Start Working Your Real Estate Sphere of Influence (SOI)
How many times do you have to learn that someone you helped buy a home used another agent to sell it before you decide to start targeting leads in your real estate sphere of influence? Happens all the time, yet agents are throwing money at purchased leads when those same dollars can get more mileage by either purchasing a killer CRM or amping up the one they have, and throwing brilliant client appreciation events. Ah, but it’s not necessarily the money for some, right? It’s the time Working your real estate sphere of influence takes far more time than money,…