launch of the IDX app, we’re increasing the SEO for real estate effectiveness of your IDX by including a listing sitemap!
It lists every listing on your site by zipcode.
You can access it by going to APPS > FIND ME.
You’ll find the link listed right next to your other sitemaps.
LeadSites Leads Integrate With iHomefinder
In addition to adding a listing Sitemap to LeadSites and Target Areas for you to increase your SEO for Real Estate… we’ve also rolled out an iHomefinder integration with Paths!
That means LeadSites now can send leads directly into iHomefinder!
You can now add leads from Squeeze pages, Contact Me, InstaFarm or any other EAP App directly into iHomefinder.
This lets you drip IDX listings on all of your leads.
Both of these tools will absolutely help your SEO for real estate and make your content more visible to leads.
We’ll keep you posted on this roll out along with all other great future updates you can expect to see on LeadSites.
Still getting the hang of SEO?
In it you’ll find expert tips and actionable hacks to start ranking in local search results as well as how to incorporate them into your marketing plan.
These new updates are just a taste of what LeadSites can do for you.
Check out the rest of our apps and see just how powerful your LeadSite can be HERE.
That’s all for now!
Read these blogs for more great ways to explode your SEO for real estate:
Courtney runs Happy Turtle Marketing, a digital-marketing company that strives to help businesses grow and serve their audiences better.
Maybe you’ve seen Courtney around on our Facebook group, but here’s the deal…
When it comes to LeadSites, we trust very few people to help our clients get the most from our product.
Courtney is one of them.
Her grasp of real estate marketing is as good as it gets – she gets results.
While Courtney holds an MBA Digital Marketing, she didn’t go to college initially to become a real estate marketing professional.
Today we’re going to tell you how she went from working in public relations for a theater company, to being a trainer with Keller Williams when they launched the the eEdge Market System Leader, and finally how she got to where she is now.
Through Courtney’s impressive journey to becoming a leading real estate marketing expert we discovered the one secret agents can use to market smarter and land more of their dreams clients.
What she has to say might surprise you.
Ready or not, let’s jump in!
From The Stage To Home Staging
After graduating from a performance arts high school with an emphasis in musical theater, Courtney went on to pursue the arts in college.
Although she met her husband during this time, she quickly realized that the life of a touring performance artist wasn’t something she saw working for herself in the long run.
Luckily enough, Courtney was able to smoothly transition into studying business for the arts and get a more practical education – while still getting to enjoy performance on the side.
After college, she got into public relations and worked for a theater company.
Courtney credits much of her real estate marketing success to the skills she honed in the arts.
The level of creativity she gained while learning her craft gifted her a unique lens with which to view marketing.
“Theater people see the destination first and then put the puzzle pieces together to get there,” she said.
Having the end in sight before beginning a marketing campaign or project can definitely make strategy and implementation more cohesive.
She also discovered that her extensive training in acting and dance has allowed her to communicate with people in a more personal and authentic way.
So, how did she find her way into the real estate industry?
Courtney got her real estate license in 2010.
If you were active back then, you may have just cringed or had a good laugh over that one.
Courtney said this was a terribly year for real estate and an even worse time for new agents coming into the market.
But just as she pivoted from musical theater to business in college, Courtney recognized the challenges that faced her and adapted.
Instead of trying to fit her shiny circle in the tiny square of the 2010 housing market, she committed to learning everything there was to know about real estate marketing.
The first problem, she found, was that there weren’t very many resources readily available for her.
Agent websites were still living in the 90’s and the few agents and teams that had found their way to social media had little to no understanding of how to market themselves on Facebook or other platforms.
So, she invested herself in learning everything she could and set out to fill a very large niche for real estate marketing professionals.
Keep reading to find out how you can get a little of her magic in your business!
Mastering The Art of Real Estate Marketing
Courtney has learned a lot of things along the way.
Here’s what she found most all successful agents have in common as they work to become real estate marketing masters.
Most all successful agents accept what their skillset is as well the things that are not part of it.
This is not to say that agents shouldn’t spend time learning new things and challenging themselves, but often times if you try to do everything yourself you will end up not do anything well.
As Courtney put it, “Focus on your gift and don’t worry about the rest.”
Courtney suggests that agents do this by focusing on their gifts (skill sets) so they can learn to be unique in their job rather than following what others are doing.
Because what works for an agent in Tampa, Florida may not suit the market of an agent in Boston or Los Angeles.
Okay, but what if your gift isn’t in real estate marketing?
Perhaps it’s more focused on client relations.
Simply knowing what you do and do not excel at will unlock a world of possibility.
And luckily, we’re no longer living in the real estate climate of 2010.
You and your business can thrive and there are a ton of tools and resources literally at your fingertips.
All you have to do is choose what you will invest yourself in and give it 150% of your energy each day.
5 Expert Real Estate Marketing Tips
Download Courtney’s 5 Marketing Tips FREE.
The Myth of the Work-Life Balance
So, how do you balance your home life with the major time and energy you’re investing in your career?
As Courtney told us, you can’t.
The most enlightening part of our sit-down with Courtney was hearing her demystify the long-standing myth of the work-life balance.
Courtney owns two businesses, is a wife, mother, and loves spending time with her dogs and friends.
She is also incredibly passionate about and dedicated to giving back to her community.
Juggling all of these things on a daily basis is not possible, she says.
And we think she’s right.
Instead, Courtney said she strives for harmony.
Because the pie pieces will never be even, no matter how you slice them.
Each day, she focuses on achieving as many wins as possible.
So, when she has a successful work day, her family also sees the benefit.
And when it’s time to step away from the grind to devote time to her loved ones, she can return to business more refreshed and ready to dominate the next task at hand.
To maintain harmony, she focuses on fostering and protecting a positive and goal-oriented mindset.
No good can come from constantly being stressed out and operating in a fear-driven state.
Instead, she puts service first and focuses on being amazing at her job(s).
And encourages all real estate pros to do the same.
Each day, she sets aside time to read articles written by highly successful industry leaders to prime her positive mindset.
Part of protecting her mentality is steering clear of toxic environments.
Facebook groups are on the top of this energy-draining heep.
You know, the ones where folks go to complain, compete, and tear each other down?
Courtney doesn’t have time for that nonsense and neither do you!
Courtney says that she physically writes down her goals at least once per day so she can be inspired by what she’s working toward.
Again, keeping the end-game in sight.
Meditating on her goals helps her to start her day with purpose and intention.
Because she knows why she’s there and why she’s putting every ounce of her energy into any given project or occasion.
Then, when an inevitable low-point hits, she has conditioned herself to be more durable and able to work through the obstacles.
Why She Loves Easy Agent Pro
5 Expert Real Estate Marketing Tips
Download Courtney’s 5 Marketing Tips FREE.
Courtney loves quality real estate marketing tools and products.
She recommends LeadSites as one of the top products available to agents today.
“Their focus on Lead Generation, Consumer-Centered Sites and Agent Education is unmatched in the agent website market today,” she wrote on her website.
In fact, Happy Turtle Marketing has designed products exclusively for agents to use with their LeadSite.
We love you too, Courtney!
Some of Courtney’s other current favorite real estate marketing tools are:
This is more of a marketing and budget management tool. Courtney uses it to track all of her marketing dollars.
These days, it’s too easy to just throw $10, $20, $50 on a Facebook ad campaign without documenting your spending.
Soon enough, your monthly bill comes in and you have no idea where those funds went or what you have to show for your spending.
and…
Emojis! 😍
Courtney believes that leads and clients respond to visual cues quicker than words, so that smiley face you include in your email subject line or Facebook ad copy might be just the thing prospects need to get clicking!
👍
You’ll definitely be hearing more from us about Courtney and her awesome marketing services, so stay tuned!
Current LeadSite users can schedule a free 45 minute business consult with her HERE.
If not, now is a great time to get started! CLICK HERE to join our free, live webinar and learn more about the LeadSites experience!
Successful landing pages will massively increase your lead capture efforts.
Really, what’s the alternative?
Without them, you’ll simply be guiding leads to your website where they may or may not even find the information they’re after.
HubSpot found that according toMarketingSherpa’sLanding Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business’ homepage, not a special landing page. Plus, of the B2B companies that areusing landing pages, 62% have six or fewer total landing pages.
Your leads don’t have time for the runaround, and neither do you.
Visitors need to be directed to a landing page that was designed with one specific action in mind.
Folks who opt-in get what they’re after and give you what you want.
More qualified leads.
The discussion at hand now is figuring out what landing pages you need to create for maximum conversion.
Today, we’ve got 5 more landing pages for real estate that you need to build right now.
Let’s check them out!
Landing Pages For Real Estate #1: Coming Soon
This is a brand new Squeeze page template just released for all LeadSite users!
And it came highly-requested.
You’re probably well-acquainted with the “Coming Soon” offer.
This is a great way for brands to build excitement around a new product launch.
Or, in your case, a new house hitting the market.
This landing page allows you to highlight a great property, upload a teaser video, and of course have leads sign up to get more information once it’s on the market.
You can easily roll this kind of page into Facebook ad and email campaigns.
Landing Pages For Real Estate #2: “Full Details”
The “See More” teaser page might seem familiar, too.
After a property is on the market, one of the best ways to turn online leads into a showing appointment is with a landing page that gives them what they’ve been searching for.
And what exactly do leads want to see so badly that they’re willing to exchange valuable contact information?
Pictures.
We’ve all seen the mess of poorly filtered, blurred, and out-dated photos that often accompany listings.
Enough of that.
You can now tease multiple images to intrigue leads and upload the rest of them behind this beautiful landing page.
This template was built with Facebook marketing in mind.
Agents can easily highlight a single listing in an ad and keep audiences engaged by having them opt-in with their Facebook details as well.
You can even change the Facebook button!
In fact, one of our LeadSite agents scored 40 leads in just one week by using a Squeeze page template built for Facebook opt-in and lead capture.
Of course, the tried-and-true home valuation page had to make our list.
Only we’ve created a template with a more fresh and modern look.
Many are out-of-date, poorly designed, or not mobile friendly.
The example above, is just one of three templates you can build on.
If you prefer a more classic and traditional page, that is still powerful and captivating, take the first template shown above for a spin.
You can see in the 3rd template that you can actually use a custom map of your area as the background of your page.
Explore all the templates to find which ones works best for you and your leads!
Landing Pages For Real Estate #4: The Calculator
You asked for it.
And we listened.
The mortgage calculator page has landed!
This is an excellent tool for first-time home buyers and having it in your arsenal will allow you to give them the answers they need right now.
After they opt-in, you can followup with more guidance and hopefully show them a few listings!
Landing Pages For Real Estate #5: Single Property
This may be our most exciting Squeeze Page template yet!
The landing page functions almost as a mini website for a specific property.
If you’re looking for a way to make your listings stand out in the marketplace, there is no better way than a “mini-site” that’s completely dedicated to a single property.
Complete with navigation tabs, videos, and beautiful photos, you can create an entire marketing presentation with a single landing page!
You can insert the price and update the immediate features.
Plus, it’s easy to include a brief write-up about the property and all the juicy details buyers need to close the deal!
You can also pull in an entire image gallery!
And all it takes to swap them out is a simple point-and-click.
If that’s not enough, it’s just as easy to upload a complete virtual tour of the property for folks to see right after they opt-in.
Lastly, you can include a list of property features and amenities that can be updated at any time.
Do you have landing pages? If not, check out LeadSites which lets you build unlimited landing pages and gives you all of the templates you’ve seen here, plus many more!
Overall, just keep the purpose of your landing page in mind: Give value and make it easy for folks to convert.
We hope you’ll take advantage of these exciting new features!
If you do have landing pages for real estate, but still aren’t getting leads – here’s something to consider…
How many landing pages do you actually have? Companies who have 6 to 10 landing pages see over a 50% increase in leads when they add a few more pages to bring up the total to 10-15.
Why? Because more pages means more opportunities to convert.
Plus, this can have a big impact on SEO as well, which is one of the best ways you can increase your chances of driving more qualified leads to your site.
While solo agents and small real estate teams may not have the resources or manpower to send in trucks, boats and other major relief efforts like Keller Williams and other large brokerages, there is still plenty you can do to help your clients and their families weather the storm.
Here are 25 ways you can make an impact today
Before It Hits
#1 Listen to NOAA Weather Radio
The National Oceanic and Atmospheric Administration (NOAA) Weather Radio is a nationwide network of stations that broadcast weather from the nearest National Weather Service station. You can also follow warnings, watches, and forecasts 24/7.
Of course, you probably have your own favorite online new entities to follow, but tuning in to these official broadcasts can help guide the rest of your news gathering experience.
#2 Make Contact With Your Clients
As a community expert and leader, you shouldn’t hesitate to get in touch with your past, current, and even future clients.
Send a text message, make a phone call, or shoot over a quick email.
If you clicked the green button above, you’ll have a free PDF resource to download and include when you contact them, but at this point you can simply let them know that you’re thinking about them.
Whether you’re a seller’s or buyer’s agent, you’ve already made a significant difference in their lives and can continue to be a pillar for them during this uncertain and scary time.
#3 Benefits Of Flood Insurance
Other than figuring out if they’re living in an evacuation area, residents will be concerned with possible flood damage from the storm.
What they may not know is that home insurance doesn’t usually protect against flooding.
While flood insurance can be costly, it can also save a home.
Whether or not your clients are interested in purchasing flood insurance, the best thing you can do is give them the proper knowledge and resources to explore their options.
You might even know an insurance agent you can put them in touch with to start the process.
Empower your clients to protect their homes to the best of their abilities. Tell them to take note of loose shingles, leaks and any structural issues that could increase storm damage.
Owners should also look at the surrounding landscape and trim trees to remove any branches that may blow away in a strong wind.
Of course, storm drains and gutters should also be properly cleaned so water can be channeled away from the home as much as possible.
#6 Secure Important Documents
Make sure your clients know what documents they should keep with them, whether they’re leaving home or staying put until after the storm.
They should start by compiling all necessary documentation and creating digital files.
Then, the original copies of all documents should be placed in a waterproof bin for safe storage.
Personal: Birth and marriage certificates, divorce decrees, passports, diploma and military documents, Social Security card, and photocopies of your driver’s license and the front and back of all credit cards. Also include phone numbers of friends and relatives, because numbers stored on your cellphone may be inaccessible if its battery dies and you can’t recharge.
Home and property: Home deed, mortgage and closing statements; car titles; insurance policies or at the minimum, policy number and contact information for your agent and insurer; appraisal documents for jewelry and other valuables.
Estate: Your will, executor and estate planning paperwork, including names and phone numbers.
Medical: Medicare or health insurance cards, prescription records (especially for medications for chronic conditions such as diabetes and asthma), and contact information for your doctors.
Financial: Stock and bond certificates; IRA or 401(k) account numbers; bank statements; and tax records, including W2s and important receipts.
#7 Evacuation Zones
These resources will be valuable for those who are hunkering down to ride out the storm, as well as for those evacuating the area.
Evacuation zones were one referenced by the hurricane storm category, but are now named by surge zones – such as A, B, C, and D.
Check out if any of your farm areas fall into an evacuation zone. This should give you a good idea of any clients who will be forced to evacuate and also if any of your current listings are at risk.
#8 What To Take
Maybe you yourself are having to evacuate. Even if you’re staying put, encourage your network to prepare an emergency kit.
Water, one gallon of water per person per day, for drinking and sanitation
Food, at least a three-day supply of non-perishable food
Battery-powered radio and a NOAA Weather Radio with tone alert and extra batteries for both
Flashlight and extra batteries
First Aid kit
Whistle to signal for help
Infant formula and diapers, if you have an infant
Moist towelettes, garbage bags and plastic ties for personal sanitation
Dust mask or cotton t-shirt, to help filter the air
Plastic sheeting and duct tape to shelter-in-place
Wrench or pliers to turn off utilities
Can opener for food (if kit contains canned food)
#9 Resources For Pet Owners
Homeowners will likely have a plan in place for how they intend to get themselves and their families to safety until after the storm, but what about family pets?
In a crisis situation, owners may lose track of or even overlook their furry companions, so encourage them to have a plan in place for pet evacuation and storm safety during a disaster situation.
Just as each person in the family should be equipped with an emergency kit, so should all pets.
You can direct owners to this article by Your Local Security to ensure pets are protected.
#10 Back Up Electronics
Majority of every day electronics were not designed to withstand water damage. The bright side here, is that they are all more or less easily replaceable.
What’s not replaceable, is the valuable data they hold.
While the hope may be that your clients can head to safety in the homes of friends and relatives, many people have been displaced after Hurricane Harvey and the same will happen with Irma.
Companies like Airbnb are encourages hosts to offer up cost-free rooms to those seeking refuge from Irma and shelters continue to open their doors to those in need.
Whether you’re in Texas, Florida, or somewhere between, you are in a wonderfully unique position to help guide clients towards both temporary and more permanent housing accommodations.
#12 Capture Before Photos Of Home
Ask sellers and homeowners to take detailed pictures of their property prior to the hurricane. This is going to make assessing damage after the storm much easier and less frustrating.
During The Hurricane
#1 Revise Your Market Listings
While you’re riding out the worst of things, keep busy by putting together a new market listing for those who’ve lost their homes in the hurricane. Of course, it may be difficult to assess the actual damage until after the storm, but you can still start compiling a list of properties and even rentals to show clients.
#2 Create A List of Local Resources
This is also a good time to hop on your blog and start gathering some resources for your community. Food banks, shelters, volunteer networks, childcare, veterinary aid…etc. No one will know what services to offer up better than you.
#3 Use Social Media To Keep Your Audience Informed
You can share your blog on Facebook and continue to update your area in real-time via social media. Any of the tips we’ve given up to this point can be shared daily on your social media profiles.
Create a safe space for people to get and share information and resources.
Residents who have experienced massive flooding or have lost their homes will be in need of immediate housing.
Houses After Harvey is a Facebook group for agents and management companies created to assist those impacted by the storm in Houston. Agents are actively listing homes that were not damaged by flooding, or offering up rental properties to ease the transition for those who have lost everything.
Not seeing a group for your area? Create one and invite other community experts to join in!
#5 Be Available For Client Outreach
Depending on your personal circumstances, try and be available to followup with clients that reach out to you. Maybe they’ve responded to your initial contact or have started to interact with you on social media.
As long as it doesn’t cost too much emotional labor on your part, have conversations with them and keep in touch.
#6 Begin Crowdsourcing and Collecting Donations/Care Packages
If you’re still safe and dry, you can also start pooling donations for the neighborhoods that were hit hardest by the storm and even make small care packages for the clients you know will be struggling to recover.
You don’t have to do this on your own either. Get in touch with local businesses and other community experts and work together to provide relief donations for the greater community.
#7 Make A Contribution To Local Relief Organizations
If you don’t have the means to gather donations, you can still give back to your community during this time by making a donation or signing up to volunteer with a local trusted charity. Plus, you can spread the word about the organization and your involvement to get other folks involved, too!
After The Storm
#1 Feet On The Ground
First thing’s first, make sure that you and your family are taken care of.
If you’re in a stable place, it’s time to roll up your sleeves and join your local neighborhoods to help rebuild your community.
If you need more ideas on how to get involved, check out this post on Inman.
#2 Follow Up With Clients And Leads
Once the dust settles and the clouds clear, you can really start engaging with your clients. Pay them a friendly visit if it’s appropriate, or follow up via phone, text message, or email.
Alternatively, if you’ve been connecting with your community through Facebook you can reach out to clients and leads with a quick message.
#3 Home Inspection
Remember those Before photos you had your clients take? Here’s where they come into play.
Have clients first take all new photos of their property after the storm. They can make notes of obvious damages, but they should be able to compare both sets of photos to get a good idea of what damages occurred. This will be especially helpful if they plan to meet with a home insurance agent.
#4 Provide New Listings And Housing Accommodation Options
Hopefully you’ve found a Facebook group to post leads and listings in.
You should now also create a listings page specifically for the homes you have to offer after the storm.
Plus, if you know of any other housing options, include those on your website as well.
LeadSites Bonus Tip:
Use Paths to send your leads exactly where they need to go!
#5 Share Your Story
A hurricane impacts everyone. Don’t be afraid to share your storm experience with your network. And encourage others to do the same with you. Overcoming a natural disaster together can only deepen your bond within the community.
#6 Give Them This Resource Guide
Here are 5 steps your clients can take to begin rebuilding their homes and lives. You can print this to hand out while you volunteer in the community, mail it, or put it in an email!
Recently, Andrea has been executing on a lot of Facebook campaigns to drive qualified leads to her website.
She started with several of the niche real estate Facebook ads that have been generating great results for other agents.
Like this single-story home ad campaign.
Or this targeted foreclosure ad that landed Kasie 10 leads in 60 minutes.
Only these ads didn’t work for Andrea’s area. She didn’t get the results she wanted and leads definitely weren’t converting like they were for other agents.
Instead of continuing to run ineffective ads, or quitting Facebook ad marketing altogether, Andrea did something great.
She realized that not all ads, no matter how successful they are for other agents, work for every agent.
In fact, it’s this kind of one-size-fits all marketing mentality that too often causes agents to fail.
For Andrea, failure isn’t an option.
To push past this set back, she dug deeper and found herself a real estate niche suited for her farming areas.
And here’s exactly what she did to execute on it and land 40 leads for less than $80 in just one week.
What’s In A Niche?
You hear us talking about finding your real estate niche.
A lot.
But what comes to mind when you actually think of what it means to have a real estate niche?
Instead of thinking about your real estate niche as finding your place in the industry, think of it as filling a gap in the market and meeting a need.
The real estate niche you carve out for yourself allows you to become an expert in an area that is otherwise being undeserved or overlooked.
And not all niches are created equal. That’s the very thing that makes them unique and that will help you to succeed.
5 Niches You Should Be Farming
Download our list of the top 5 real estate niches FREE.
Back To Andrea’s Story
After Andrea stopped going after a real estate niche or two that didn’t work for her area, she set out to discover one that would serve her community.
Her findings?
Gated Communities
She quickly noticed how many local subdivisions were filled with gated communities that offer both security and exclusivity to residents.
To get started on her research, Andrea hopped over to Zillow to see what kind of results the portal generated for buyers looking for this specific kind of home.
And there wasn’t much available to her, or hungry buyers.
This is how she found her new real estate niche.
Your niche should offer value to your audience and knowledge that can’t easily be found elsewhere.
Next, she needed to compile a list of all the gated community homes in her area. And for Andrea, it was truly a labor of love.
Andrea was amazed at just how many listings she found that weren’t being pulled by Zillow or other highly-competitive sites.
If she as an agent couldn’t easily locate these properties, how would buyers be able to find them?
She created a market for every gated community home in her area and listed all of them in her IDX dashboard.
Then, she was ready to roll out a new campaign.
To start, Andrea created a landing page to send leads to when they clicked on her Facebook ad.
And then she made her Facebook conversion ad to drive leads to her landing page.
Keep in mind that up to this point Andrea has already been using Facebook to get leads, so all she needed to do was plug new details into a formula she was already comfortable and confident executing on.
She targeted second or third time homebuyers ages 40-65+ who are likely to move with an annual income of 100,000+.
What’s almost as important is who she didn’t target.
The top three categories she opted to exclude were:
Anyone with a profession in the real estate industry
Renters
Those with an annual household income less than $100k
Her final ad looks like this:
Notice how she included that this info could not be found on Zillow, which really drives home the immense value of her content and services. This is a great way to intrigue leads, especially if you’ve done your research like Andrea and can prove it.
Andrea also kept her verbiage cohesive and consistent across the Facebook ad and landing page. She found that this created a sense of unity and helped her gain trust with her prospects.
She decided to run the ad for 8 days, but noticed on day 2 that she still wasn’t getting great results.
Read on to see how she found success!
Try, Try Again + The Power Of A/B Testing
Instead of starting a new ad campaign, Andrea simply changed her landing page to see if that would yield better traction.
She kept the ad running and edited it to instead send leads to this new page.
Visually, this new landing page is a little more straight forward than the first one.
There’s a gorgeous picture of an ideal gated community along with details that align with her Facebook ad copy and then finally, the opt-in button.
But in this case, Andrea has given leads the option to simply continue with Facebook to get their free listings.
And this made all the difference.
Andrea discovered that directing leads to this page from Facebook and having a Facebook opt-in button created a more fluid experience for leads and encouraged conversion.
Now, instead of navigating to a web form, they can simply continue their Facebook experience.
Ultimately, Andrea ended up getting 40 leads at about $1.95 per lead.
In just one week.
If you’re a LeadSite user, you have several Facebook opt-in pages styles available to you.
What Andrea did here was organically split test two landing pages to discover which one performed better and landed her more leads.
This is something you can do, too!
In fact, we’re currently working on a brand new update that will let you A/B test squeeze pages from the very beginning.
Stay tuned!
Finding Your Real Estate Niche
Are you ready to get real results this week?
We’ve put together a list of the top 5 niches you should be farming right now to get leads!
5 Niches You Should Be Farming
Download our list of the top 5 real estate niches FREE.
A cold email is any communication you send before actually making that connection in person.
Unlike unsolicited spam, your contact has to opt-in for your emails first, like by signing up for your newsletter, downloading a free content offer from your website, or by connecting via an aggregate site likeZillow,Realtor.com, orTrulia.
Cold emailing as a real estate agent requires a balance between delivering value to your subscriber and encouraging them to reach out to discuss home buying or selling in person.
When we share our favorite cold email templates for agents later, we’ll assume you’re going to begin each one with Hi, Hello, or Hey followed by an auto-populated name.
It’s so easy for your email client to do this automatically and it works so well.
3. Valuable Content to Keep Leads Interested
To get your leads to continue reading your emails (and eventually follow your call to action), you have to sweeten the pot with something for them.
To provide valuable content to your leads that improves your open and click-through rates, you’ll need to segment your audience to determine where your lead is in the buying or selling process.
For example, depending on your type of lead, you may want to link to blog posts about what they should expect during the home-selling process, a free first-time homebuyer’s guide, daily listings in their area, etc.
4. One Single Call to Action to Direct Your Recipient
Don’t ask your intended receiver to browse hand-picked listings, follow you on Instagram, and check out your recent blog posts all in the same email. They won’t do any of them.
Give them one direct call to action (CTA) and that will be the only one they take. Conveniently, that’s exactly what you’re aiming for.
5. All Your Contact Details
This means adding your name, title, cell/work numbers, email address, agency website, links to your content, social media profiles, etc. You want potential leads to contact you however they feel most comfortable.
Yet less than a quarter of emails are actually optimized for mobile screens.
Don’t lose out on this huge chunk of readers just because your emails aren’t formatted right. You’ll gain the competitive advantage and notice higher open and click through rates as a result.
When you include these six must-haves in your cold emails, you’ll increase the chances of hearing back from your leads.
These points also create a general skeleton to follow when creating templates to use instead of constantly writing generic, repetitive emails.
8 Email Templates Every Agent Needs in their Pocket
You know exactly what you want to say at each touch point with your leads, but now you don’t have to waste the brain power or effort to do so.
When someone signs up for your newsletter or registers for notifications about listings on your site, take the opportunity to introduce yourself and make friends.
Don’t bombard your new lead with a ton of info. Keep it short and sweet.
Introduce yourself, quickly explain why you provide something of value, and clearly state your CTA.
Example
You’re smart for signing up for notifications about new listings in the City Heights area.
That market is so hot right now and you’ll be the first to hear about properties that fit your wishlist.
Over the past X years, I’ve worked with first-time homebuyers and seasoned vets in the City Heights area to find their dream home.
To help you during this exciting time, check out this blog post about the 10 Biggest Things to Look for During an Open House (link to content).
You can reach me anytime to discuss the market and your options.
This Works because people are more likely to work with and buy from people they know and trust. Consider your welcome email your chance to show subscribers why you’re in it for them.
2. The Here’s What to Expect Email
Send your welcome email immediately after you score a new subscriber; send an email to lay out what your new contact should expect the next day.
This email should give your lead an idea of how often they’ll receive emails from you and what those emails will contain. Show your client the value of your emails and they’ll start to look forward to them.
Example
How’s everything going with your home search in the South Bank neighborhood?
Right now you’re receiving emails whenever homes matching your preferences hit the market. And then I’ll be the first to help you find out if that listing is your dream home.
Expect a weekly email about the current real estate market in your area, including links to vital content and information to aid your search.
My doors are always open and my cell phone’s practically glued to my hand. Don’t hesitate to reach out!
This Works because you’re specifically showing your leads the service you’re going to provide to them (for free), which keeps them on the lookout for your upcoming emails.
3. Your Content Emails
In case you haven’t noticed the pattern, delivering value to your subscribers is the number one way to gain their trust and loyalty — and every Agent knows these are both necessary for establishing a relationship and making a sale happen down the road.
If you’re not already active with blogging or social media, consider creating (or outsourcing) high-quality content for your subscribers.
Vary your content between information only you can create (like local guides) andcurated content you think your mailing list would be interested in.
Example
Happy Friday!
Did you get a chance to read our most popular blogs of the week? If not, here’s your chance to catch up:
Insert blog titles and links
And in case you missed this week’s new listings in the North Ridge area, here are the 5 most viewed homes of the week:
Listing 1 (link)
Listing 2 (link), etc.
This Works because you’re establishing authority and credibility with your target audience. That means showing your subscribers that you’re the Go-To person when it comes to information about the local housing market, schools in the area, home values, etc.
Plus, including a few of the most recent listings provides your subscriber with value from opening your email even if they don’t click to read your content.
4. The Testimonial Email
So much of your business is referral-based because people value the experiences and recommendations of others they know.
What better way to prove you’re the right agent for the job than by showing your leads how happy you’ve made other people and families?
Example
I hope you’ve had a chance to browse some of the listings I sent over in my last email — houses in this area go fast!
If you haven’t already done so, here’s the link to my blog post about the best ways to position yourself as the right buyer in a hot, competitive market (link to blog).
Locals just like you were surprised to learn how quickly they needed to act to secure the home of their dreams in their ideal neighborhood. Check out a few of their stories about working together:
(Include two or three short testimonials)
You can head over to my website to read more testimonials here. (include link)
I’m not only here to help, I’m excited to get started on the most important search of your life. Let’s find your property nirvana together.
This Works because when you frame a recent home-buying story around a testimonial tied to the specific market your lead is interested in, they’ll want (and expect) you to do the same for them.
5. The Learning More About You Email
When you notice a drop in your open or click through rates, or your new subscribers are opening your emails, but not contacting you, it’s time to gather more information about what they’re truly looking for.
Example
I hope you’re finding the content I’m sending along helpful and informative for all your home buying decisions.
To make sure I totally understand what you’re looking for, I’d love to meet with you at my office, or at the new coffee shop on Elm Street, to discuss your wishlist in detail.
You can reach me by replying to this email or contacting me by phone. My number is:…
In the meantime, have you read my clients’ favorite blog posts about buying a home for the first time?:
The 10 Biggest Things to Look for in a New House
How to Become a Well-Qualified Homebuyer (and skip ahead of the pack!)
Please don’t hesitate to reach out; I look forward to hearing from you!
This Works because you’ll be gaining valuable insight about your target audience so you can create content that better connects with them. That will increase your chances of working together.
6. The Wellness Check / Haven’t-Heard-From-You-Yet Email
You won’t hear back from all your leads, and that’s okay.
Whether they were just casual browsers or decided not to take their house-hunting to the next level, they’re still interested in receiving your emails if they haven’t unsubscribed from your emails or marked them as spam yet.
Give them a poke to let them know you’re still ready to help.
Example
Have you seen any homes you want to tour lately?
There’s an open house at 123 Magnolia Street this Saturday at 1 pm I’d love to meet you at! (insert invite)
If your search preferences have changed, you can update them here so you receive properties that better fit your new search. (include link)
Reply to this email and I can change your home criteria search preferences for you or remove you from the email list and notification system if you’d prefer to meet in person and have me search for your dream home instead.
Please don’t hesitate to contact me. I’m looking forward to learning more about how I can help you find your perfect home.
This Works because you’re encouraging contact without being pushy and still providing value. Whether they take you up on this offer or not, they know you want to help.
7. The No Longer Available Lead
When a new lead comes through as the result of a listing another site hasn’t taken down yet, don’t let the lead off the hook just yet.
Example
I loved that house in the South Shores area, too, but unfortunately it’s no longer available.
If you’re still interested in the other amazing properties in the South Shores, check out these South Shores listings that are still available:
Property 1 (insert link)
Property 2 (insert link)
Property 3 (insert link)
I’d love to help you find your perfect home in the South Shores ASAP.
(insert signature)
PS: If you need a cheatsheet of the South Shores area, I’ve attached one to this email. Hope it helps!
This Works because you’re grabbing a lead that may have otherwise walked away if you didn’t present them with other options and a free guide to get them to stick around.
He may not have told you, but I helped Tom save thousands during the purchase of his first house. We found his dream home together in a tight market in less than six months!
Can I buy you a cup of coffee sometime this week? I haven’t been to the new coffee shop on Willowbranch if you’d like to discuss your home search more in person.
Give me a ring or reply to this email and we’ll meet soon!
This Works because name dropping establishes credibility and builds a bridge to a future relationship. You’re also showing off the benefits that their acquaintance received thanks to your help (and how you’ll try to do the same for them).
Start Your Cold Email Campaign Now and Upgrade Your Leads from Potential to Loyal Customers
Cold email templates guarantee you always automatically have the right words to say at the right touch point with your leads, no matter where they are in your sales funnel.
Just learn how many emails to send without annoying your readers, as78% of people have unsubscribed because a brand was sending too many.
Ansty buyers should receive new listing emails at least every week if not every day; casual shoppers should have a monthly email from you at a minimum.
Always remember to deliver value, make your emails about your potential customers, and give them one specific call to action to follow and you’ll find success with cold email marketing as a real estate agent in no time.
Time and time again, it’s been proven that your real estate blog is a great tool for increasing your online presence, getting traffic to your website, and sharing valuable content with your audience.
But as real estate agent, the real question is: How do you turn blog traffic into leads?
It’s actually easier than you think.
To get the best leads on your blog, you’ve got to give them something they want and can use right now.
And we’ve got the single most powerful tactic you need to do just that.
Here’s how to turn your blog into a lead-generation machine!
Did you click the button at the top of this post?
If you did, you know that this real estate blog (on almost ALL of our blog posts) includes a free giveaway.
And if you didn’t, you still know that there’s a free resource for you here. We capture literally hundreds of email every single day with this insanely simple strategy.
With the latest app update in LeadSites, you can easily do the exact same thing!
The easiest way to land leads directly from your real estate blog is to include free, valuable content that your leads can get in exchange for their contact info.
A quick giveaway paired with a tactical pop-up is exactly what you need to take each post from a simple piece of content to a lead-generating magnet.
The setup literally takes 1 minute.
And this is how it’s done:
Get Leads From Your Real Estate Blog, Step#1: Use Smart Pop-Up 2.0
In the app section of your LeadSite dashboard, click on the Smart Pop-Up app.
Your brand new version will look like this:
You can now create custom smart popups specifically for your blog and start capturing leads!
This really is incredibly powerful. If you focus on sellers, you can create seller-focused blog posts, offer a free giveaway, and explode the number of leads you’re capturing for free with organic traffic.
Here’s an in-depth walkthrough on how to setup blog popups with Smart Popups 2.0:
You could setup a similar system by creating links to Squeeze pages from your blog. (That’s how some of our clients have been capturing leads with their blogs for years!)
But Smart Popup 2.0 makes this process much easier — for both you and your site visitors!
First, it’s easier to setup for you. Our popup editor makes setting up (and even split testing) new popups a breeze and you don’t have to go through the full Squeeze page setup.
Second, the popup doesn’t force your site visitors to leave the blog post they’re already reading. They can simply signup for the free download… And keep reading!
Plus, smart popup makes it simple to embed attractive buttons into your text without any graphic design required!
What to include in your giveaway?
The next question we always get when it comes to getting more leads with your real estate blog is…
What do I give away?
Basically, you want to give away something that’s related to the topic of your blog post. You have a much better chance of getting leads from your blog posts if you keep your content topics connected.
So if you’re writing a blog post called: “The 5 Mistakes Every First Time Homebuyer Makes” …
You might consider offering a downloadable guide called “The Ultimate Guide To Buying Your First Home”.
If you’re writing a blog post called: “7 Questions To Answer Before You Sell Your House” …
Just remember that your goal is to build trust with people visiting your site. So whatever you give away, make sure it’s truly helpful and valuable information.
Giveaways can be created in a variety of ways.
If you’re inclined toward writing, you can write one and add images in a simple word processor and just save the file as a PDF.
You can also use presentation programs like Google Slides, Power Point, and Keynote to create simple downloads that are more image-heavy (for those not inclined toward writing).
Need a more in-depth look at ebooks? Check out these posts too:
If you’re a LeadSite user, use Smart Popup 2.0 to customize the blogs we give you every week. Share your blog posts on social media and start capturing more leads!
Coming up with blog post ideas can be tough, especially without real estate keyword tools to act as your guide.
Even if you have found a few keywords for your niche, you’re still going to be wondering if they’re going to get you any traffic.
As well as if your competitors are also trying to rank for the same terms.
Plus, how can you know if you’re publishing content people actually want to read?
Today we’re going to tackle these problems and more!
We’ve rounded up 6 real estate keyword tools that will help you dominate your market in no time!
Let’s dive in!
Google Keyword Planner
In the video above, you can see exactly how to access and setup an Adwords account. It will also quickly guide you through how to use the rest of the real estate keyword tools we’re going to be covering today.
After you get through the basic setup,
You can then unlock the power of the keyword planner.
The best way to discover keywords is with the Google Keyword Planner. This tool by Google shows you approximately how many people are searching a certain phrase every month.
With it, you can find the best terms in your area to optimize your website for. And you can also use the tool to find creative keywords in your market that might be opportunities you didn’t know about.
In the above search, I typed in “toronato real estate” and then was given the top-rated search terms. With this, you can also see how competitive each keyword phrase is and plan accordingly.
You don’t even have to bid on these! You can simply use Adwords to choose the key terms you want to write about and start ranking for in Google.
Buzzsumo
This is a tool for seeing what’s popular online. More so, it lets you know what’s being shared and what folks are most interested in.
Buzzsumo will take out a lot of the trial-and-error efforts you go through while blogging and even how you target audiences when you’re ready to setup a Facebook ad campaign to get your blog seen.
Once you know what’s popular, you can use this research to inform your demographic and other targeting specifications for Facebook ad campaigns.
We all like to know where our time and money is going.
So, if you’re struggling to come up with relevant and engaging blog ideas, start here.
You can then see what content is getting shared the most on Google and social media.
While Buzzsumo isn’t a free service, you can use this search function with a free trial to start gathering research, ideas, and inspiration for your own real estate blog. Especially if you’ve narrowed down some topics from your Google Keyword Planner.
Additionally, you can get insight into what your competitors are talking about AND ranking for.
Google Correlate
In addition to the Google Keyword Planner, you’ll also find a great real estate keyword tool in Google Correlate.
This will help you match up your keywords with other relevant keywords and phrases.
When you type in a keyword you’re trying to rank for, Google Correlate will pull up the search volume, but will also show you related search terms.
New Construction was the top phrase correlated with “selling my home.”
And would be a great topic for a blog to target those relocating to your area.
Plus, you can see what else people are searching for. This is a great way for you to get to know your ideal clients better and come up with high-quality content they will find both shareable and valuable.
Also in the search results, we can see that “construction loan” and “ranch home” are also highly-searchable, yet niche terms. If you notice a lot of construction projects or neighborhood renovations happening in your area, you could do a guide for both buyers and sellers in that market.
There are several other loan-specific searches that show up beyond construction, so why not put together a guide on the various loan types buyers and sellers are already looking for?
Moz Keyword Explorer
Moz is one of the leading SEO blogs. They also have a pretty useful tool for examining why your competition ranks well on Google. The key thing withreal estate SEO is having backlinks and content. Moz shows you precisely what backlinks and content are providing results for any website.
The key thing with this tool is to take action on the results. Don’t just look at your competition…But figure out what they did and reverse engineer it.
Google Search Console
After you pull together your real estate keyword tools and get some ideas flowing, you can keep up with your results with Google Search Console.
You can analyze clicks from Google searches, receive alerts for site and URL errors, and test to see if Google LIKES your content!
All you have to do is verify your site by registering your “property” – that’s your website, to get started.
This is a free tool and a great way to gain a deeper understanding of how Google assesses your site so you can ensure you’re optimizing its performance and get better and higher search results.
Spyfu
Finally, Spyfu is here to help you get a leg-up on the competition. Spyfu isn’t exactly being sneaky about their offerings, either. It’s a keyword tool that lets you take a sneak-peek at the keywords your competitors are ranking for.
If you notice a competitor slipping into your niche, you can plan for it as you develop future marketing campaigns to ensure that you come out on top.
You can also compare paid ad results with organic searches.
If you’re not sure who your competitors are, you can also “Google” yourself by typing in your own real estate website and seeing what pops-up. This can be eye-opening as well!
And there you have it!
Are you currently using any of these real estate keyword tools to help grow your business?
Let us know which one you like best in the comments!
Worried about writing powerful blog headlines that convert?
Make sure you check out this video!
Now, you’ve got everything you need to blog smarter!
