How to use guest blogging effectively to boost your real estate business
Guest blogging can greatly impact the traffic you get to your real estate blog. From SEO to social media, there are tons of ways this can help you grow
Have you ever seen a Late Night TV show? They all have a bunch of guests that regularly appear. But what do those guests get out of it?
Their appearance helps them build their brand up. You can do the same thing with your real estate business! Today’s post is by Kurt Jacobson. He’s going to explain some interesting things about real estate marketing through guest blogging. Whether you blog on WordPress or use writing for Real Estate SEO, this article will help you do Real Estate Marketing a lot better.
Despite many naysayers, guest blogging, or writing and posting an article for someone else’s blog or website, is one of the most popular strategies for growing your online reader base, boosting SEO rankings, increasing traffic to your website and establishing yourself as an authority in your niche. Here are a few tips to using guest blogging effectively to boost your real estate business.
A real estate agent can drive targeted traffic to his website by writing articles for websites that falls within or is related to his realm of expertise. A blog for interior designing ideas, a website for a mortgage lender or a moving company in your area are good choices. You can also write articles for websites that promote green living practices or are targeted at real estate professionals in general. Though these may not bring you potential clients, they help in building contacts, generating some valuable inbound links and establishing yourself as a credible player in the real estate business. Ideally, the websites you choose for guest blogging should have an equal or higher ranking than your website.
Writing good content takes time. Don’t harm your chances of getting published by submitting an already-published piece or writing spammy content only for the purpose of getting link juice. Most blogs have well-established guidelines for accepting guest posts. Stick to them and you’ll have a greater chance of being accepted by the target website. As a rule, never submit an article that you wouldn’t post on your own website. Make sure that the article actually adds some value to the website and is not just self-promotional.
While writing your article, make sure that you include a few inline links to a few popular posts on the same topic. Who knows, their writers may get motivated enough to share your post with their readers! You can also increase your page’s SEO rankings by including backlinks to your website either in the content or in the bio (depending on the target website’s guidelines).
Don’t expect to get much value out of guest blogging if you are planning to submit a one-off article and then forget about it. You have to promote the article on your social media and through your own blog. Some bloggers even choose to write an article about their guest post and then link to it form their blog. You should also reply to your readers’ comments as soon as possible in order to establish a good rapport with them. You can also engage with other contributors to that blog through their comments sections to build more connections.
Most websites allow you to include a small bio of one or two lines at the end of the article with at least one link to your website or social media page. Instead of using a generic text for each article that you write, customize your bio for the audience you are writing for. If you think about it, not all readers to a blog may click on the link to your website to see what it is all about, but your bio has essentially put your name out there in front of hundreds of people who may have never heard of you before.
Okay, now it is your turn to invite other bloggers to write for you. Articles written by another well-known blogger in real estate or a related field can add value to your website and bring in new readers. Be sure to promote any new posts through your social media network as well as newsletters.
Have you found guest blogging useful in driving your business? Tell us about it in the comment section below!
Kurt Jacobson is a snowboarding enthusiast with a background in real estate. Having moved 11 times in the past nine years, he thrives on helping others learn from his experiences. When he’s not out shredding the mountain, he writes about all things rental related for the website RentFinder.co.
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