Soi Part Ii – Reaching Out To Your Real Estate SOI
So, you know how to build a great sphere of influence. Now it’s time to talk about getting leads through SOI marketing – Here’s some info to get you started.
So, you know how to build a great sphere of influence. Now it’s time to talk about getting leads through SOI marketing – Here’s some info to get you started.
There are a number of reasons why people aren’t selling their homes. But some reasons are more common than others. How do you deal with these fears and help clients sell?
It’s that time again – We’re breaking down the biggest bits of February real estate news. This month there’s a lot of news that your future clients will want to know – Be sure to pass the info along to them!
As a kid, when you wanted to learn something new, you’d ask someone to help you learn. Why do we lose that instinct as we get older? If you want to grow your business, consider real estate coaching.
The real estate biz has come a long way from the tired practices of the 80’s and 90’s – but that doesn’t mean it isn’t without its glaring faults. Here are 15 useless real estate practices you need to ditch to be successful in 2020.
So you’ve built a real estate sales pipeline, and now you’ve got leads sitting at the top of the funnel. How do you move them from a new prospect to an interested future-client?
So you’re ready to build a real estate sales funnel. But where do you begin? In this piece, we’ll explore everything you need to consider as you build your new sales pipeline.
Real estate is an ever-changing game. With these changes comes new ways to reach out to leads. As we enter the new year, we’re looking at one of the most promising means of communication for agents – real estate text messages.
What is a real estate sales funnel, and how does it get you clients? Today, I’m breaking down the key things every new real estate professional needs to know about funnels.
NAR recently released their Top Ten Outperforming Metro Markets Report for 2019. Was your city in the list? Find out now as we break down the top performing cities of the year
Holidays put a dent in your budget? Here’s a little secret: You don’t need to blow your budget to get leads! Here are some real estate marketing strategies you can do for little-to-no money.
The holidays can lead to some massive slowdown for your business. Nobody wants to buy a house during the usual festivities. Why not get ahead of the curve with these real estate blog ideas?
If you’re a new agent and the money isn’t flowing yet, budgeting is key. Here are some budgeting tips for real estate professionals you can use to stay in the black until your business takes off
When you get a new online real estate lead into your funnel, when and how you respond is crucial. Here’s what you need to know to convert more leads into clients.
It’s almost 2020 – How are those real estate business goals looking? There’s no time like the present to work on your marketing plan!
Tired of losing leads to real estate portals? Here’s what you need to know to beat Zillow and maintain a human connection with your leads.
Looking for autumn real estate lead generation ideas? Here are 10 ways to get hyper-local and generate new leads just in time for the holiday season.
Today we’re discussing two acronyms that are critical to a successful digital marketing strategy for real estate agents – SEO and PPC.
What does it take to have a website that generates leads? We break down the biggest missteps real estate professionals can make when planning out their digital marketing real estate strategies for 2020.
I got another email from that agent today. When I first started receiving them, they were somewhat interesting and in newsletter form. Now, they’re blatant appeals for business and the emails I receive on an every two- to three-week basis are identical. And annoying as hell. And, at this point, with her becoming the Queen of Spam in my email inbox, if she were the last real estate agent on earth, I’d sell my house FSBO. Let’s make sure you aren’t annoying the you-know-what out of all those folks you’re dripping on. It’s time for a reminder of what it…
2020 is right around the corner! What are the most important factors when considering digital marketing strategies for real estate agents?
Ready to explore how digital marketing can help you grow you real estate business? Then you came to the right place! In this special 2-part series, we break down everything you need to know about digital marketing for real estate agents in 2020 and beyond.
Artificial intelligence, machine learning, neural networks – just the latest in “new” real estate lead gen lingo that ahead-of-the-curve agents are starting to use. Then, there are the new-that-quickly-became-routine ways to generate real estate leads: social media, Google ads, buying leads. In all the clamoring for the latest, greatest yet easiest lead gen techniques, the tried and true have been shoved into history It’s a pity, really, because some of these methods are brilliant and proven to work. Let’s blast to the past to see if something old may just be your something new when it comes to generating real…
The best way to get local traffic is to keep a hyper-local real estate blog. How do you write about topics that will appeal to your local area? Luckily fall is full of topics to keep your blog interesting.
A real estate client advisory council is a focus group you can use to gauge client interest in how your business is performing. Follow along as we run through everything you need to know about setting one of these up – and getting the most out of it.
Real estate marketing handouts are a great way to stand out from the slew of always-digital agents. Here’s everything you need to know to start marketing, analog style
Millennials can be a difficult group to appeal to. Listen to the news and you’ll get the impression that these young people have no interest in owning a home. But how true is that? And how do you attract these elusive millennial real estate leads?
This business can be tough – sometimes, stress gets to the best of us. If you’re a real estate professional, follow along with these stress relieving tips for real estate agents so you can get back on track and ready for the next big sale
If you’re tired of cold calls that never seem to lead anywhere, it’s time to give direct mail a try. Here are some real estate marketing postcards guaranteed to leave a great first impression
How do the top producing real estate agents get leads? Here are 3 things the best of the best have in common – and how you can learn from them to improve your business
Too busy buying and selling to keep up with the latest goings-on in the world of real estate? No worries! We’ve got you covered with a rundown of all the August real estate news that’s fit to print
If you’ve been trying to grow your business, these 4 Youtube videos for real estate agents are for you. Follow along as we break down what makes these videos so special
While you were out selling houses, the wild ride that is real estate news kept on going. This month, we examine some of the dumbest content thievery yet, why some agents are getting sued, and why home buyers prefer a short commute to granite countertops
Trying to get ahead of the iBuyers? Here are some tips you can use to stay ahead of the competition and beat the dreaded iBuyer.
Real estate iBuyers represent a brand new way for homeowners to sell their homes quickly and easily. However, these iBuyers can be beaten. Here are a few ways to get a leg up on iBuyers.
Looking for fall real estate blog ideas? Here are some topics anyone can use to make a splash on social media this autumn!
Chances are you’ve tried fear as a real estate marketing tactic. How does fear influence the way your future clients see the home buying or selling experience? We dive in to everything you need to know about this risky marketing tactic.
In this profession, there are plenty of things that can cause distractions. The list gets even greater if you work from home. Here are the most common real estate agent distractions, and how to prevent them.
Gen Z home buyers are just starting to dip their toes in the market – and apparently, many of them want to own a home. Here are some useful facts about the next generation you’ll want to focus on in your business.
How aware of your clients’ top concerns are you? Follow along with this June real estate news, and you may just pick up on a thing or two you can use to help your clients the next time they have questions
Depending on where you live (and quite literally what the weather’s like), solar panels are huge right now. But how much do they actually increase the value of a home?
You can do a lot with Alexa. From organizing meetings to setting reminders, Alexa can act as your all-in-one, virtual real estate assistant. Here are some creative ways to get the most out of yours
Thanking your clients is a great way to show appreciation, foster trust and maybe even find a new lead or two. Looking for client appreciation event ideas? Read on for some great ideas you can use for your next big event.
If you’re using other people’s content, you may be committing real estate copyright infringement. How can you be sure you’re not making a costly mistake? Follow along with this guide as we run through everything you need to know about real estate copyright.
The year is almost half way over – can you believe it? So, how’s that 2019 real estate business plan looking? Here are some ways to stick to your goals and make the most of the rest of the year.
What’s going on in the world of real estate? It seems like everyone’s got a different opinion on which way the market’s going and how it affects your clients. Here’s April’s real estate agent news so you can stay up-to-date on the latest and greatest trends.
How do you stand out from the crowd and keep your geographic farming efforts running strong? Today we’re breaking down some of the best techniques to dominate your area, rank higher on search engines and get more leads.
Geographic (or geo) farming is one of the tried and true methods of real estate lead generation. How does it work, and how can it get you leads? Follow along as we break down the basics of geo farming for new agents!
A relocation guide is a great way to attract movers to your website – and plenty of people are moving these days. Follow along as we break down these must-have relocation guide ideas you can use to build the perfect guide and start getting more leads!
Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Here are just some of the ways you can use these new types of ads to stand apart from the competition: