Summer Curb Appeal: Tips for Attracting Buyers to Your Listing
Enhance the attractiveness of your property listing this summer with our expert tips on curb appeal. Learn how to captivate potential buyers and make a lasting impression.
Enhance the attractiveness of your property listing this summer with our expert tips on curb appeal. Learn how to captivate potential buyers and make a lasting impression.
As a real estate agent, you know the importance of sustaining a steady and consistent flow of new leads. Often real estate agents tend to focus on either buyer leads or seller leads as their specialty in the market. While it is beneficial to know how to cater well to each type of lead, attracting both will help improve your career and increase profits in the long run. If you are just starting, you likely have found more luck with either buyers or sellers and are now looking to reach out to the other demographic. Whether you are new to…
As an agent, one of your many duties will be working with homebuyers and managing their expectations. How you deal with those expectations can have a huge impact on the final sale.
One of the biggest myths that potential homebuyers suffer under is that they need a 20% down payment to buy a home. It’s crazy in light of the fact that agents do an amazing job of trying to dispel the myth. The second biggest real estate myth is that consumers with poor credit can’t buy a home. In fact, “bad credit home loans,” “bad credit mortgages” and “how to buy a home with bad credit” are up-trending search terms on Google, especially in California, Texas and Florida. If you have clients who are feeling shut out of the housing market…
In today’s market, being a homebuyer can be a bit scary. As their agent, you owe it to your clients to help them through the process. Today, I’m exploring what to communicate to homebuyers to make sure they stay informed and optimistic
For sellers, the real estate process is full of confusing processes, from choosing an agent to the final handshake. Buyers have their share of headaches too… Take insurance, for instance. There’s PMI and MIP, homeowners insurance and title insurance. The average real estate consumer knows little about many of these processes, leaving it up to agents to educate them. Are you ready to do so? The clearer you can explain the escrow and title processes, the better your clients will perceive a high level of customer service. And being known for that is the bedrock of a business built largely…
When it comes to buyers, how do you convince them you’re the right agent for the job? If you find yourself struggling to work with buyers, consider these tips to help you build trust with real estate buyers.
If you’re struggling to find real estate buyer leads, look no further than military homebuyers. A large group of homebuyers who may need more help navigating the complexities of their situation, such as a VA loan, military homebuyers are a great choice for helpful agents.
The current real estate market seems to be confusing the “experts.” This is especially evident when it comes to their predictions on where home prices are headed. Zillow’s “economic research team,” for instance, sees a “… 1.8% drop in prices through October 2020.” Both the NAR and Mortgage Banker’s Association, on the other hand, see price increases in their crystal balls (3.8% and 4.0% respectively). Agents we’ve spoken with are more concerned about the tightening inventory that their buyers are facing than price increases or decreases in the future. Right now, they need homes to sell to eager buyers and…
As we begin to see low demand for new leases in response to COVID-19, it would seem that now is the perfect time to help renters turn into buyers. But how do you even FIND these elusive leads? And what do you do once you’ve found them?
Consumer behavior is likely to change when the COVID-19 pandemic finally ends. Today, we’re looking at some of the trends that are likely to lead to homebuyer preferences in the post- COVID-19 market
Have you ever breathed a sigh of relief when you find out that your new client isn’t a first-time buyer? We get that many agents love working with them. But, let’s face it, first-timers are time-consuming and quite labor-intensive. For agents who don’t frequently work with this type of client, it’s all too easy to forget that they know nothing about the process. Which only causes more problems for both of you. We’ve put together a list of the homebuying processes that most elude or confuse first-time homebuyers. Feel free to make your own, based on ours, and do include…
Tired of losing leads to real estate portals? Here’s what you need to know to beat Zillow and maintain a human connection with your leads.
When inventory is tight, finding the right home for your real estate buyer leads can be a challenge. Here are 3 ways to find a home for your buyers in a tight market.
Working with affluent homebuyers can be extremely rewarding. However, as far as real estate niches go, it’s one of the harder ones to break in to. Here’s everything you need to know about working with this holy grail of homebuyers.
If there’s one group that needs your counsel more than any other, it’s first time homebuyers. Those misty-eyed wanna-be homeowners with a pile of expectations and zero real-world experience. It’s not like you don’t have a gazillion things to do as a new agent, right? Then, along comes Easy Agent Pro with something else to throw on your plate. But, this “something else” is important. Especially if you hope to someday end up with a largely by-referral business. To get there, you’ll need to learn all you can about ways to provide your clients amazing customer service. It’s the agent…
Buying a house is an exciting time for anyone – and as their agent, it’s your job to help them find that perfect place they’ll soon be calling “home.” Another important part of your job? Managing those real estate buyer expectations.
For many first time home buyers, it can be hard to know exactly what they’re looking for. Follow along as we list the essential things your first time buyers should be thinking about when they’re getting ready to find their dream home.
A real estate listing agent’s nightmare is when headlines read “At last more choices for home-buyers.’” What it should say is “Oh, crap, how do I deal with this?” That’s right – we’re entering a real estate buyer’s market. I once considered myself a listing agent (before I left the industry). I think it’s safe to say that buyers’ agents vastly outnumber us. And, like Trump’s supporters back in November of 2016, these buyers’ agents are getting ready to gloat. Can you blame them? After all, for the past couple of years they’ve put up with their clients facing multiple…
Aside from the pros and cons of holding open houses, giving closing gifts to buyers at the end of a transaction is one of the most hotly debated topics in the industry. To be clear, both sides in the closing gift argument make compelling points, so the answer isn’t obvious. Whatever side of the argument you fall on in the great closing gift debate, you’ll want a professional online presence from the start of your relationship with your leads until the very end. Be sure to check out LeadSites for more info. To give, or not to give? Let’s dive…
I recently watched an online video, posted about two years ago, titled “4 Things that Buyer Leads do that Realtors Hate.” I don’t, first of all, get why this agent took the time to create it and, second, why NAR felt the need to post it on their site. It’s just wrong, from the topic to the content. First, the agent opens the video with the statement: “I’m not gonna lie, there are things that buyer leads do that I absolutely hate.” Guess what lady? There are things AGENTS do that buyer leads “absolutely hate” and, since they are the…
Did you get into real estate to make less per-hour than you can make at a minimum wage job? If so, keep focusing your efforts on first-time real estate buyers. If not, read on. First-time real estate buyers aren’t all that Take a tour around the web and you’ll find tons of articles (18,200,000 to be exact) geared to first-time real estate buyers. How to buy, when to buy, how to save for the down payment. It’s as if there are no other homebuyers Why are you chasing after first-time real estate buyers? Because (or so we learn on so…
Easy Agent Pro is busting out the crystal ball, dusting it off and gazing into it deeply to divine who you’ll be working with next year. When we’re finished, you’ll be raring to hit that 2018 business plan. In the meantime, who are the 2018 homebuyers? Who are 2018 home sellers? The two types of homebuyers in 2018 If you thought “liars and really-good-liars” when you read that, think again. According to NAR, the typical homebuyer is 45 years of age, married and earns a median household income of $88,800. That means these buyers are members of Gen X, despite…
How well do you know your buyers and sellers? Use these stats to up your lead generation game, and feel free to share them on your own agent blog!
Wanting to up your Facebook Ad game to land more buyers and sellers? Here are two powerful tactics to kill it with Facebook
Ever been yelled at by a client through email? Or not known what to say during a cold email? Save time and get out of tricky situations with these emails!
Want to get 20+ extra leads per month that your local home builders otherwise would have gotten? Here’s a copy+paste strategy to nail down that lead gen
Looking to get better in real estate? These real estate blogs will teach you everything from social media marketing to advanced business building tactics.
Is having low housing inventory costing you deals? Check out these 7 ways to find the perfect house for your buyers (Hint: You might gain a listing too!)
Zillow and Trulia don’t want you to know these secrets they use to generate real estate buyer leads. Learn 12 ways to get more real estate leads today!
Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Here are just some of the ways you can use these new types of ads to stand apart from the competition: